Saudi Arabia Corporate Wellness Market

Market Overview:

Saudi Arabia corporate wellness market size reached USD 791.8 Million in 2024. Looking forward, the market is expected to reach USD 1,426.2 Million by 2033, exhibiting a growth rate (CAGR) of 6.27% during 2025-2033. The rising focus among employers to create a workplace culture that prioritizes health and supports employees in achieving a balanced and fulfilling professional and personal life is primarily propelling the market growth.

Corporate wellness pertains to a wide array of workplace measures, regulations, and endeavors designed to encourage positive behaviors and enhance the well-being of employees. This encompasses aspects related to physical, mental, and emotional health, delivering support and incentives to foster healthy living practices. Examples include fitness classes, nutritional guidance, and stress management programs. The objective is to prevent and address chronic illnesses, alleviate stress, and elevate overall life contentment. Additionally, it aids in attracting and retaining talent, reflecting an employer's dedication to the welfare of its workforce. Many organizations also extend benefits like gym memberships, wholesome meals, and educational materials spanning topics such as sleep hygiene and financial well-being.

Saudi Arabia Corporate Wellness Market Trends:

Facilitating Employee Productivity and Mental Wellbeing

Saudi Arabian employers are now increasingly prioritizing corporate wellness programs because they are discovering the direct link between employees' well-being and productivity. Companies are regularly investing in mental wellness programs, stress management seminars, and counselling sessions to counter growing workplace stress and burnout. Employers are now finding that by providing such wellness programs, they are increasing employees' job satisfaction and lowering absenteeism. HR departments are proactively introducing well-being modules in their employee engagement strategies to increase morale and minimize turnover. With the young workforce focusing more on work-life balance, employers are supporting these needs through the provision of holistic wellbeing solutions such as yoga sessions, mindfulness programs, and ergonomic workspaces. The growing shift to hybrid work patterns is also motivating organizations to provide virtual well-being support, ensuring mental and emotional wellness resources are available round-the-clock. These initiatives are not only building company culture but also achieving tangible productivity returns. In 2024, to improve overall wellbeing and the quality of life in Saudi Arabia, the Saudi Yoga Committee entered a partnership with the Ministry of Human Resources and Social Development to advocate for yoga as a lifestyle choice within the population. This new partnership brought yoga to the center of community engagement efforts in the Kingdom. Employees, including staff at government-operated care facilities and shelters, were motivated to integrate yoga into their everyday activities and provided with resources to aid in stress management, boost concentration, and improve their physical and mental well-being.

Growing Incidence of Lifestyle Diseases

The Saudi corporate world is facing increasing alarm at the rise in lifestyle diseases like obesity, hypertension, and diabetes, directly affecting workers' health. Employers are taking proactive steps by introducing wellness programs to address these through preventive care programs, nutrition counseling, and fitness competitions. Companies are encouraging healthier lifestyles by rewarding normal health check-ups, weight reduction, and quitting smoking. Numerous companies are also collaborating with medical professionals to develop tailored wellness plans that monitor employee progress year by year. This forward-thinking strategy is saving healthcare expenses in the long run by detecting health problems early on and treating chronic diseases successfully. Employers are also teaching employees about eating habits, exercise, and sleep hygiene through engaging workshops and internet portals. The General Authority for Statistics (GASTAT) declared the outcomes of the 2024 Health Determinants Statistics Publication for Saudi Arabia. The report states that the obesity rate for individuals aged 15 and older is 23.1%, and 45.1% of those in this age bracket are considered overweight.

Increasing Use of Technology in Wellness Programs

Firms all over Saudi Arabia are increasingly incorporating digital technologies into their corporate wellness initiatives to increase participation and tailoring. Employers are using mobile apps, exercise tracking wearables, and AI-powered health dashboards to track and encourage employee activity in wellness programs. The tools are enabling workers to view real-time health information, create fitness objectives, and get virtual guidance, irrespective of where they are.". Gamification capabilities are being leveraged to spur increased participation by framing wellness objectives as friendly competition between colleagues. HR teams are leveraging analytics from wellness platforms to measure the effect of these initiatives and make changes in response. Virtual yoga sessions, teletherapy, and virtual nutrition counseling are becoming the norm in hybrid and remote workplaces. This digital evolution is rendering wellness initiatives more scalable, affordable, and personalized, which is driving their take-up much faster in the Saudi business sector and fuelling market growth. The IMARC Group predicts that the Saudi Arabia AI market is expected to attain USD 4,018 Million by 2033.

