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Rich Communication Services (RCS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global rich communication services (RCS) market reached a value of US$ 1,210.90 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 5,528.60 Million by 2027 exhibiting a CAGR of 27.70% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Rich Communication Services (RCS) Market Trends:

The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.

Breakup by Communication Type:

  • A2P
  • P2A
  • P2P
     

Breakup by Deployment Mode:

  • Cloud-based
  • On-premises
     

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium-sized Enterprises
     

Breakup by Application:

 

 
 

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  • Rich Calls and Messaging
  • Cloud Storage
  • Marketing and Advertising Campaign
  • Content Delivery
  • Others
     

Breakup by Industry Vertical:

  • Healthcare
  • Retail and E-commerce
  • BFSI
  • IT and Telecom
  • Travel and Tourism
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Communication Type, Deployment Mode, Organization Size, Application, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Rich Communication Services (RCS) Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Communication Type
    6.1    A2P
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    P2A
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    P2P
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Deployment Mode
    7.1    Cloud-based
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    On-premises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Organization Size
    8.1    Large Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Small and Medium-sized Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Application
    9.1    Rich Calls and Messaging
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Cloud Storage
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Marketing and Advertising Campaign
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Content Delivery
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Industry Vertical
    10.1    Healthcare
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Retail and E-commerce
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    BFSI
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    IT and Telecom
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Travel and Tourism
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Others
        10.6.1 Market Trends
        10.6.2 Market Forecast
11    Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Global Message Services
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
        16.3.2    Google LLC (Alphabet Inc.)
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
           16.3.2.3 SWOT Analysis
        16.3.3    Huawei Technologies Co Ltd
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    Mavenir plc
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
        16.3.5    SK Telecom Co Ltd
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
           16.3.5.3 Financials
           16.3.5.4 SWOT Analysis
        16.3.6    Telefonaktiebolaget LM Ericsson
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
           16.3.6.3 Financials
           16.3.6.4 SWOT Analysis
        16.3.7    Telstra Corporation Limited
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
           16.3.7.3 Financials
           16.3.7.4 SWOT Analysis
        16.3.8    T-Mobile US Inc.
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
           16.3.8.3 Financials
           16.3.8.4 SWOT Analysis
        16.3.9    Verizon Communications Inc.
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
           16.3.9.3 Financials
           16.3.9.4 SWOT Analysis
        16.3.10    Vodafone Group PLC
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
           16.3.10.3 Financials
           16.3.10.4 SWOT Analysis
        16.3.11    ZTE Corporation
           16.3.11.1 Company Overview
           16.3.11.2 Product Portfolio
           16.3.11.3 Financials

List of Figures

Figure 1: Global: Rich Communication Services Market: Major Drivers and Challenges
Figure 2: Global: Rich Communication Services Market: Sales Value (in Million US$), 2016-2021
Figure 3: Global: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Global: Rich Communication Services Market: Breakup by Communication Type (in %), 2021
Figure 5: Global: Rich Communication Services Market: Breakup by Deployment Mode (in %), 2021
Figure 6: Global: Rich Communication Services Market: Breakup by Organization Size (in %), 2021
Figure 7: Global: Rich Communication Services Market: Breakup by Application (in %), 2021
Figure 8: Global: Rich Communication Services Market: Breakup by Industry Vertical (in %), 2021
Figure 9: Global: Rich Communication Services Market: Breakup by Region (in %), 2021
Figure 10: Global: Rich Communication Services (A2P) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Rich Communication Services (A2P) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Rich Communication Services (P2A) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Rich Communication Services (P2A) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Rich Communication Services (P2P) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Rich Communication Services (P2P) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Rich Communication Services (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Rich Communication Services (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Rich Communication Services (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Rich Communication Services (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Rich Communication Services (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Rich Communication Services (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Rich Communication Services (Rich Calls and Messaging) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Rich Communication Services (Rich Calls and Messaging) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Rich Communication Services (Cloud Storage) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Rich Communication Services (Cloud Storage) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Rich Communication Services (Marketing and Advertising Campaign) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Rich Communication Services (Marketing and Advertising Campaign) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Rich Communication Services (Content Delivery) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Rich Communication Services (Content Delivery) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Rich Communication Services (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Rich Communication Services (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Rich Communication Services (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Rich Communication Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Rich Communication Services (Retail and E-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Rich Communication Services (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Rich Communication Services (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Rich Communication Services (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Rich Communication Services (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Rich Communication Services (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Rich Communication Services (Travel and Tourism) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Rich Communication Services (Travel and Tourism) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Global: Rich Communication Services (Other Industry Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Global: Rich Communication Services (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: North America: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: North America: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: United States: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: United States: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Canada: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Canada: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Asia-Pacific: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Asia-Pacific: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: China: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: China: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Japan: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Japan: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: India: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: India: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: South Korea: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: South Korea: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Australia: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Australia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Indonesia: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Indonesia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Others: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Europe: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Europe: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Germany: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Germany: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: France: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: France: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: United Kingdom: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: United Kingdom: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Italy: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Italy: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Spain: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Spain: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Russia: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Russia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Latin America: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Latin America: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Brazil: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Brazil: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Mexico: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Mexico: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Others: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Middle East and Africa: Rich Communication Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 93: Middle East and Africa: Rich Communication Services Market: Breakup by Country (in %), 2021
Figure 94: Middle East and Africa: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Global: Rich Communication Services Industry: SWOT Analysis
Figure 96: Global: Rich Communication Services Industry: Value Chain Analysis
Figure 97: Global: Rich Communication Services Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Rich Communication Services Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Rich Communication Services Market Forecast: Breakup by Communication Type (in Million US$), 2022-2027
Table 3: Global: Rich Communication Services Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
Table 4: Global: Rich Communication Services Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 5: Global: Rich Communication Services Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: Rich Communication Services Market Forecast: Breakup by Industry Vertical (in Million US$), 2022-2027
Table 7: Global: Rich Communication Services Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 8: Global: Rich Communication Services Market: Competitive Structure
Table 9: Global: Rich Communication Services Market: Key Players


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Key Questions Answered in This Report

The global rich communication services (RCS) market was valued at US$ 1,210.90 Million in 2021.

We expect the global rich communication services (RCS) market to exhibit a CAGR of 27.70% during
2022-2027.

The advent of 5G network, coupled with the rising utilization for Rich Communication Services (RCS) in
the corporate sector for peer-to-peer messaging, marketing, campaigning, etc., is primarily driving the
global rich communication services (RCS) market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption for Rich Communication
Services (RCS) across numerous industry verticals to remotely reach the targeted consumers, provide
enhanced security, generate better streaming of audio and video, etc.

Based on the deployment mode, the global rich communication services (RCS) market can be segmented
into cloud-based and on-premises, where cloud-based currently holds the majority of the total market
share.

Based on the organization size, the global rich communication services (RCS) market has been divided
into large enterprises and small and medium-sized enterprises. Currently, large enterprises exhibit a
clear dominance in the market.

Based on the application, the global rich communication services (RCS) market can be categorized into
rich calls and messaging, cloud storage, marketing and advertising campaign, content delivery, and
others. Among these, rich calls and messaging segment currently accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global rich communication services (RCS) market include Global
Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co
Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon
Communications Inc., Vodafone Group PLC, and ZTE Corporation.

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