Saudi Arabia Health and Wellness Industry Analysis, and Report

Market Overview:

Saudi Arabia health and wellness market size reached USD 38,747.7 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 85,661.6 Million by 2034, exhibiting a growth rate (CAGR) of 9.22% during 2026-2034. The increasing health awareness, government investments, the impact of the COVID-19 pandemic, the launch of Saudi Vision 2030 initiatives, rising disposable incomes, increasing technological integration, rising mental health focus, and easy health insurance reimbursements, represent some of the key factors driving the market.

Health and wellness refer to the overall well-being of an individual, emphasizing physical, mental, and emotional health. It goes beyond the absence of illness and encompasses a state of optimal health where one can fully engage in and enjoy life. Physical health involves factors such as maintaining a balanced diet, regular exercise, sufficient rest, and avoiding harmful habits, including smoking or excessive alcohol consumption. Mental and emotional well-being relates to managing stress, fostering positive relationships, and addressing emotional challenges. Achieving health and wellness involves proactive measures such as preventive healthcare, health screenings, and mental health support. Health and wellness are not static and require ongoing effort and adaptability to meet changing needs and contribute to a higher quality of life, longevity, and improved resilience against various health issues. It is fundamental to leading a fulfilling and balanced life, promoting physical health as well as mental and emotional vitality.

Saudi Arabia Health and Wellness Market Trends:

Increasing Awareness of Preventive Healthcare

Saudi Arabia is experiencing a gradual growth in public awareness about preventive healthcare and lifestyle management. Individuals are increasingly acknowledging the significance of nutrition, physical exercise, and periodic medical checkups to avoid chronic diseases like diabetes, obesity, and cardiovascular diseases. The government, as well as private health organizations, is regularly initiating awareness campaigns that inform citizens about good habits, well-balanced diets, and disease prevention. Saudi Arabia's Vision 2030 Quality of Life initiative is transforming involvement in wellness for both public and private sectors, enhancing access to mental health, promoting workplace wellness, and expanding recreational options. Wellness information is also being shared by social media influencers and health professionals, encouraging people to take up healthier ways of living. Moreover, the workplace and school are adopting wellness initiatives that promote active living. This paradigm shift towards prevention instead of treatment is revolutionizing consumer behavior, which in turn has led to a boom in demand for fitness products, nutritional supplements, and organic foods. Consequently, preventive healthcare awareness is emerging as one of the strongest forces behind the growth and diversification of the Saudi health and wellness market.

Government Initiatives Under Vision 2030

The Saudi government is rolling out a plethora of initiatives under Vision 2030 to encourage a healthier population and better well-being. Vision 2030 is focusing on the modernization of healthcare services, the encouragement of physical activity, and the prevention of lifestyle-related diseases. The Ministry of Health is spending significantly on infrastructure, health information technologies, and preventative programs of care. Sports programs, including "Saudi Sports for All," are persuading citizens to incorporate exercise into their everyday lives. The government is also encouraging private sector engagement in the wellness sector with incentives for private investments in health clubs, organically produced food, and medical research. These efforts are establishing a solid policy foundation to promote long-term development in the health and wellness sector. By aligning Vision 2030's goals, Saudi Arabia is incrementally developing a healthier and more active population that would help drive sustainable economic diversification. In 2025, The Saudi Sports for All Federation (SFA), in collaboration with ASICS, introduced the ASICS Innovation Pitch program, a project designed to inspire entrepreneurial firms in the Kingdom to create digital solutions that enhance community engagement in physical activities.

Increasing Demand for Sports and Fitness Activities

Throughout Saudi Arabia, demand for sports and fitness activities is on the rise as citizens are becoming increasingly aware of physical health and body image. The younger population, especially, is developing greater interest in gym memberships, outdoor sports, and organized fitness activities. Opening mixed-gender gyms and public sporting centers is inducing more participation, particularly among women. Influencers in the fitness space on online platforms are also inspiring individuals to adopt healthier habits, further pushing the trend. Moreover, technology advancements in wearables and fitness apps are making it possible for people to track their health data, see progress, and remain inspired. Government sports programs and corporate wellness initiatives are also promoting a culture of physical activity as a vital part of living. This sustained exercise craze is not only changing individual lifestyles but also fueling wellness market growth, ranging from sportswear and accessories to nutrition and supplements. IMARC Group predicts that the Saudi Arabia health and fitness club market is projected to attain USD 2,673.5 Million by 2033.

