Saudi Arabia Deodorants Market

Saudi Arabia Deodorants Market Overview:

The Saudi Arabia deodorants market size reached USD 276.57 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 384.55 Million by ​2033​, exhibiting a growth rate (CAGR) of 3.73% during ​2025-2033​. The market is experiencing steady growth driven by rising awareness about personal hygiene, evolving consumer lifestyles, and increasing demand for grooming products. A preference for long-lasting, alcohol-free, and skin-friendly formulations is also shaping product innovation. Expanding retail channels and youth-oriented marketing further support demand, influencing the overall Saudi Arabia deodorants market share.

Saudi Arabia Deodorants Market Trends:

Growing Awareness about Personal Hygiene

The rising awareness regarding personal hygiene is a primary driver of deodorant usage in Saudi Arabia. Young people paying more attention to hygiene have made deodorants into everyday products. Efforts to educate people about hygiene through campaigns are now affecting people’s habits. Because of the hot conditions in some parts, people rely more on products that control sweat and smell. Emphasizing the importance of cleanliness in religious traditions supports this behavior. The preference for maintaining a fresh and clean appearance, especially in social and professional settings, is pushing consumers toward frequent use of deodorants, boosting market penetration and contributing to the sustained growth of the sector across various demographics.

Shift in Consumer Lifestyle and Grooming Habits

Urbanization and rising disposable incomes have significantly changed lifestyle choices in Saudi Arabia. Consumers, especially the youth and working professionals, are more inclined toward grooming and personal care routines, including regular use of deodorants. This shift is further supported by increased exposure to global beauty standards and Western influence, making deodorants a staple in everyday grooming. Time-constrained urban lifestyles also encourage demand for convenient, quick-refresh products like deodorant sprays and roll-ons. Additionally, a growing number of women are entering the workforce, leading to a surge in demand for female-targeted deodorants. Overall, this transformation in grooming behavior and consumer expectations is accelerating deodorant market growth and influencing product development and marketing strategies.

Product Innovation and Diverse Offerings

Brands in Saudi Arabia are increasingly investing in product innovation to cater to varied consumer needs and preferences. This includes the development of alcohol-free, long-lasting, dermatologically tested, and fragrance-rich deodorants that appeal to health-conscious and skin-sensitive consumers. Many companies are also launching halal-certified and natural ingredient-based products, aligning with regional cultural and religious values. Advanced packaging, gender-specific variants, and compact travel-friendly formats further attract buyers. The availability of a wide range of options, sprays, sticks, roll-ons, creams helps in meeting different application preferences. These innovations not only enhance user experience but also drive repeat purchases and brand loyalty, thereby contributing to the Saudi Arabia deodorants market growth.

Saudi Arabia Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on product type, packaging type, and distribution channel.

Product Type Insights:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays, roll-ons, creams, gels, wipes, sticks, and others.

Packaging Type Insights:

• Metal
• Plastic
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes metal, plastic, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Deodorants Market News:

• In January 2025, through a historic partnership, the Women's National Team of Saudi Arabia and Rexona, a global brand that primarily manufactures and sells deodorants and antiperspirants, launched the "We're Coming" campaign, which is inspiring a new generation of Saudi football players and ushering in a new era for women's football in the Kingdom.

Saudi Arabia Deodorants Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia deodorants market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia deodorants market on the basis of product type?
• What is the breakup of the Saudi Arabia deodorants market on the basis of packaging type?
• What is the breakup of the Saudi Arabia deodorants market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia deodorants market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia deodorants market? 
• What are the key driving factors and challenges in the Saudi Arabia deodorants market?
• What is the structure of the Saudi Arabia deodorants market and who are the key players?
• What is the degree of competition in the Saudi Arabia deodorants market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia deodorants market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia deodorants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia deodorants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.