Saudi Arabia Home Appliances Market

Saudi Arabia Home Appliances Market Size and Share:

The Saudi Arabia home appliances market size was valued at USD 6.84 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 9.40 Billion by 2033, exhibiting a CAGR of 3.42% during 2025-2033. Riyadh dominates the market, holding a significant share in 2024. The market is driven by rising disposable incomes, rapid urbanization, and government initiatives like Vision 2030, promoting economic diversification. Technological advancements, including smart and energy-efficient appliances, catering to modern consumer preferences and the growth of e-commerce platforms enhances accessibility, further propelling the Saudi Arabia home appliances market share.

One major driver is rapid urbanization, which increases demand for modern housing and, consequently, essential home appliances. Lifestyle shifts, including busier schedules and dual-income households, create a need for appliances that save time and effort, such as dishwashers, washing machines, and microwaves. For instance, in February 2023, the Kingdom of Saudi Arabia's first kitchen aid showroom was established by Zagzoog for home appliances, the top brand of small appliances in the US since 1919. In addition, the business operates 20 branches, over 300 distributors, over 150 showrooms, and 20 customer service facilities. The increasing disposable income allows consumers to invest in high-quality and technologically advanced products. There is a growing preference for smart appliances that offer features like remote control, automation, and energy efficiency. These smart solutions align with the country’s increasing focus on sustainable living, which is further driving the Saudi Arabia home appliances market growth.

Government initiatives, especially Vision 2030, promote economic diversification and urban development, directly supporting sectors like real estate and retail, which boost appliance sales. Energy efficiency programs also encourage the adoption of eco-friendly products. The expanding e-commerce sector contributes to market growth by making appliances more accessible, offering wider choices, and creating price competition. Global brands are responding to local preferences by introducing region-specific product lines. For instance, in December 2024, the world's largest and most renowned American manufacturer of power tools, hand tools, storage, digital tool solutions, lifestyle products, engineered fasteners, outdoor products, and other industrial equipment, Stanley Black & Decker, partnered with Al Hassan Ghazi Ibrahim Shaker Co., Saudi Arabia's leading manufacturer, importer, and distributor of air conditioners and home appliances, to support the world's makers, creators, tradespeople, and builders.

Saudi Arabia Home Appliances Market Trends:

Thriving E-Commerce Sector

The IMARC Group research report stated that the Saudi Arabian e-commerce sector reached US$ 196 billion by 2023. The growing demand for home appliances due to the thriving e-commerce sector in Saudi Arabia is offering a favorable market outlook. Reports further project that the Kingdom’s digital commerce market will reach USD 20 Billion in 2025, growing at a CAGR of 20%, encouraging manufacturers and retailers to enhance their digital presence and offer exclusive online deals with greater consumer engagement. Consumers are using e-commerce platforms more frequently to buy household appliances as online buying gets easier and more convenient. Numerous products are available on these platforms at affordable prices, along with flexible payment choices, drawing in a wide range of individuals. The market is expanding because e-commerce platforms allow people to compare brands. These channels also offer fast delivery, thorough product reviews, and detailed specifications, which are impelling the market growth. In addition, the expansion of both domestic and foreign e-commerce enterprises, along with sophisticated transportation and distribution systems, is facilitating nationwide consumer access to household appliances, including those located in remote regions. This trend is also encouraging manufacturers and retailers in the Saudi Arabian home appliances market to expand their digital presence and offer exclusive deals with better user engagement online.

Increasing Population Levels

The Worldometer estimates the population of Saudi Arabia to be 34,566,327 in 2025, and the growth rate is expected to be around 1.78% in 2025, as per the reports. The population of Saudi Arabia is growing quickly, which is driving up demand for household goods. In order to meet their daily needs, more families and people need appliances like refrigerators, washing machines, and kitchen equipment, especially in urban areas. Furthermore, the influx of expatriates, many of whom settle in cities for work, also adds to the growing number of households in the country. According to the Saudi Arabia home appliances market forecast, these expatriates are catalyzing the demand for appliances as they establish new homes and require necessities in their living spaces.

Growth in Hospitality and Tourism Industries

According to Arab News, passenger arrivals in Saudi Arabia's travel sector increased by 58% in 2023. This led to a significant reevaluation of its Vision 2030 objectives. The goal of the Saudi Vision 2030 project is to diversify the economy of the country by lowering its reliance on oil while expanding industries like hospitality and tourism. Saudi Arabia’s ambitious goal includes attracting 70 million inbound visitors annually and reaching a total of 150 million tourists by 2030. One key component of this strategy is the development of world-class tourism infrastructure, including hotels, resorts, and serviced apartments. The growing demand for new hospitality facilities, because of the rising number of international visitors in the country, is creating a positive impact on the Saudi Arabia home appliances market outlook. Items like refrigerators, ovens, laundry equipment, and dishwashers are in high demand to accommodate the large volumes of guests these establishments serve. Furthermore, especially in a hot country like Saudi Arabia, air conditioners, water heaters, and entertainment systems are essential for offering the comfort and elegance that many visitors demand.

Saudi Arabia Home Appliances Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Saudi Arabia home appliances market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product and distribution channel.

