Saudi Arabia Hair Straightener Market

Saudi Arabia Hair Straightener Market Overview:

The Saudi Arabia hair straightener market size reached USD 5.88 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7.82 Million by 2033, exhibiting a growth rate (CAGR) of 3.23% during 2025-2033. The growth of the hair straightener market is attributed to the demand for exclusive, innovative products and the rise of e-commerce platforms. Exclusive designs, enhanced features, and the convenience of online shopping offer individual better access, appealing products, and increased brand loyalty, thereby increasing the Saudi Arabia hair straightener market share.

Saudi Arabia Hair Straightener Market Trends:

Innovative Designs and Limited-Edition Product Launches

The introduction of aesthetically refreshed and limited-edition product lines is strengthening the growth of the market in Saudi Arabia. Shoppers are increasingly drawn to products that offer exclusivity and innovation, especially when it comes to high-end hair care tools. The launch of novel color options and enhanced features, which is similar to those found in high-end models, is generates a feeling of urgency and thrill in the marketplace. Limited-edition launches provide distinctive design aspects while also integrating improved technological functions that address the changing demands of users. For instance, enhanced styling features, better heat regulation, and increased durability appeal to people seeking high-performance items that are also visually attractive. The desire for exclusive, cutting-edge beauty tools is particularly strong among younger, trend-conscious individuals who value both the functionality and aesthetics of the products they use. Moreover, these unique product lines assist brands in developing a devoted user base, as the limited availability of these offerings prompts quick purchases and strengthens brand loyalty. In line with this trend, in April 2025, Dyson launched a limited-edition Jasper Plum colorway for its haircare tools in the UAE and Saudi Arabia. The range includes the Airwrap i.d.™ multi-styler, Supersonic Nural™ hair dryer, and Airstrait™ straightener, featuring updated features and bold aesthetics.

Increased Availability of Online Retail Platforms

The rising number of e-commerce platforms in a crucial factor impelling the Saudi Arabia hair straightener market growth. As online shopping is becoming more popular, shoppers now benefit from easy access to a wide variety of brands and models, frequently at competitive prices along with appealing offers. This is influencing buying behaviors, allowing shoppers to compare costs, read comprehensive product reviews, and make well-informed choices from the convenience of their houses. The enhanced ease of home delivery significantly increases the attraction of online shopping, particularly for individuals in isolated regions where conventional physical stores might be limited. Brands can now connect with a significantly wider audience throughout different areas of Saudi Arabia, transcending geographic limitations and enhancing product accessibility. According to the International Trade Administration (ITA), by 2024, the quantity of Saudi internet users participating in e-commerce, whether buying or selling, is anticipated to hit 33.6 million. This growing trend of e-commerce is not only streamlining the buying process but also broadening the market reach of hair straighteners, as more users benefit from the variety and convenience offered by online platforms. As a result, online shopping is emerging as a vital element in the rising demand for hair straighteners throughout Saudi Arabia, enabling brands to access markets that were previously neglected.

Saudi Arabia Hair Straightener Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on plate type, distribution channel, and end user.

Plate Type Insights:

• Ceramic
• Titanium
• Tourmaline
• Others

The report has provided a detailed breakup and analysis of the market based on the plate type. This includes ceramic, titanium, tourmaline, and others.

Distribution Channel Insights:

• Offline
• Online

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.

End User Insights:

• Household
• Commercial

The report has provided a detailed breakup and analysis of the market based on the end user. This includes household and commercial.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Saudi Arabia Hair Straightener Market News:

• In May 2025, Dyson opened a new Demo Store at Riyadh Park in Saudi Arabia, strengthening its regional presence. The 128 sqm store offers hands-on access to Dyson’s full product range, including the Airwrap i.d.™ multi-styler and other advanced haircare tools. It features private styling stations tailored for veiled customers.
• In March 2025, Panasonic launched the EH-HV31 Matcha Sakura 2-in-1 Hair Straightener and Curler across the UAE, Saudi Arabia, Kuwait, Qatar, and Oman. Designed with Japanese innovation, it offers six temperature settings, ion conditioning, and ceramic plates for both straightening and curling. The tool blends style with performance, catering to modern Middle Eastern beauty needs.

Saudi Arabia Hair Straightener Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia hair straightener market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia hair straightener market on the basis of plate type?
• What is the breakup of the Saudi Arabia hair straightener market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia hair straightener market on the basis of end user?
• What is the breakup of the Saudi Arabia hair straightener market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia hair straightener market? 
• What are the key driving factors and challenges in the Saudi Arabia hair straightener market?
• What is the structure of the Saudi Arabia hair straightener market and who are the key players?
• What is the degree of competition in the Saudi Arabia hair straightener market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia hair straightener market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia hair straightener market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia hair straightener industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.