Saudi Arabia Corporate Wellness Market Growth Drivers:

Government Vision and Reforms in Health Sector (Vision 2030)

The government of Saudi Arabia is actively promoting wellness and preventive healthcare as part of its Vision 2030 initiative, which is creating the need to enhance quality of life as well as workplace well-being. This national reform plan is inspiring private sector organizations to implement company wellness programs that align with the broader vision of building a healthier population. Health officials are working together with corporate organizations to promote awareness of chronic disease prevention, mental wellness, and physical fitness. Firms are being encouraged through policy inducements to provide employee wellness programs in the form of frequent health check-ups, gym membership, and wellness education campaigns. As part of larger health sector privatization and promotion of digital health, several organizations are embracing digital wellness platforms, artificial intelligence (AI)-based fitness coaching, and tele-consultation services. These changes are paving the way for corporate wellness to emerge as a universal business practice, with greater coordination between public health agendas and private sector accountability.

Building Employer Brand and Keeping Talent

Saudi organizations are using corporate wellness programs more and more to reinforce employer branding and retain the best employees. With more youthful professionals valuing personal health and work-life balance, businesses are actively marketing wellness benefits as part of their value proposition to employees. Firms are committing to such initiatives as on-site gyms, wellness days, mental health services, and discounted gym memberships to attract health-oriented candidates. These wellness initiatives are not only assisting in recruiting skilled workers but also in retaining them by enhancing job satisfaction and participation. Companies are now discovering that providing holistic wellness packages makes them stand out in a competitive marketplace. They are continually checking for employee feedback to develop their wellness strategy and remain attuned to shifting expectations. By integrating wellness into corporate culture, organizations are building loyalty, cutting turnover, and becoming employers of choice in Saudi Arabia.

Growing Involvement from Health Insurance Companies

Health insurance firms in Saudi Arabia are increasingly joining forces with employers to incorporate wellness services into corporate health plans. Insurers are providing premium discounts and custom coverage to organizations that actively encourage preventive care and healthy living among their employees. These alliances are prompting businesses to introduce wellness initiatives aimed at aligning with insurers' objectives of lessening long-term claims by enhancing the general health of employees. Insurers are also funding the establishment of digital wellness platforms, biometric screening programs, and employee health screening. They are collaborating with corporate customers to analyze health information and ascertain persons at high risk, facilitating early intervention. This synergy is generating a more integrated ecosystem for corporate wellness, whereby both employers and insurance companies are financially gaining. Increasing participation by insurers is not only increasing the availability of wellness services but also bringing credibility and framework to corporate wellness programs, further enhancing their demand in the Saudi business environment.

Saudi Arabia Corporate Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on service, category, delivery, and organization size.

Service Insights:

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition and Weight Management
• Stress Management
• Others

The report has provided a detailed breakup and analysis of the market based on the service. This includes health risk assessment, fitness, smoking cessation, health screening, nutrition and weight management, stress management, and others.

Category Insights:

• Fitness and Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes fitness and nutrition consultants, psychological therapists, and organizations/employers.

Delivery Insights:

• Onsite
• Offsite

The report has provided a detailed breakup and analysis of the market based on the delivery. This includes onsite and offsite.

Organization Size Insights:

• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small scale organizations, medium scale organizations, and large scale organizations.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Corporate Wellness Market News:

• June 2025: The Ministry of Investment for Saudi Arabia, collaborating with RX Arabia, finalized an investment agreement to facilitate the launch of FIBO Arabia in Riyadh. The gathering, planned for Oct. 1-3, 2025, will bring together major players in health, fitness, and wellness industries. FIBO Arabia, now 60% sold, will act as a venue for innovations and investments, highlighting worldwide trends in active living.
• June 2025: The Wellx wellness initiative was successfully introduced by ALEC Building in its offices throughout the UAE and Saudi Arabia. The program's launch activities in Dubai, Abu Dhabi, and Riyadh highlighted ALEC's dedication to enhancing employee health and wellness. This initiative highlights the company's continuous commitment to enhancing the physical and mental well-being of its employees throughout the region.

Saudi Arabia Corporate Wellness Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia corporate wellness market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia corporate wellness market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia corporate wellness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.