The Saudi Arabia lip care products market size reached USD 23.20 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 32.49 Million by 2033, exhibiting a growth rate (CAGR) of 3.81% during 2025-2033. At present, the growing focus on beauty and personal care is encouraging people to pay more attention to their overall grooming and skincare routines, including lip health. Besides this, the rapid broadening of e-commerce portals is contributing to the expansion of the Saudi Arabia Lip care products market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 23.20 Million |
Market Forecast in 2033 | USD 32.49 Million |
Market Growth Rate 2025-2033 | 3.81% |
Growing focus on personal care
Rising focus on personal care is positively influencing the market in Saudi Arabia. As people are becoming more aware about the importance of self-care and appearance, they are using lip care products like balms, glosses, and treatments to keep their lips moisturized, protected, and healthy. The harsh climate in Saudi Arabia, with intense sun and dry conditions, makes lip care more necessary to prevent chapping and dryness. Individuals are looking for products that offer hydration, sun protection, and healing benefits. The growing influence of social media and beauty trends is also encouraging people, especially the younger demographic, to try new lip care products regularly. Women, who are major buyers in the beauty segment, are actively seeking innovative and premium lip care solutions that fit their lifestyle. There is also rising interest among men for grooming products, which is expanding the market further. Availability of natural, organic, and halal-certified lip care items appeals to health-conscious users. Overall, increasing emphasis on beauty and personal care is strongly supporting the growth of the market. According to the IMARC Group, the Saudi Arabia beauty and personal care market is set to attain USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033.
Expansion of e-commerce portals
The expansion of e-commerce sites is impelling the Saudi Arabia lip care products market growth. Online shopping platforms offer convenience, allowing customers to purchase lip balms, glosses, and treatments from home at any time. This accessibility encourages more frequent purchases and experimentation with new brands and formulas. E-commerce sites also provide detailed product descriptions, reviews, and ratings that help buyers make informed decisions. Additionally, online stores often offer discounts, bundle deals, and subscription options that attract budget-conscious shoppers. The growing use of smartphones and internet access across Saudi Arabia is supporting this trend. As per the ITA, by 2024, the total of Saudi internet users engaged in e-commerce activities was projected to hit 33.6 Million, reflecting a 42% rise since 2019. With e-commerce, international and niche lip care brands reach more customers who may not find these products easily in physical stores.
Rising influence of social media
The growing influence of social media is offering a favorable market outlook. With the rising number of social media users, people are more exposed to different lip care products. As per industry reports, by 2024, 35.33 Million individuals in Saudi Arabia had social media accounts. Social media platforms allow influencers and beauty experts to share reviews, tutorials, and recommendations for lip care items. This is creating trends and encouraging followers to try new balms, glosses, and treatments. Brands are using social media to launch new products, run promotions, and engage directly with users, making it easier to reach a wider audience. Social media also helps people discover natural, organic, and halal lip care options that fit their preferences. The visual nature of these platforms highlights the importance of well-maintained lips, motivating people to include lip care in their daily routines.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes lip balm, lip scrub, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, pharmacy and drug stores, specialty stores, online, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Lip Balm, Lip Scrub, Others |
Distribution Channels Covered | Hypermarkets and Supermarkets, Pharmacy and Drug Stores, Specialty Stores, Online, Others |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: