Saudi Arabia Automotive Aftermarket Accessories Market

Saudi Arabia Automotive Aftermarket Accessories Market Overview:

The Saudi Arabia automotive aftermarket accessories market size reached USD 4,302.99 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,798.57 Million by ​2033​, exhibiting a growth rate (CAGR) of 3.37% during ​2025-2033​. The ongoing expansion of e-commerce and digital retailing channels is impelling the market growth. Moreover, people are increasingly personalizing their vehicles to express personal taste and preferences, which is driving the demand for aftermarket components. Apart from this, the rise in car ownership is expanding the Saudi Arabian automotive aftermarket accessories market share.

Saudi Arabia Automotive Aftermarket Accessories Market Trends:

Growing Customization Preferences

People are increasingly personalizing their vehicles to express personal taste and preferences, which is driving the demand for aftermarket accessories. This is supported by the rise in disposable incomes, particularly among younger populations, who are spending money on vehicle looks and performance upgrades. Vehicle owners are constantly looking to enhance their cars with accessories such as alloy wheels, spoilers, light emitting diode (LED) lighting kits, infotainment packages, and interior upgrades to make their cars stand out from factory-fresh cars. Social media and online channels are also driving this trend by displaying customization options and enabling buyers to communicate with aftermarkets directly. Accessory dealers and workshops are reacting by expanding their product lines and launching trendy, high-performance, and technology-enabled products. As daily drivers and car enthusiasts alike continue to discover personalization, the aftermarket industry is experiencing an increase in product innovation and competitive pricing, thus maintaining a thriving culture of customization in the Kingdom.

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Expansion of E-commerce and Digital Retail Channels

The ongoing expansion of e-commerce and digital retailing channels is impelling the Saudi Arabian automotive aftermarket accessories market growth. Online channels are becoming an increasingly popular shopping channel for customers looking for convenience, assortment, and competitive prices. Businesses are investing in digital infrastructure, upgrading websites, and collaborating with logistics providers to enhance delivery speed and customer experience. People are actively browsing, comparing, and purchasing accessories online, benefiting from detailed product reviews, compatibility tools, and virtual try-on features. The mobile app and local website adoption are also facilitating deeper penetration in urban and semi-urban markets. At the same time, social media influencers and car vloggers are endorsing online brands, driving visibility and credibility. Online platforms continuously broaden their product catalogs with premium and economy brands, drawing a broad user base. This digital shift is significantly contributing to transforming conventional sales networks and creating new revenue streams for the aftermarket participants. The IMARC Group predicts that the Saudi Arabia e-commerce market size is projected to reach USD 708.7 Billion by 2033.

Increasing Vehicle Ownership and Aging Car Fleet

Saudi Arabia is experiencing a steady growth in car ownership, driven by increasing urban developments, enhanced infrastructure, and economic diversification plans under Vision 2030. In February 2025, 72,388 new light vehicles entered Saudi Arabian roads, marking a remarkable 14% increase compared to the previous year. In addition to new car sales, the older car fleet is expanding, with most cars remaining on the road longer than they used to. As cars get older, demand for maintenance, replacement components, and performance-improving accessories is rising, which is supporting the aftermarket market. Car owners are actively spending on accessories to increase the lifespan and efficiency of their vehicles, such as seat covers, floor mats, global positioning system (GPS) systems, dash cams, and air filters. The government's move to relax driving regulations for women will further increase the number of vehicle users, thereby widening the base of customers for aftermarket products. Independent workshops and servicing centers are responding to this by providing economical and tailor-made packages of accessories. As the sales of both new and used cars is increasing, the demand for aftermarket accessories is gaining momentum throughout the Kingdom.

Key Growth Drivers of Saudi Arabia Automotive Aftermarket Accessories Market:

Expanding off-road vehicle culture

The expanding off-road vehicle culture in Saudi Arabia is playing a major role in fueling the growth of the market. With strong preferences for pickup trucks and sports utility vehicles (SUV), people are demanding specialized accessories, such as lift kits, heavy-duty tires, protective bumpers, roof racks, and lighting systems, to enhance off-road performance and safety. Harsh desert terrains and adventure tourism trends are further amplifying this requirement, as enthusiasts are seeking to customize their vehicles for endurance and functionality. This culture is also encouraging the replacement and upgrade of parts, supporting repeat purchases. As a result, aftermarket suppliers and retailers continue to benefit from consistent demand for high-performance, durable products.