Analysis by Product:

• Major Appliances
  • Refrigerators
  • Freezers
  • Dishwashing Machines
  • Washing Machines
  • Ovens
  • Air Conditioners
  • Others
• Small Appliances
  • Coffee/Tea Makers
  • Food Processors
  • Grills and Roasters
  • Vacuum Cleaners
  • Others

Major appliances lead the market, holding 73.2% of the market share. These appliances are often present in every home and are essential to day-to-day living. Because of the temperature in the region, air conditioners are especially important and in high demand. Freezers and refrigerators are also essential for storing food and preventing spoiling. Dishwashers and washing machines are likewise becoming more and more common as people want for home tasks to be more convenient. In line with this, the rising need for these appliances among people with busy lifestyles and hectic working schedules is bolstering the market growth.

Due to the changing consumer focus on time-saving and convenient technology, small appliances are becoming more and more popular. Rising preferences for time-saving kitchen appliances like coffee makers and food processors is contributing to the market growth. Additionally, the demand for vacuum cleaners and other cleaning appliances is rising as individuals are placing a higher priority on hygiene and cleanliness. The growing emphasis on maintaining enhanced health among people is further catalyzing the demand for convenient cleaning home appliances.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Supermarkets and hypermarkets dominates the market, accounting for 40.7% of the market share. Large retail establishments, such as supermarkets and hypermarkets, provide individuals with a handy one-stop shop where they can buy household appliances in addition to other things. People who prefer to view things in person before making a purchase frequently choose these stores because of their broad reach and capacity to present a variety of brands and product categories.

Specialty stores concentrate on delivering a carefully chosen assortment of household appliances, frequently accompanied by more in-depth product expertise and individualized user service. These stores cater to individuals looking for specific brands, high-end products, or those who need professional advice during their purchases. Specialty stores are favored for their product expertise and after-sales support.

The e-commerce channel is experiencing rapid growth in Saudi Arabia home appliances market share, driven by the convenience of online shopping, a wider product range, and competitive pricing. The country's easy access to internet resources and growing smartphone adoption are driving the market's expansion. E-commerce platforms are a desirable alternative for individuals since they frequently offer thorough evaluations, comparison tools, and quick delivery.

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Riyadh dominates the market, holding a significant market share. Northern and Central regions include the capital city Riyadh, which serves as a hub for business. The rising number of residential spaces in Riyadh is catalyzing the demand for home appliances. Besides this, the increasing population in the region is impelling the market growth. In addition, people are preferring smart and energy-efficient products that aid in lowering their carbon footprint.

The western region comprises cities like Jeddah and Makkah, which benefit from strong tourism and hospitality growth, especially due to religious tourism. The increasing number of hotels, serviced apartments, and residential properties in cities like Jeddah is catalyzing the demand for home appliances. The region also has a strong preference for premium appliances, driven by a high standard of living and affluent consumers. These factors provide a Saudi Arabia home appliances industry overview in the region.

The growing demand for high-end and luxury appliances, along with the focus on smart home technologies among individuals in the Eastern region, is positively influencing the market. Additionally, the expansion of the energy sector is supporting the market growth.

Southern region is experiencing steady growth in home appliance demand, driven by rural-to-urban migration and ongoing housing development projects. The increasing need for affordable, basic appliances, as well as energy-efficient models, is strengthening the market growth.

Competitive Landscape:

Top market players are unveiling smart home appliances equipped with advanced technologies. These products cater to the growing demand for energy-efficient and connected appliances. Key players are tailoring their product offerings to meet the specific needs of Saudi consumers. They are developing appliances designed to handle the country’s extreme heat, such as highly efficient air conditioners and durable refrigerators. Furthermore, companies are forming alliances and working together to broaden their range of offerings, provide innovative products, and increase the number of manufacturing hubs. For instance, Saudi-based Basic Electronics Company collaborated with leading Chinese electric appliances group Gree on 28 May 2024 to launch a new smart factory in Dammam that will be manufacturing heating, ventilation and air-conditioning (HVAC) products.

The report provides a comprehensive analysis of the competitive landscape in the Saudi Arabia home appliances market with detailed profiles of all major companies.

Latest News and Developments:

• May 2025: Jimmy, a global home appliance brand, entered the Saudi Arabian market through an exclusive partnership with Amit Trading Co. This collaboration aims to introduce Jimmy's innovative and energy-efficient products to Saudi consumers, aligning with the Kingdom's growing demand for smart home solutions. The launch signifies a strategic move to enhance the availability of advanced home appliances in the region.
• March 2025: Samsung Electronics launched the Bespoke AI Jet Ultra, a cordless stick vacuum cleaner, featuring advanced AI Cleaning Mode 2.0 and a HEPA filtration system. The innovation improves cleaning efficiency and air quality, showcasing Samsung’s leadership in smart home appliances and technological advancement.
• January 2025: LG Electronics launched its first flagship store in Khobar, Saudi Arabia, expanding its retail footprint. The store aims to provide direct access to the latest smart products and technologies, reflecting LG’s commitment to innovation and enhancing consumer lifestyles through an integrated smart home ecosystem in the region.
•  May 2024: Arçelik Hitachi Home Appliances Sales Middle East (AHME) and Modern Electronics Company (MEC), a division of the Al Faisaliah Group, partnered strategically to distribute Hitachi Home appliances in Saudi Arabia. A strategic alliance with Modern Electronics Company has further solidified Arcelik Hitachi Home Appliances' resolve to uphold its market dominance in the Middle East. Through this partnership, Hitachi's product line will reach a wider audience and supply Saudi homes with dependable, cutting-edge household appliances.

Saudi Arabia Home Appliances Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia home appliances market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia home appliances market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia home appliances industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.