Saudi Arabia Male Grooming Products Market

Saudi Arabia Male Grooming Products Market Overview:

The Saudi Arabia male grooming products market size reached USD 841.78 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,429.44 Million by 2033, exhibiting a growth rate (CAGR) of 6.06% during 2025-2033. The market is growing as a result of increasing awareness about personal hygiene, rising disposable incomes, and changing cultural attitudes. Social media and celebrity endorsements also drive consumer behavior, while the increasing popularity of e-commerce offers easy access to a wide variety of products.

Saudi Arabia Male Grooming Products Market Trends:

Shift toward Natural and Organic Grooming Products

The Saudi Arabia male grooming products market outlook is influenced by the rising inclination of men toward grooming products that focus on natural and organic ingredients. Such a trend is influenced by the increasing awareness about health, skin sensitivity, and the environment. Men are being particular about what they put on their skin, hair, and beards, and often prefer products with no harsh chemicals, synthetic fragrance, or parabens. The religious and cultural significance of hygiene also contributes to this transition, with Halal-certified products being highlighted for their purity and ethical sourcing. The natural grooming trend has paved the way for smaller, artisanal players that focus on botanical ingredients, minimalistic packaging, and openness in their production process. This is also indicative of a wiser way of life where routines of grooming become inextricably linked to self-care, identity, and values. And as awareness intensifies, mainstream brands too are catching up with cleaner, natural product lines.

Online Sales of Grooming Products Rise

The Saudi Arabia male grooming products market share has been greatly impacted by the growth in digital commerce. With more shoppers using online stores for their needs, grooming products have easily been made available through e-commerce websites, mobile applications, and social media stores. This makes it simpler for men to browse a wide variety of products, ranging from beard oils and skin serums to luxury perfumes and electrical grooming devices. The ease of online shopping—coupled with the capacity to compare reviews, read lengthy product descriptions, and view grooming tutorials—has assisted in building consumer awareness and confidence. Social media content creators and influencers have also been instrumental in pushing grooming trends and driving online sales. With increasing digital literacy and consumers looking for convenience without compromising on quality, online shopping is emerging as a key source of finding and buying grooming products, forcing physical retailers to keep pace with omnichannel strategies.

Focus on Grooming as Lifestyle Choice

Grooming in Saudi Arabia is progressing from being a mundane ritual to an extension of lifestyle and identity for most men, which largely contributes to the Saudi Arabia male grooming products market growth. This development is indicative of a deeper cultural transformation, one in which grooming no longer merely denotes hygiene but also self-presentational confidence, social perception, and representations of glamour. With exposure to international fashion, beauty, and wellness trends increasing, Saudi men are finding and spending more time and effort on grooming regimens. This involves the use of specialty products for hair, beard, skin, and perfume, and the testing out of new grooming devices and styles. Upscale grooming has also picked up momentum, with more demand for high-end, niche brands providing unique, well-designed products. Barbering and skincare services that are specifically designed for men are also becoming more mainstream, making grooming a social and self-care experience. As this trend gains momentum, brands are framing their products as part of a larger lifestyle, usually tying them in with wellness, luxury, and modern masculinity.

Saudi Arabia Male Grooming Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, price range, and distribution channel.

Product Insights:

• Male Toiletries
• Electrical Products
• After Shave Lotions
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes male toiletries, electrical products, after shave lotions, and others.

Price Range Insights:

• Mass Products
• Premium Products

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes mass products and premium products.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Male Grooming Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia male grooming products market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia male grooming products market on the basis of product?
• What is the breakup of the Saudi Arabia male grooming products market on the basis of price range?
• What is the breakup of the Saudi Arabia male grooming products market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia male grooming products market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia male grooming products market? 
• What are the key driving factors and challenges in the Saudi Arabia male grooming products market?
• What is the structure of the Saudi Arabia male grooming products market and who are the key players?
• What is the degree of competition in the Saudi Arabia male grooming products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia male grooming products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia male grooming products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia male grooming products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.