Increasing adoption of advanced infotainment systems

Rising adoption of advanced infotainment systems is bolstering the growth of the market by catering to user demand for enhanced connectivity, entertainment, and convenience. With tech-savvy younger demographics and high smartphone penetration, drivers are seeking features like touchscreen displays, Bluetooth integration, and voice controls in their vehicles. Many existing vehicles lack these modern technologies, creating strong opportunities for aftermarket installations and upgrades. Premium infotainment units also allow personalization, adding to the luxury and comfort appeal for car owners. Additionally, the growing road travel and commuting trends are amplifying the need for engaging in-car experiences. This surge in demand for advanced infotainment solutions is directly contributing to higher aftermarket sales, strengthening the automotive accessories sector in Saudi Arabia.

Marketing and promotional campaigns by brands

Marketing and promotional campaigns by brands are significantly accelerating the growth of the market in Saudi Arabia. By highlighting the functional and aesthetic benefits of accessories through digital platforms, social media, and influencer collaborations, brands are reaching a wider and younger audience. Seasonal promotions, bundle offers, and targeted advertising are encouraging people to upgrade and personalize their vehicles. These campaigns also aid in building greater awareness about product availability, quality, and global trends, driving aspirational purchases in the Kingdom’s growing automotive culture. Moreover, brand-sponsored events, auto shows, and sponsorships of motorsport activities are creating direct engagement with potential buyers. Such consistent and impactful marketing efforts are catalyzing the demand, increasing user confidence in aftermarket products, and expanding the overall market share for accessory manufacturers and retailers.

Saudi Arabia Automotive Aftermarket Accessories Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, vehicle type, sales channel, and end user.

Product Type Insights:

• Interior Accessories 
  • Seat Covers 
  • Floor Mats and Carpets 
  • Dashboard Accessories 
  • Steering Covers 
  • Others 
• Exterior Accessories 
  • Body Kits 
  • Spoilers and Skirts 
  • Wind Deflectors 
  • Roof Racks 
  • Others 
• Performance Accessories
  • Exhaust Systems 
  • Air Filters 
  • Suspension Kits 
  • Turbochargers 
  • Others 
• Electrical and Electronic Accessories
  • Car Audio Systems 
  • Lighting 
  • Navigation and Infotainment Systems 
  • Parking Assist Systems 
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes interior accessories (seat covers, floor mats and carpets, dashboard accessories, steering covers, and others), exterior accessories (body kits, spoilers and skirts, wind deflectors, roof racks, and others), performance accessories (exhaust systems, air filters, suspension kits, turbochargers, and others), and electrical and electronic accessories (car audio systems, lighting, navigation and infotainment systems, parking assist systems, and others) .

Vehicle Type Insights:

• Passenger Cars 
• Commercial Vehicles 
• Two-Wheelers 

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes passenger cars, commercial vehicles, and two-wheelers.

Sales Channel Insights:

• Online Stores 
• Offline Stores

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes online stores and offline stores.

End User Insights:

• Individual Consumers
• Automotive Repair and Service Centers 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes individual consumers and automotive repair and service centers.

Regional Insights:

• Northern and Central Region 
• Western Region 
• Eastern Region 
• Southern Region 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Automotive Aftermarket Accessories Market News:

• May 2025: SOUEAST unveiled Saudi Subsidiary, creating Saudi Arabia's largest automotive spare parts hub in Jeddah to enhance aftersales services. With a smart warehouse system in place, the center facilitated parts delivery within 24 hours and ensured that all emergencies were addressed within 48 hours nationwide.
• April 2025: Automechanika Riyadh, the foremost regional trade exhibition for the automotive aftermarket sector in Saudi Arabia, was launched by Mr. Ajlan Saad Al-Ajlan, Vice Chairman of the Board of Directors of the Riyadh Chamber, with the event running at the Riyadh International Convention and Exhibition Centre (RICEC). Automechanika Riyadh was set to display a variety of product categories, such as parts and components, accessories and customizing, and diagnostics and repairs.

Saudi Arabia Automotive Aftermarket Accessories Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia automotive aftermarket accessories market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia automotive aftermarket accessories market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia automotive aftermarket accessories industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.