Saudi Arabia Health and Wellness Market Growth Drivers:

Growth of Organic and Natural Products Markets

People are increasingly preferring organic, natural, and chemical-free products as people become more aware of nutrition and sustainability. People are increasingly careful about what they eat, turning to organic produce, plant-based items, and natural cosmetic products. Online channels, specialty food outlets, and supermarkets are increasing the range of organic products in their offerings to match this increasing demand. The movement is being encouraged by the government through regulations that promote product genuineness and label transparency. Environmental awareness is also playing a significant role, as consumers are linking health with sustainable and green lifestyles. With increasing disposable incomes, more citizens are ready to spend on high-quality organic products for long-term health gains. This trend toward natural consumption habits is evolving the Saudi health and wellness market day by day, compelling both local and global brands to innovate and address the country's changing consumer tastes.

Technological Innovation in Digital Health

Digital health technology is quickly shaping the Saudi wellness scene by offering new possibilities for personalized medicine. The use of telemedicine, mHealth apps, and wearable technologies is enabling individuals to track vital signs, monitor fitness levels, and engage in remote consultations with doctors. Artificial intelligence (AI) and data analytics are being applied to health systems to enhance diagnosis, preventive services, and patient care. The government of Saudi is heavily investing in digital transformation as per Vision 2030, making healthcare more accessible through e-health platforms. Hospitals and clinics are also implementing electronic health records and AI-driven diagnostic systems to streamline services. Customers, meanwhile, are adopting these technologies for ease, precision, and proactive health tracking. This technology transition is constantly propelling efficiency, accessibility, and awareness throughout the wellness sector, making Saudi Arabia a regional leader in smart healthcare solutions and health technology integration.

Increasing Impact of Western Ways of Life and International Wellness Trends

Globalization and exposure to Western cultures have been increasingly shaping lifestyles in Saudi Arabia. Individuals are incorporating Western wellness habits like yoga, meditation, healthy eating, and mindfulness. Foreign fitness chains, spas, and wellness resorts are making inroads into the Saudi market with international know-how and new-age wellness philosophies. Social media is also influencing these preferences, as Saudis are constantly interacting with international influencers who advocate healthy diets, physical exercise, and holistic lifestyles. The young generation, in fact, is fusing old values with new-age wellness trends and thus creating a fresh hybrid culture of health awareness. Restaurants and cafés are responding by providing vegan, keto, and gluten-free options. Cultural assimilation is gradually broadening the reach of the Saudi wellness sector to become more dynamic, diversified, and in line with international levels of healthy living.

Saudi Arabia Health and Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2026-2034. Our report has categorized the market based on product type and functionality.

Product Type Insights:

• Functional Foods and Beverages
• Beauty and Personal Care Products
• Preventive and Personalized Medicinal Products
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes functional foods and beverages, beauty and personal care products, preventive and personalized medicinal products, and others.

Functionality Insights:

• Nutrition and Weight Management
• Heart and Gut Health
• Immunity
• Bone Health
• Skin Health
• Others

A detailed breakup and analysis of the market based on the functionality have also been provided in the report. This includes nutrition and weight management, heart and gut health, immunity, bone health, skin health, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Health and Wellness Market News:

• October 2025: VIBE 2025 launched in Saudi Arabia offering a comprehensive and holistic platform for wellness innovation co-located with Global Health Exhibition 2025 and powered by the Ministry of Health’s Live Well initiative.
• October 2025: Riyadh Air, Saudi Arabia's new national airline, has revealed a collaboration with Kayanee, a Saudi wellness brand, to introduce a renewed sense of comfort and attention in the air. The partnership will enhance in-flight comfort by providing Riyadh Air’s Business Elite, Business, and Premium Economy long-haul passengers a specially curated range of amenity kits and loungewear, focused on revitalizing and refreshing travelers from departure to arrival.
• June 2025: The Saudi Arabian Ministry of Investment and its Sports Sector Team have entered into an investment agreement with RX Arabia to facilitate the establishment of FIBO Arabia in the Kingdom. The yearly event unites essential contributors from the health, fitness, and wellness industries to establish a space for innovations, investments, and trends designed for an active lifestyle.

Saudi Arabia Health and Wellness Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia health and wellness market from 2020-2034
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia health and wellness market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia health and wellness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.