Saudi Arabia Home Fragrances Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A36119

Saudi Arabia Home Fragrances Market Overview:

The Saudi Arabia home fragrances market size reached USD 72.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 118.40 Million by 2033, exhibiting a growth rate (CAGR) of 5.10% during 2025-2033. At present, the growing social media trends are encouraging people to wager on premium and designer home fragrances. In addition, the broadening of e-commerce sites that provide convenience, improved prices, and access to unique offers is contributing to the expansion of the Saudi Arabia home fragrances market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 72.00 Million
Market Forecast in 2033	USD 118.40 Million
Market Growth Rate 2025-2033	5.10%

Saudi Arabia Home Fragrances Market Trends:

Growing home décor trends

Rising home décor trends are offering a favorable market outlook. Home fragrances are an essential part of interior styling, as people want their living spaces to look good and smell inviting. With the increasing urban population in the country, more people are moving into apartments and smaller homes where creating a cozy and pleasant atmosphere becomes more important. As per industry reports, it is estimated that by 2030, more than 80% of the Saudi population will live in cities. Scented candles, reed diffusers, and essential oils highlight a style statement that complements furniture, lighting, and color themes. Many homeowners and renters see fragrances as a finishing touch to their décor. Interior designers also recommend specific scents to enhance the mood of a space, whether it is a calming lavender scent for bedrooms or a fresh citrus fragrance for living areas. Social media and lifestyle influencers are further supporting this trend by showcasing aesthetically pleasing home setups with elegant fragrance items. As home décor continues to evolve, more people are willing to spend on premium and designer home fragrances, making them a key part of modern living spaces.

Expansion of e-commerce sites

The broadening of e-commerce portals is fueling the Saudi Arabia home fragrances market growth. According to the ITA, by 2024, it was anticipated that the count of Saudi internet users engaged in e-commerce would rise to 33.6 Million, reflecting a 42% increase from 2019. These platforms assist in enhancing the accessibility and popularity of home fragrance products. In a few clicks, individuals can browse an extensive selection of scented candles, diffusers, and air fresheners from the comfort of their own homes. E-commerce sites provide convenience, improved prices, and access to unique offers, motivating more shoppers to explore various scents. E-commerce enables brands to connect with a worldwide audience, assisting both large corporations and small independent sellers in expanding their businesses. In-depth product descriptions, user reviews, and suggestions help buyers to select fragrances that align with their tastes. Subscription models and tailored recommendations boost sales by maintaining user interest.

Increasing awareness about aromatherapy

Rising awareness about aromatherapy is stimulating the market growth. People are recognizing the mental and physical health benefits of essential oils and natural scents. They are seeking products that not only refresh their living spaces but also promote relaxation, reduce stress, and improve mood. Aromatherapy is becoming a preferred choice for those who want natural and holistic well-being solutions. As people are spending more time at home, they are looking for ways to enhance their surroundings with calming or energizing fragrances. This growing interest is driving the demand for scented candles, oil diffusers, and sprays infused with therapeutic ingredients. Manufacturers are responding by offering more variety and promoting the calming aspects of their fragrance products. Overall, the increasing focus on personal wellness is propelling the growth of the market in Saudi Arabia. The Global Wellness Institute (GWI) stated that Saudi Arabia possessed the second-largest wellness sector in the MENA region, with a wellness economy projected to reach USD19.8 Billion in 2024.

Saudi Arabia Home Fragrances Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

Scented Candles
Sprays
Essential Oils
Incense Sticks
Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes scented candles, sprays, essential oils, incense sticks, and others.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online, and others.

Regional Insights:

Northern and Central Region
Western Region
Eastern Region
Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Home Fragrances Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Distribution Channel Region
Products Covered	Scented Candles, Sprays, Essential Oils, Incense Sticks, Others
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online, Others
Regions Covered	Northern and Central Region, Western Region, Eastern Region, Southern Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Saudi Arabia home fragrances market performed so far and how will it perform in the coming years?
What is the breakup of the Saudi Arabia home fragrances market on the basis of product?
What is the breakup of the Saudi Arabia home fragrances market on the basis of distribution channel?
What is the breakup of the Saudi Arabia home fragrances market on the basis of region?
What are the various stages in the value chain of the Saudi Arabia home fragrances market?
What are the key driving factors and challenges in the Saudi Arabia home fragrances market?
What is the structure of the Saudi Arabia home fragrances market and who are the key players?
What is the degree of competition in the Saudi Arabia home fragrances market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia home fragrances market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia home fragrances market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia home fragrances industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Saudi Arabia Home Fragrances Market