Saudi Arabia Hair Curler Market

Saudi Arabia Hair Curler Market Overview:

The Saudi Arabia hair curler market size reached USD 22.50 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 38.43 Million by 2033, exhibiting a growth rate (CAGR) of 5.50% during 2025-2033. At present, to appeal to tech-savvy users, companies are introducing cutting-edge curlers with features like temperature control, ceramic coating, and cordless operation. In addition, the broadening of retail channels, which contributes to better availability and accessibility of beauty tools, is fueling the Saudi Arabia hair curler market share.

Saudi Arabia Hair Curler Market Trends:

Rising Beauty and Personal Grooming Trends

The growing emphasis on personal grooming and appearance in Saudi Arabia is a major factor driving the demand for hair curlers. With increasing exposure to global beauty standards and trends, Saudi women and younger generations are investing more in hairstyling products that allow them to experiment with different looks. Social media platforms are further influencing grooming preferences, with beauty influencers showcasing new hair trends that encourage wider adoption of styling tools. Hair curlers, particularly those designed with advanced technology to reduce hair damage, are gaining popularity among people seeking salon-like results at home. This rising focus on beauty and personal care has made hair curlers an essential tool in households, fueling consistent growth. As per the IMARC Group, the Saudi Arabia beauty and personal care market is set to attain USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033.

To get more information on this market, Request Sample

Growing Female Workforce Participation

A rise in female workforce participation in Saudi Arabia is boosting the demand for convenient grooming solutions, including hair curlers. The 2024 Saudi Women’s Statistics Report, published by the General Authority for Statistics (GASTAT), indicated that the employment rate for Saudi women increased to 31.8%. As more women are joining professional sectors under Vision 2030 reforms, the need for quick and efficient hairstyling tools is growing. Working women are seeking devices that save time yet deliver professional results, making automated and easy-to-use curlers highly attractive. The shift towards economic independence is also enabling them to spend more on premium grooming products. Hair curlers that cater to busy lifestyles, offering safety, speed, and durability, are particularly popular among this demographic. The expansion of women’s roles in public and professional spaces is creating a stronger cultural shift towards self-presentation and confidence, further catalyzing the demand for hairstyling devices.

Expanding Retail and E-Commerce Channels

The rapid broadening of retail and e-commerce portals is driving the availability and accessibility of hair curlers in Saudi Arabia. As per the IMARC Group, the Saudi Arabia e-commerce market size reached USD 222.9 Billion in 2024. Modern retail outlets, beauty stores, and supermarkets stock a wide variety of hairstyling products, while online platforms provide greater convenience and access to international brands. E-commerce channels offer attractive discounts, customer reviews, and doorstep delivery, making them a preferred choice for people who want hassle-free shopping experiences. Digital marketing and influencer-driven promotions also aid in increasing the visibility of hair curlers online, encouraging impulse purchases. International and domestic brands are actively leveraging Saudi Arabia’s growing digital economy to strengthen their distribution networks.

Key Growth Drivers of Saudi Arabia Hair Curler Market:

Impact of Social Media and Celebrity Culture

Social media channels and celebrity culture play a key role in impacting user preferences in the market. Popular influencers, beauty bloggers, and celebrities often showcase hairstyling routines that include the use of advanced hair curlers, which directly impacts purchasing decisions. Tutorials, product reviews, and sponsored content on digital platforms are highly influential, particularly among younger demographics seeking modern beauty styles. The aspirational factor associated with celebrity-endorsed looks is catalyzing the demand for hairstyling products that replicate salon-quality results. Moreover, the trend of sharing personal grooming routines online is encouraging peer-driven adoption, creating a ripple effect across the market. As people are becoming style-conscious, the role of social media and celebrity culture is ensuring strong visibility and desirability of hair curlers in Saudi Arabia.

Technological Advancements in Hair Styling Tools

Technological innovations are a major factor fueling the market growth in Saudi Arabia. Modern devices are designed with features, such as ceramic and tourmaline coatings, ionic technology, adjustable temperature settings, and automatic curling functions that ensure efficiency while minimizing hair damage. These advancements appeal to people who prioritize both performance and safety, particularly in a region where hair health is highly valued. Portable and cordless curlers are also gaining traction, catering to busy lifestyles and frequent travelers. The integration of smart technology like heat sensors and auto-shutoff features adds further appeal by ensuring ease of use. With global brands continuously introducing innovative designs tailored to user needs, the market is seeing steady adoption of premium devices. Technological improvements are not only enhancing styling outcomes but also making curlers more accessible to a wider user base.

Rising Disposable Incomes and Lifestyle Changes

Saudi Arabia’s increasing disposable incomes, supported by economic diversification efforts, are enabling people to spend more on premium personal care and grooming products. As lifestyles are becoming more modern and fashion-conscious, hair curlers are being viewed as must-have tools for self-expression and everyday styling. Young women, in particular, are showing higher willingness to invest in high-quality devices that provide long-lasting results while reducing salon dependency. This trend aligns with a broader cultural shift towards individual style and empowerment, especially among urban users. Additionally, premium and luxury beauty products are experiencing rising demand, supported by international brand presence in the Kingdom. The combination of higher purchasing power and evolving lifestyle preferences ensures strong growth momentum for the hair curler market, as people are prioritizing both convenience and sophistication in their grooming routines.

Saudi Arabia Hair Curler Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, technology, distribution channel, and application.

Product Type Insights:

• Traditional Hair Curlers
• Electric Hair Curlers
• Cordless Hair Curlers

The report has provided a detailed breakup and analysis of the market based on the product type. This includes traditional hair curlers, electric hair curlers, and cordless hair curlers.

Technology Insights:

• Manual
• Semi-Automatic
• Full-Automatic

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes manual, semi-automatic, and full-automatic.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, and online.

Application Insights:

• Household
• Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes household and commercial.

Regional Insights:

• Northern and Central Region 
• Western Region 
• Eastern Region 
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Hair Curler Market News:

• May 2025: Dyson launched its latest Dyson Demo Store at Riyadh Park, a key move highlighting the brand's commitment to innovation while enhancing its footprint in the Kingdom. The assortment featured the 'Dyson Airwrap™ multi-styler'. It provided different styles and 13 attachments to suit various hair types, including curly hair.

Saudi Arabia Hair Curler Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia hair curler market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia hair curler market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia hair curler industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.