Sales Performance Management Market

Market Overview:

The global sales performance management market size reached US$ 4.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.3 Billion by 2028, exhibiting a growth rate (CAGR) of 16.2% during 2023-2028.

Sales performance management (SPM) refers to a set of operational and analytical functions that help automate and unite back-office operational sales processes. It focuses on various aspects of sales performance, including forecasting, insights, gamification, quota setting, and advanced analytics. It also offers the services of account segmentation, territory planning, incentive compensation, standard reporting, and pipeline optimization. Nowadays, SPM tools and strategies are adopted by organizations across the globe to improve their operational efficiency and effectiveness.

Sales Performance Management Market Trends:

The outbreak of the coronavirus disease (COVID-19) and subsequent lockdown restrictions imposed by governing agencies of several countries have resulted in economic uncertainty and disruption. This represents one of the key factors driving the demand for SPM solutions around the world as they allow enterprises to automate their business operations and adapt to the remote working conditions with minimal disruption to their operations. Moreover, it is widely adopted by small and medium-sized enterprises (SMEs) to effectively monitor and strategize according to the ever-changing business needs and work on different company objectives. SPM also assists in optimizing planning, increasing revenue, predicting sales, and improving decision making and sales agility. Apart from this, SPM solutions are incorporated into the banking, financial services, and insurance (BFSI) sector to address the challenges of high transaction counts, complex credit assignments, and developing expense models. Furthermore, as manual intervention makes the task significantly more time-consuming and prone to inaccuracies, hospitals are adopting SPM solutions to structure and monitor goals information easily. They also provide access to real-time data and accurate benchmarking and data visualization capabilities for key performance insights. This, coupled with the growing need for healthcare services, is influencing the market positively.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sales performance management market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, services, organization size, deployment model and end user.

Breakup by Solution:

• Territory Management
• Sales Analytics
• Sales Planning and Monitoring
• Incentive Compensation Management
• Others
   

Breakup by Services:

• Consulting Services
• Managed Services
• Training and Support
• Others
   

Breakup by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises
   

Breakup by Deployment Model:

• On-premises
• Cloud-based
   

Breakup by End User:

• BFSI
• IT and Telecom
• Retail
• Energy and Utilities
• Travel and Hospitality
• Transportation and Logistics
• Healthcare
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Anaplan Inc., Axtria Inc., beqom SA, Iconixx Software Corporation, International Business Machines Corporation, Microsoft Corporation, NICE Ltd., Oracle Corporation, Salesforce.com Inc., SAP SE and Xactly Corporation.

Report Coverage: