Saudi Arabia Massage Chair Market

Saudi Arabia Massage Chair Market Overview:

The Saudi Arabia massage chair market size reached USD 35.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 55.6 Million by 2033, exhibiting a growth rate (CAGR) of 4.70% during 2025-2033. The market is growing due to rising health awareness, increasing disposable incomes, and demand for smart home wellness solutions. E-commerce expansion and flexible payment options also make premium massage chairs more accessible to consumers. Post-pandemic wellness trends, corporate wellness initiatives, and government support under Vision 2030 are further augmenting the Saudi massage chair market share.

Saudi Arabia Massage Chair Market Trends:

Rising Demand for Smart and Connected Massage Chairs

The growing preference of consumers for technology and convenience has led to an increasing demand for smart and connected models in the market. Modern massage chairs offer AI-driven personalization, Bluetooth connectivity, and syncing with mobile apps so that the user can adjust all the settings from their smartphone. This accords with the objectives of the Kingdom’s Vision 2030, which encourages the implementation of digital transformation and smart living solutions. Moreover, health-focused consumers are seeking chairs featuring body-scanning technology that customizes programs to their unique body shapes for a more personalized experience. Additionally, the increasing upper-middle-class population and growing disposable incomes are also providing impetus for this demand. Specialty retailers and e-commerce platforms present a huge opportunity for accessibility with flexible payment options that encourage customers to buy. A research report from the IMARC Group indicates that the size of the e-commerce market in Saudi Arabia was valued at USD 222.9 Billion in 2024. It is projected to grow to USD 708.7 Billion by 2033, reflecting a compound annual growth rate (CAGR) of 12.8% from 2025 to 2033. Thus, this is creating a positive Saudi Arabia massage chair market outlook. As smart home adoption rises in Saudi Arabia, massage chairs with IoT capabilities are expected to gain more traction, positioning them as essential wellness products in tech-savvy households.

Increasing Focus on Health and Wellness Post-Pandemic

The COVID-19 pandemic has significantly influenced consumer behavior in Saudi Arabia, with a heightened focus on health and wellness, driving demand for massage chairs. Many consumers now prioritize at-home relaxation and pain relief solutions to reduce stress and improve mobility without frequent spa visits. This shift has led to increased sales of high-end massage chairs with features including zero-gravity positioning, heat therapy, and advanced air compression systems. Additionally, corporate wellness programs are incorporating massage chairs in offices to enhance employee well-being, further enhancing the Saudi Arabian massage chair market growth. The government’s emphasis on preventive healthcare under Vision 2030 is also encouraging investments in wellness products. With rising awareness of ergonomic benefits and long-term health advantages, the market is expanding, supported by both residential and commercial demand. A worldwide survey on musculoskeletal disorders (MSDs) highlights the growing prevalence of MSDs in the workplace and the necessity of ergonomic evaluations using RULA and REBA techniques supported by IMUs and Kinect technologies. This underscores the need for better-timed ergonomic interventions to enhance safety and productivity in the workplace. As the wellness market in Saudi Arabia expands, these insights indicate a rising demand for ergonomic massage chairs that assist in correcting posture and alleviating musculoskeletal discomfort.

Saudi Arabia Massage Chair Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, product type, distribution channel, and end-use.

Type Insights:

• Conventional
• Robotic

The report has provided a detailed breakup and analysis of the market based on the type. This includes conventional and robotic.

Product Type Insights:

• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Targeted Massage Products
• Others

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.

Distribution Channel Insights:

• Specialty Stores
• Online
• Supermarkets and Hypermarkets
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty stores, online, supermarkets and hypermarkets, and others.

End-Use Insights:

• Commercial
• Residential

A detailed breakup and analysis of the market based on the end-use have also been provided in the report. This includes commercial and residential.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Massage Chair Market News:

• November 28, 2024: Rotai announced that its Jimny Massage Chair is now available in Saudi Arabia at a price of AED 3,999, with a 31% discount. This chair features 22 wellness programs, 24 full-body airbags, and a powerful foot massager. Designed for therapeutic purposes with additional comforts such as AI smart control and zero-gravity features, and comes with a 10-year warranty, merging therapeutic benefits with a sophisticated design available in Blue, Grey, or Orange. As the demand for wellness solutions in the Kingdom continues to grow, Jimny's advanced features position it as a leading choice in Saudi Arabia's massage chair sector.

Saudi Arabia Massage Chair Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia massage chair market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia massage chair market on the basis of type?
• What is the breakup of the Saudi Arabia massage chair market on the basis of product type?
• What is the breakup of the Saudi Arabia massage chair market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia massage chair market on the basis of end-use?
• What is the breakup of the Saudi Arabia massage chair market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia massage chair market? 
• What are the key driving factors and challenges in the Saudi Arabia massage chair market?
• What is the structure of the Saudi Arabia massage chair market and who are the key players?
• What is the degree of competition in the Saudi Arabia massage chair market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia massage chair market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia massage chair market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia massage chair industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.