Saudi Arabia Health and Wellness Tourism Market

Saudi Arabia Health and Wellness Tourism Market Overview:

The Saudi Arabia health and wellness tourism market size reached USD 5.46 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.39 Billion by 2033, exhibiting a growth rate (CAGR) of 7.41% during 2025-2033. The increasing health and wellness awareness among the masses is propelling the market growth. Apart from this, the Saudi government is considerably investing in wellness tourism under its Vision 2030 program, thereby contributing to the market growth. Moreover, religious and cultural significance of wellness practices is expanding the Saudi Arabia health and wellness tourism market share.

Saudi Arabia Health and Wellness Tourism Market Trends:

Rising Awareness About Health

The increasing health and wellness awareness among the masses is propelling the market growth. Heightened number of people are focusing on their well-being, and thus, there is higher demand for health-oriented tourism. As more people are adopting healthier lifestyles, wellness travel is explored as a way to rejuvenate the physical and mental self. Wellness resorts, spas, and health tourism facilities are increasing to meet the demand, offering specialized treatments such as detox programs, holistic therapy, and fitness retreats. The Saudi government's efforts to encourage people towards health and well-being through public health campaigns and investment in health tourism infrastructure are also impelling the market growth. This trend is also persisting as customers adopt self-care and holistic healthcare strategies, making Saudi Arabia a prime destination for wellness tourism. In 2025, Bayn, Saudi Arabia’s first women-only beach wellness retreat opened on the AlUqair beach. It aims to provide a two-day mindful restoration procedure along with yoga and meditation.

Government Initiatives and Investments

Saudi government is heavily investing in health and wellness tourism under its Vision 2030 program, thereby contributing to the Saudi Arabia health and wellness tourism market growth. Through the campaign of Saudi Arabia as a global wellness and medical tourism destination, the government is instigating the establishment of world-standard healthcare centers, wellness facilities, and luxury spa resorts. The development of specialized medical tourism hospitals with high technology and high-skilled health professionals is making the nation more appealing to foreign visitors for medical treatments. The efforts of the government are also promoting the application of policies favorable to tourism-related infrastructure, including facilitation in the visa process for medical tourists and incentives for foreign collaborations. As these developments continue to take shape, they are playing an active role in bolstering the market growth. For example, the Amaala project in Saudi Arabia covers more than 4,155 square kilometers and comprise the best wellness hotels along with natural areas. It is developed as a part of the Vision 2030 program and welcomed its first guests in 2024.

Cultural and Religious Significance of Wellness Practices

The religious and cultural significance of wellness practices in Saudi Arabia is supporting the market growth. With Islam placing a strong focus on both physical and spiritual balance, wellness practices like fasting, mindfulness, and traditional healing practices are deeply rooted in the local culture. This religious setting is widely used to provide distinctive wellness tourism offers that combine contemporary health fads with indigenous practices. Tourists from Muslim states, in particular, are looking for destinations that offer services sympathetic to their religion and health habits. Saudi Arabia's distinctive position as a religious and cultural center is becoming appealing to tourists, especially those looking to integrate spiritual experiences with physical health. As these experiences grow, Saudi Arabia is attracting travelers who seek genuine, culturally resonant wellness experiences.

Saudi Arabia Health and Wellness Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on tourism type, traveler type, and destination.

Tourism Type Insights:

• Medical Tourism
  • Ayurvedic and Alternative Medicine
  • Allopathic Treatments
  • Cosmetic and Aesthetic Procedures
  • Cardiac and Orthopedic Surgeries
  • Dental Tourism
  • Fertility and Reproductive Health
  • Others
• Wellness Tourism
  • Yoga and Meditation Retreats
  • Ayurvedic and Herbal Therapy Centers
  • Spa and Detox Programs
  • Naturopathy and Holistic Healing
  • Wellness Resorts and Luxury Retreats

The report has provided a detailed breakup and analysis of the market based on the tourism type. This includes medical tourism (ayurvedic and alternative medicine, allopathic treatments, cosmetic and aesthetic procedures, cardiac and orthopedic surgeries, dental tourism, fertility and reproductive health, and others) and wellness tourism (yoga and meditation retreats, ayurvedic and herbal therapy centers, spa and detox programs, naturopathy and holistic healing, and wellness resorts and luxury retreats).

Traveler Type Insights:

• Domestic Travelers
• International Travelers

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes domestic travelers and international travelers.

Destination Insights:

• Metro Cities
• Spiritual and Ayurvedic Hubs
• Hill Stations and Retreats

A detailed breakup and analysis of the market based on the destination have also been provided in the report. This includes metro cities, spiritual and ayurvedic hubs, and hill stations and retreats.

Regional Insights:

• Northern and Central Region 
• Western Region 
• Eastern Region 
• Southern Region 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Health and Wellness Tourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia health and wellness tourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia health and wellness tourism market on the basis of tourism type?
• What is the breakup of the Saudi Arabia health and wellness tourism market on the basis of traveler type?
• What is the breakup of the Saudi Arabia health and wellness tourism market on the basis of destination?
• What is the breakup of the Saudi Arabia health and wellness tourism market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia health and wellness tourism market? 
• What are the key driving factors and challenges in the Saudi Arabia health and wellness tourism market?
• What is the structure of the Saudi Arabia health and wellness tourism market and who are the key players?
• What is the degree of competition in the Saudi Arabia health and wellness tourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia health and wellness tourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia health and wellness tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia health and wellness tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.