Saudi Arabia French Fries Market

Market Overview:

The Saudi Arabia french fries market size reached USD 461.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,090.5 Million by 2033, exhibiting a growth rate (CAGR) of 9.54% during 2025-2033. At present, the increasing demand for high-quality French fries among the masses is impelling the market growth. Moreover, fast food chain expansion and rise in spending on convenient food products is supporting the market growth. Additionally, health-conscious trends are encouraging healthier product innovations and improved distribution networks are making French fries more accessible in the country.

Saudi Arabia French Fries Market Trends:

Growth of Fast-Food Chains

Rapid growth in fast food chains in Saudi Arabia is becoming an instrumental driver for the French fries sector. International and regional players are augmenting their visibility across the country continuously, and French fries are becoming a menu staple. Fast food outlets are now providing French fries in different shapes, including the traditional, curly, and crinkle-cut forms, adding to their popularity. Growing preference for fast food products, particularly among youth, is driving the demand for French fries. This growth in the market is being supported by shifting lifestyles among consumers, which are promoting convenient meals, quick service, and value-for-money propositions. Also, the convenience of preparation and the strong consumer demand for French fries in fast foods persist to motivate operators to add more offerings to their menus, consequently increasing the demand for French fries in Saudi Arabia. Moreover, various food chains are opening their outlets in Saudi Arabia, offering various food products. For example, in 2025, in an effort to enhance customer service and improve the experience while expanding the variety of choices for them in the Kingdom of Saudi Arabia, OOMCO has revealed a partnership agreement with Fresh Food Company Ltd., the proprietor of the famous “I’m Hungry” fast-food franchise in the Kingdom.

Growing Preferences to Spend on Highly Quality Food

As city centers expand and more individuals move into the middle-class group, consumption is shifting. Increased disposable incomes are allowing consumers to make greater expenditures on convenience foods such as fast food and frozen foods like French fries. As per Mastercard Economics Institute’s Economic Outlook 2025 for Saudi Arabia, the Kingdom's GDP is expected to increase by 3.7% annually and consumer expenditure is anticipated to grow by 4.5%. Urbanization brings a more contemporary lifestyle, with increased working hours and decreased time spent preparing meals at home. Such a lifestyle change is driving the need for ready-to-eat and quick-cooking foods. French fries, as a side dish or snack, are being consumed more because they are inexpensive and convenient to consume. In addition, urban buyers are being increasingly exposed to international food trends, increasing the demand for French fries as a globally accepted and accepted fast food product.

Improvements in Distribution and Supply Chain Networks

The continuous improvements in distribution and supply chain networks in Saudi Arabia are making it easy to purchase French fries in the country. Improved logistical capacity, including enhanced cold chain facilities and improved warehouse facilities, are helping producers distribute French fries throughout the country. The presence of French fries in urban and rural markets is widening as a result of more effective distribution systems, making consumers access these products more easily. Supermarkets, hypermarkets, and convenience stores are stocking wider ranges of frozen French fries, making consumers enjoy more variety and more competitive prices. Moreover, the increasing use of home delivery services and online platforms for buying grocery products has further streamlined the process of buying French fries, further increasing overall sales. These supply chain management improvements are facilitating greater market accessibility and catalyzing the demand for French fries in Saudi Arabia. IMARC Group predicts that the Saudi Arabia online food delivery platforms market is projected to attain USD 5.71 Billion by 2033.

Saudi Arabia French Fries Market Growth Drivers:

Rising Demand for Convenience Foods

The Saudi Arabia market for French fries is being heavily influenced by the rising demand for convenience foods. People are looking for fast and convenient meal options that need less preparation. With busy living becoming more common, families and individuals are resorting to pre-cooked and ready-to-eat frozen French fries as a convenient alternative. Retail and foodservice operators are taking advantage of this need by providing consumers with a range of French fry products that meet the convenience need without compromising quality or flavor. French fries are, therefore, being integrated into fast foods, restaurants, and even domestic homes, where time pressures commonly define food options. The increased trend towards ready-to-eat food is driving the market, prompting manufacturers to innovate and diversify their products to reflect shifting consumer trends.

Increased Health Awareness and Innovation in Products

The increasing health-consciousness among consumers is encouraging companies to launch healthier options in the French fries industry. Companies are evolving with this change by creating products that contain lower fat content, employing healthier oils, and introducing products with no additives or preservatives. These developments are responding to health-conscious consumers, who are becoming increasingly inclined towards healthier side dishes and snacks. The market is also seeing a rise in the popularity of baked French fries as the healthier option compared to traditionally fried ones. Apart from this, organic and gluten-free options are gaining popularity, adding to the diversification of the product line. With consumers becoming interested in healthier eating, the market is reacting by providing products that capture indulgence with nutritional value, making them more appealing to a wider demographic.

Increased Demand for International Cuisine

The increasing popularity of international cuisines within Saudi Arabia is having a major impact on French fry demand. French fries, whose origin lies in Western cuisine, have today become a worldwide snack and side dish, drawing more into the local food scene. The trend is notable in urban centers where a mix of Western fast food and Saudi traditional fare is gaining popularity. International fast food chains, as well as domestic food service establishments, have introduced various French fry-based items, including loaded fries and French fries served with varied toppings, further boosting their popularity. As the Saudi palate becomes more diverse and receptive to international tastes, French fries are emerging as a popular side dish to accompany a great deal of cuisine, whether ordered with burgers, sandwiches, or grilled meats. This increasing popularity of foreign foods is widening the market for French fries in Saudi Arabia.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Saudi Arabia french fries market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, pricing, end user, import and domestic production and distribution channel.

Breakup by Product Type:

• Plain
• Flavoured

Breakup by Pricing:

• Mass
• Premium

Breakup by End User:

• HORECA
• Retailers

Breakup by Import and Domestic Production:

• Import
• Domestic Production

Breakup by Distribution Channel:

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)

Breakup by Region:

• Al Riyadh
• Jeddah
• Dammam
• Makkah
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Al Kabeer Group ME (Savola Group), Al Munajem Cold Stores Company, Americana Group Inc, BRF S.A, Food & Fine Pastries Al Sunbulah Manufacturing Co, Fresh Del Monte Produce Inc., Kühne + Heitz B.V., Lamb Weston Holdings Inc, McCain Foods Limited, Mondial Foods B.V., Saudia Dairy & Foodstuff Company and Wafrah for Industry and Development.

Saudi Arabia French Fries Market News:

• July 2025: Pickl, the UAE’s top local burger brand, has officially debuted in Saudi Arabia, signifying a transformative milestone in its regional growth. With two dine-in locations now operating in Riyadh’s Cenomi Al Nakheel Mall and U Walk, the opening, spearheaded by Sky Restaurants, signifies Pickl’s daring entry into one of the Middle East’s rapidly expanding markets. This initiative presents Pickl’s fresh fast food concept to a new audience in the Kingdom, offering its internationally acclaimed menu of hormone-free, antibiotic-free burgers, chicken sandwiches, loaded fries, and signature sauces to Riyadh for the first time.
• June 2025: First Choice Foods Pvt. Ltd. has inaugurated a cutting-edge potato processing plant in Siddharthanagar Rural Municipality, Rupandehi District, representing a major advancement for Nepal’s agro-industrial industry.
• August 2024: The board of directors at Al-Jouf Agricultural Development Company has sanctioned the growth of its french fries manufacturing plant, with an estimated cost of 87 million Saudi riyals ($23.18 million). The company stated in a message to the Saudi stock exchange that the expansion will boost production capacity by 50 percent.

Report Coverage: