Saudi Arabia Alternative Data Market

Saudi Arabia Alternative Data Market Size and Share: 

The Saudi Arabia alternative data market size reached USD 82.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,246.0 Million by 2033, exhibiting a growth rate (CAGR) of 35.21% during 2025-2033. Government support under Vision 2030, growing AI and big data applications, increased need for real-time financial information, growing fintech acceptance, increased risk assessment requirements, growing digital transformation projects, and rising investments in predictive analytics solutions are augmenting the Saudi Arabia alternative data market share.

Saudi Arabia Alternative Data Market Trends:

Rising Demand for Alternative Data in Investment Decision-Making

The Saudi Arabia alternative data market growth is primarily driven by the increasing reliance of financial institutions and investors on unconventional data sources for informed decision-making. Alternative data, including online traffic, social media sentiment, satellite imagery, and transaction data, is being used by hedge funds, asset managers, and private equity firms to improve predictive analytics and obtain deeper market insights. The use of AI-driven data analytics to extract useful information from unconventional sources has been further stimulated by the Kingdom's Vision 2030 plan, which supports digital transformation. For instance, as of October 2024, Saudi Arabia's digital economy has grown significantly, the country's Information and Communications Technology (ICT) sector is worth over USD 40.94 Billion and accounts for 4.1% of GDP, which is in line with Vision 2030's goals of digital transformation and economic diversification. The Kingdom has made over USD 24.8 Billion in digital infrastructure investments in the last six years, resulting in a 99% internet penetration rate and mobile internet speeds that average 215 Mbps, which is over twice the global average. The country is now among the leaders in digital connection worldwide, and its dedication to digital transformation is further strengthened by the fact that Saudi Arabia's 5G network coverage has increased to 77% globally, with Riyadh surpassing 94%. Furthermore, the demand for real-time and detailed data has increased as the finance industry shifts to algorithmic and quantitative trading. Saudi Arabia is positioned to emerge as a significant center for alternative data applications in investment strategies, guaranteeing improved risk assessment and market forecasting skills for financial institutions, due to the growing government backing for fintech and data-driven financial services. 

Expanding Use of Alternative Data in Retail and Consumer Insights

The growth of e-commerce and digital platforms in Saudi Arabia has significantly increased the demand for alternative data in the retail and consumer sectors. For instance, according to an article published on March 9, 2025, Saudi Arabia's Mada card e-commerce sales in January increased 44.64% year over year to SR 20.87 Billion (USD 5.56 Billion). The adoption of contactless payment technologies and a notable increase in consumer spending are indicated by the 33.65% increase in transaction volumes to 111.42 million. Near-field communication technology is used by Mada, the Kingdom's national electronic payment network, to enable safe transactions for both online and physical retail establishments. Companies are using information from geolocation monitoring, sentiment analysis, online transactions, and customer reviews to better understand consumer behavior and enhance marketing tactics. With the advent of AI-powered analytics and machine learning, businesses can now glean useful insights from massive amounts of unstructured data, which helps brands improve consumer engagement, pricing, and inventory control. Additionally, as Saudi Arabia experiences rapid urbanization and a shift towards digital payments, retailers and financial institutions are investing heavily in alternative data solutions to track purchasing trends and forecast demand more accurately, which, in turn, is positively impacting Saudi Arabia alternative data market outlook. With growing collaborations between data providers and businesses, the alternative data market is set to play a crucial role in shaping Saudi Arabia’s consumer-driven economy, offering real-time intelligence for strategic decision-making across industries.

Saudi Arabia Alternative Data Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.

Data Type Insights:

• Credit and Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Mobile Application Usage
• Satellite and Weather Data
• Social and Sentiment Data
• Web Scraped Data
• Web Traffic
• Others

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.

Industry Insights:

• Automotive
• BFSI
• Energy
• Industrial
• IT and Telecommunications
• Media and Entertainment
• Real Estate and Construction
• Retail
• Transportation and Logistics
• Other

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.

End User Insights:

• Hedge Fund Operators
• Investment Institutions
• Retail Companies
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Alternative Data Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia alternative data market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia alternative data market on the basis of data type?
• What is the breakup of the Saudi Arabia alternative data market on the basis of industry?
• What is the breakup of the Saudi Arabia alternative data market on the basis of end user?
• What is the breakup of the Saudi Arabia alternative data market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia alternative data market? 
• What are the key driving factors and challenges in the Saudi Arabia alternative data market?
• What is the structure of the Saudi Arabia alternative data market and who are the key players?
• What is the degree of competition in the Saudi Arabia alternative data market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia alternative data market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia alternative data market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia alternative data industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.