Saudi Arabia Consumer Wearables Market

Saudi Arabia Consumer Wearables Market Overview:

The Saudi Arabia consumer wearables market size reached USD 672.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,742.4 Million by 2033, exhibiting a growth rate (CAGR) of 16.90% during 2025-2033. The introduction of devices equipped with advanced features to address diverse health and wellness needs, rising number of online shopping channels, and increasing focus on health and fitness are some of the factors impelling the Saudi Arabia consumer wearables market growth.

Saudi Arabia Consumer Wearables Market Trends:

Growing Health and Fitness Awareness

The increasing focus on health and fitness is driving the demand for consumer wearables as more individuals are prioritizing active lifestyles. Fitness trackers, smart bands, and smartwatches that monitor activity levels, heart rate, sleep patterns, and other health metrics are becoming popular as people are embracing tools that offer insights into their wellness journey. Wearables offer convenient, real-time insights, making them essential tools for those aiming to improve wellness and stay active. In 2023, Huawei launched the Huawei Band 8 in Saudi Arabia. This fitness band has a 1.47-inch active-matrix organic light emitting diode (AMOLED) display, sleep tracking, heart rate monitoring, SpO2 tracking, and over 100 workout modes. It is compatible with both Android and iOS devices, supports fast charging and offers extended battery life.

Technological Advancements and Innovation

Modern wearables feature enhanced biometric sensors, extended battery life, and robust connectivity options that add significant value to the daily lives of users. Major technology companies are introducing devices equipped with electrocardiogram (ECG) monitors, blood oxygen sensors, and comprehensive sleep analysis tools, broadening their appeal by addressing diverse health and wellness needs. The seamless integration with smartphones and other digital devices further is strengthening their attractiveness, allowing users to monitor various metrics in real-time effortlessly. The high rate of smartphone penetration and internet usage in Saudi Arabia is driving the demand for wearables that enhance user experience through connected ecosystems. These factors are also causing a shift in the Saudi Arabia consumer wearables market outlook, as they directly aid market propulsion. Recently, the 2023 "Internet Saudi Arabia" report from the Communications, Space, and Technology Commission showed that both men and women displayed high internet usage rates, at 99.3% and 98.5% respectively. Hence, mobile phones are the most common way to access the internet, with a dominance of 98.9%, while computers follow at 55% and tablets at 39%.

Rising Popularity of E-commerce Platforms

With online platforms, individuals can effortlessly compare product features, evaluate user reviews, and make informed decisions from anywhere, breaking down the barriers of location and accessibility. This accessibility allows tech-savvy individuals to stay up to date with the newest releases in wearable technology. Furthermore, many e-commerce sites frequently offer exclusive promotions, bundled deals, flexible financing options, and rapid delivery, enhancing the appeal and affordability of wearables across various user segments of the Saudi Arabia consumer wearables market share. The availability of installment payments, in particular, makes high-end devices accessible to a broader audience, allowing buyers to purchase premium products without the burden of upfront costs. The growing number of e-commerce channels, driven by digitalization and user demand for convenience, is positively influencing the market. According to the information from the IMARC Group, the e-commerce industry in Saudi Arabia reached USD 196 Billion in 2023.

Saudi Arabia Consumer Wearables Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, connectivity, distribution channel, and end user.

Product Type Insights:

• Smartwatches
• Fitness Trackers
• Smart Glasses
• Smart Clothing
• Hearables

The report has provided a detailed breakup and analysis of the market based on the product type. This includes smartwatches, fitness trackers, smart glasses, smart clothing, and hearables.

Connectivity Insights:

• Bluetooth
• Wi-Fi
• NFC
• Others

The report has provided a detailed breakup and analysis of the market based on the connectivity. This includes Bluetooth, Wi-Fi, NFC, and others.

Distribution Channel Insights:

• Online Retail
• Offline Retail

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online retail and offline retail.

End User Insights:

• Adults
• Children
• Elderly

The report has provided a detailed breakup and analysis of the market based on the end user. This includes adults, children, and elderly.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Consumer Wearables Market News:

• January 2024: CMF by Nothing introduced the Striking Silver Edition of its Watch Pro smartwatch, featuring a 1.96-inch AMOLED display, Bluetooth calling with artificial intelligence (AI) noise reduction, and built-in multi-system global positioning system (GPS). This new variant became available in Saudi Arabia through retailers like Jarir Bookstore and Amazon.sa by the end of January.
• July 2024: Ultrahuman launched its Ring Air with atrial fibrillation detection, a first for smart rings, and confirmed it would be available in Saudi Arabia. This health-monitoring feature, part of the new PowerPlugs app store, offers heart rhythm monitoring with a subscription option for enhanced tracking.

Saudi Arabia Consumer Wearables Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia consumer wearables market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia consumer wearables market on the basis of product type?
• What is the breakup of the Saudi Arabia consumer wearables market on the basis of connectivity?
• What is the breakup of the Saudi Arabia consumer wearables market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia consumer wearables market on the basis of end user?
• What is the breakup of the Saudi Arabia consumer wearables market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia consumer wearables market? 
• What are the key driving factors and challenges in the Saudi Arabia consumer wearables market?
• What is the structure of the Saudi Arabia consumer wearables market and who are the key players?
• What is the degree of competition in the Saudi Arabia consumer wearables market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia consumer wearables market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia consumer wearables market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia consumer wearables industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.