Saudi Arabia Gut Health Supplements Market

Saudi Arabia Gut Health Supplements Market Overview:

The Saudi Arabia gut health supplements market size reached USD 129.89 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 283.03 Million by 2033, exhibiting a growth rate (CAGR) of 8.10% during 2025-2033. The market is driven by increasing digestive health awareness, spurred by rising gastrointestinal disorders, poor dietary habits, and a shift toward preventive healthcare. The influence of Western wellness trends and social media advocacy further accelerates demand, particularly for probiotics, prebiotics, and Halal-certified plant-based supplements. Government initiatives such as Vision 2030 and the expanding product innovation in functional formats are enhancing accessibility, further augmenting the Saudi Arabia gut health supplements market share.

Saudi Arabia Gut Health Supplements Market Trends:

Rising Demand for Probiotic and Prebiotic Supplements

The market is experiencing significant growth, driven by increasing consumer awareness of digestive wellness. Probiotics and prebiotics, known for promoting beneficial gut bacteria, are gaining popularity among health-conscious individuals. Factors such as rising digestive disorders, poor dietary habits, and a growing preference for preventive healthcare are fueling this demand. A recent study into gastroesophageal reflux disease (GERD) in Saudi Arabia showed that 69.97% of city respondents complained of experiencing regurgitation, and 76.87% experienced heartburn. The condition is strongly related to lifestyle issues such as smoking (p=0.049) and eating patterns (p=0.041). With the high obesity rates, the necessity for tailored gut health treatments and supplements has become a priority. Healthcare providers in Saudi Arabia emphasize the significance of early treatment, with 89.04% of respondents adopting lifestyle modifications to relieve GERD symptoms. Additionally, the influence of Western health trends and social media endorsements has led to higher adoption of these supplements. Local and international brands are expanding their probiotic and prebiotic product lines to cater to this demand, offering formats including capsules, powders, and functional foods. The Saudi government's focus on healthcare improvement, including initiatives such as Vision 2030, further supports market growth. With an increasing number of consumers seeking natural and science-backed solutions, the probiotic and prebiotic segment is expected to dominate the gut health supplements market in the coming years.

Growth of Plant-Based and Halal-certified Gut Health Supplements

The rising preference for plant-based and Halal-certified supplements is significantly supporting the Saudi Arabia gut health supplements market growth. GASTAT's Food Security Statistics for 2023 reported dates as the top plant-based product, with self-sufficiency of 119%, followed closely by figs and eggplants at 107%. There is significant consumption of plant-based foods, including rice at 45.77 kg/year and dates at 38.58 kg/year; however, a rising trend towards nutrient-dense, plant-based supplements is promoting gut health in Saudi Arabia. Furthermore, the kingdom recorded a high self-sufficiency ratio of 147% for shrimp and 129% for dairy. As consumers become more health-conscious and ethically driven, demand for vegan, organic, and religiously compliant gut health products is increasing. Manufacturers are responding by launching plant-derived probiotics, fiber-rich prebiotics, and herbal digestive aids that align with Islamic dietary laws. The Halal certification plays a crucial role in consumer trust, particularly in a predominantly Muslim country such as Saudi Arabia. Brands are investing in certifications and transparent labeling to appeal to local preferences. Additionally, the trend toward clean-label and chemical-free supplements is enhancing the popularity of natural ingredients, including ginger, turmeric, and psyllium husk. With the Kingdom's growing wellness industry and shifting consumer preferences, plant-based and Halal gut health supplements are set to witness strong market expansion.

Saudi Arabia Gut Health Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, form, and sales channel.

Product Type Insights:

• Prebiotics
• Probiotics
• Enzymes
• Polyphenols
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes prebiotics, probiotics, enzymes, polyphenols, and others.

Form Insights:

• Tablet
• Capsules
• Liquid
• Powder Premixes
• Gummies/Chewable
• Lozenges
• Liquid and Gels

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablet, capsules, liquid, powder premixes, gummies/chewable, lozenges, and liquid and gels.

Sales Channel Insights:

• Institution Sales
• Over the Counter Supplements
  • Drug Stores and Pharmacies
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Health and Wellness Stores
  • Specialty Stores
  • Departmental Stores 
• Online
  • Company Websites
  • 3rd Party/Mass Merchandiser

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes institution sales, over the counter supplements (drug stores and pharmacies, hypermarkets/supermarkets, convenience stores, health and wellness stores, specialty stores, and departmental stores), and online (company websites and 3rd party/mass merchandiser).

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Gut Health Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia gut health supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia gut health supplements market on the basis of product type?
• What is the breakup of the Saudi Arabia gut health supplements market on the basis of form?
• What is the breakup of the Saudi Arabia gut health supplements market on the basis of sales channel?
• What is the breakup of the Saudi Arabia gut health supplements market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia gut health supplements market? 
• What are the key driving factors and challenges in the Saudi Arabia gut health supplements market?
• What is the structure of the Saudi Arabia gut health supplements market and who are the key players?
• What is the degree of competition in the Saudi Arabia gut health supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia gut health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia gut health supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia gut health supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.