Saudi Arabia Fitness Supplements Market

Saudi Arabia Fitness Supplements Market Overview:

The Saudi Arabia fitness supplements market size reached USD 208.08 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 420.95 Million by ​2033​, exhibiting a growth rate (CAGR) of 7.30% during ​2025-2033​. An increase in consciousness regarding health and well-being in Saudi Arabia is impelling the growth of the market. Moreover, the heightened expenditure on premium sports products, such as supplements, is contributing to the market growth. Apart from this, the Government is encouraging physical fitness and well-being through several initiatives, which are expanding the Saudi Arabia fitness supplements market share.

Saudi Arabia Fitness Supplements Market Trends:

Growing Health Awareness and Fitness Consciousness

An increase in consciousness about health and well-being is driving the demand for fitness supplements in Saudi Arabia. With the population getting more concerned about leading a healthy life, people are also getting more aware about fitness regimen and dietary supplements for helping their body achieve the desired physical outcomes. Individuals are looking actively for means to improve their workout, increase recovery, and enhance overall health. Social networking sites, influencers, and fitness communities are all contributing to how perceptions regarding the advantages of supplements like protein powders, vitamins, and energy enhancers are being shaped. As a result of this, fitness supplements are not just being perceived as a component of a fitness program but also considered necessary to attain peak health and performance. In 2024, Agthia Group PJSC, an important food and beverage company in the region, announced the grand opening of its new protein production facility located in Industrial City 1, Jeddah, KSA. This planned investment represents a crucial advancement in Agthia’s dedication to Saudi Vision 2030, aiming to enhance the Kingdom’s food and beverage (F&B) sector, and aligns with the Group’s long-term strategy of positioning itself as a key leader in the sector within the MENA region and beyond by 2025

Inflating Disposable Income and Evolution in Consumer Preferences

The increased expenditure on premium sports products, such as supplements, is impelling the Saudi Arabia fitness supplements market growth. As economic prosperity increases, part of the population is choosing higher-grade, specialist supplements that enhance physical performance and healing. The desire for convenience, improved outcomes, and more efficient products is driving the demand for dietary supplements that support different fitness objectives, such as weight gain, weight loss, and health. People are always in search of products that have progressive formulations with an increasing shift towards organic and natural products. In a move to capture these shifting consumer tastes, most supplement manufacturers are responding by presenting customized products. This rise in disposable income is driving the market as more people are ready to spend money on fitness supplements for maintaining their health. The IMARC Group predicts that the Saudi Arabia health and fitness club market size will reach USD 2,673.5 Million by 2033.

Government Initiatives Encouraging Physical Activity and Wellbeing

The Government of Saudi Arabia is encouraging physical fitness and well-being through several initiatives, which as driving the use of fitness supplements. Programs initiated by the Government, like "Saudi Vision 2030," focus on a healthy lifestyle under national healthcare reforms. The nation is investing in sports infrastructure, getting more people to participate in exercise, and promoting a fitness culture. With public fitness interest increasing, the demand for supplements to enhance workout performance, recovery, and health is growing. Government-initiated public health campaigns and the widespread access to fitness centers are also driving greater fitness participation, and many are depending on supplements to improve their outcomes. As this trend continues, the market for fitness supplements is witnessing sustained growth, driven by an environment that is supportive of fitness and wellness initiatives across the nation. In 2024, RX, a major organizer of events and exhibitions, launched a premier health and fitness event in the kingdom, FIBO Saudi, to make society more health conscious.

Saudi Arabia Fitness Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on type and distribution channel.

Type Insights:

• Protein Powder
• Creatine and Glutamine
• Carbohydrates 
• Others 

The report has provided a detailed breakup and analysis of the market based on the type. This includes protein powder, creatine and glutamine, carbohydrates, and others. 

Distribution Channel Insights:

• Supermarkets and Hypermarkets 
• Specialist Retailers
• Online Retailers 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialist retailers, and online retailers.

Regional Insights:

• Northern and Central Region 
• Western Region 
• Eastern Region 
• Southern Region 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Fitness Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia fitness supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia fitness supplements market on the basis of type?
• What is the breakup of the Saudi Arabia fitness supplements market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia fitness supplements market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia fitness supplements market? 
• What are the key driving factors and challenges in the Saudi Arabia fitness supplements market?
• What is the structure of the Saudi Arabia fitness supplements market and who are the key players?
• What is the degree of competition in the Saudi Arabia fitness supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia fitness supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia fitness supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia fitness supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.