The latest report by IMARC, titled “Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028”, finds that the India sanitary market size reached US$ 688.9 Million in 2022. Sanitary napkins, also known as sanitary pads, refer to absorbent pads worn by women during menstruation to manage menstrual bleeding. They are made of absorbent materials such as cotton, wood pulp, or synthetic materials and come in a variety of sizes and shapes to fit different body types and menstrual flows. Sanitary napkins are typically worn inside underwear and feature an adhesive backing that helps keep them in place. They can be changed as needed throughout the day to maintain hygiene and prevent leaks. Sanitary napkins also offer odor control, moisture-wicking, and hypoallergenic materials to provide additional comfort and protection. Nowadays, there are numerous eco-friendly options available in the market, such as reusable cloth pads or biodegradable disposable pads. In recent years, sanitary napkins have gained traction in India as they are an essential product for women's health and hygiene, allowing them to manage menstruation and continue with their daily activities.
Indian Sanitary Napkins Market Trends:
One of the primary factors driving the market is the increasing awareness and education around menstrual health through campaigns and initiatives. Additionally, with the rising number of women entering the workforce and pursuing education, there is a greater need for menstrual hygiene products that can be easily accessed and used, thus creating a positive market outlook. Other than this, on account of the rising environmental awareness among the masses, key players are focusing on introducing high-quality and environment-friendly raw materials to manufacture sanitary napkins. Besides this, the Government of India is taking various initiatives, such as Eco Femme and My Pad, and Reproductive and Child Health Programs, to spread awareness about the use of sanitary pads amongst underprivileged and rural women by partnering with numerous private entities and non-government organizations (NGOs). Moreover, the development of new and innovative products is also likely to drive the market forward as manufacturers seek to meet the evolving needs and preferences of consumers. Other growth-inducing factors include expanding disposable income levels, easy product availability through offline and online retail channels, and utilization of organic and chemical-free product variants. Looking forward, IMARC Group expects the market value to reach US$ 1,227.1 Million by 2028, expanding at a CAGR of 9.5% during the forecast period (2023-2028).
- On the basis of the product type, the market has been divided into disposable menstrual, cloth menstrual, and biodegradable menstrual pads. Currently, disposable menstrual pads hold the majority of the market share.
- Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. Presently, supermarkets and hypermarkets represent the largest market segment.
- Region-wise, the market has been classified into Maharashtra, Delhi-NCR, Tamil Nadu, Karnataka, Gujarat, and others. Currently, Maharashtra exhibits a clear dominance in the market.
- The competitive landscape of the market has also been analyzed, with some of the key players being Procter and Gamble (P&G) Company, Johnson & Johnson Pvt. Ltd., Unicharm Corporation, Emami Ltd., Mankind Pharma, Kimberly Clark Corporation, and Edgewell Personal Care Company.
|Base Year of the Analysis
||US$ Million, Million Pieces
||Product Type, Distribution Channel, State
||Maharashtra, Delhi-NCR, Tamil Nadu, Karnataka, Gujarat, Others
||P&G, Johnson & Johnson, Unicharm, Emami, Ltd., Mankind, Kimberly-Clark and Edgewell
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