Saudi Arabia Maternal Healthcare Products Market 2033

Saudi Arabia Maternal Healthcare Products Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, End-User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A36450

Saudi Arabia Maternal Healthcare Products Market Overview:

The Saudi Arabia maternal healthcare products market size is projected to exhibit a growth rate (CAGR) of 15.1% during 2025-2033. Increasing awareness of maternal health, rising healthcare expenditure, growing demand for safe and effective products, government initiatives for healthcare improvements, and the expanding middle-class population prioritizing quality healthcare during pregnancy and childbirth are some of the factors contributing to Saudi Arabia maternal healthcare products market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Growth Rate 2025-2033	15.1%

Saudi Arabia Maternal Healthcare Products Market Trends:

Personalized Maternity Healthcare Solutions

Expectant mothers in Saudi Arabia are increasingly looking for flexible and personalized healthcare services. One new initiative permits employees to personalize their maternity benefits, such as choosing hospital room types through a mobile app. The option is more convenient and gives employees more control, indicative of a trend toward more flexible healthcare solutions. In addition to this, an extensive program provides medical advice, drug prescriptions, home immunization, and counseling, addressing the changing needs of pregnant women. This movement toward increasingly personalized care is catching on, as caregivers adapt to expanding demand for personalized services that focus on both physical and emotional health during pregnancy. These factors are intensifying the Saudi Arabia maternal healthcare products market growth. For example, in June 2024, Bupa Arabia launched a unique service in Saudi Arabia, allowing employees to upgrade their maternity coverage and choose hospital room types via the mobile app. This service enhances flexibility, enabling expectant mothers to manage their healthcare needs more conveniently. Additionally, Bupa Arabia offers the "Tebtom" program, providing pregnant women with medical consultations, medication orders, home vaccinations, and psychological support, aligning with the growing demand for personalized maternal healthcare services in the market.

Shifting Focus to Proactive Women’s Health

In Saudi Arabia, there is a growing emphasis on proactive healthcare for women, particularly in areas like maternity and preventive services. The focus is shifting toward early support for pregnancy and the prevention of conditions like breast cancer, highlighting a move from reactive to preventive care. This shift is also creating more opportunities for female entrepreneurs, especially in the FemTech sector, which is focused on addressing overlooked healthcare needs related to women's health. As awareness increases and demand grows, the healthcare market for women’s health is evolving to provide more comprehensive, accessible, and forward-thinking solutions for the population. For instance, a workshop held in October 2023 discussed the evolving role of women in Saudi Arabia's healthcare sector, highlighting advancements in women's healthcare, including maternity services and preventive care. The growing focus on preventive healthcare, such as pregnancy support and breast cancer screenings, reflects a shift toward proactive care. Opportunities for female entrepreneurship in FemTech are also growing, with a potential USD 3.8 Billion market by 2031, addressing overlooked healthcare needs, including those related to women’s health.

Saudi Arabia Maternal Healthcare Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end-user.

Product Type Insights:

Prenatal Care Products
- Prenatal Vitamins and Supplements
- Pregnancy Tests
- Maternity Belts and Support Products
Postnatal Care Products
- Postnatal Recovery Kits
- Breastfeeding
- Postnatal Supplements
Baby Care Products
- Baby Skincare Products
- Baby Feeding Products
- Baby Hygiene Products
Maternal Health Monitoring Devices
- Blood Pressure Monitors
- Glucose Monitors
- Fetal Dopplers

The report has provided a detailed breakup and analysis of the market based on the product type. This includes prenatal care products (prenatal vitamins and supplements, pregnancy tests, and maternity belts and support products), postnatal care products (postnatal recovery kits, breastfeeding, and postnatal supplements), baby care products (baby skincare products, baby feeding products, and baby hygiene products), and maternal health monitoring devices (blood pressure monitors, glucose monitors, and fetal dopplers).

Distribution Channel Insights:

Online Retail
Offline Retail

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online retail and offline retail.

End-User Insights:

Hospitals and Clinics
Homecare Settings
Maternity Centers

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes hospitals and clinics, homecare settings, and maternity centers.

Regional Insights:

Northern and Central Region
Western Region
Eastern Region
Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Maternal Healthcare Products Market News:

In February 2025, Aster Pharmacy launched its largest store in Riyadh, offering a wide range of over 13,000 products, including a dedicated Mother & Baby section. The store provides essential maternity and baby care products, along with healthcare services like skin analysis, nutrition products, and home healthcare equipment. This expansion aligns with Aster's commitment to making quality healthcare easily accessible in Saudi Arabia, with plans to open more locations nationwide in line with Vision 2030.

Saudi Arabia Maternal Healthcare Products Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel End-User Region
Product Types Covered	Prenatal Care Products: Prenatal Vitamins and Supplements, Pregnancy Tests, Maternity Belts and Support Products Postnatal Care Products: Postnatal Recovery Kits, Breastfeeding, Postnatal Supplements Baby Care Products: Baby Skincare Products, Baby Feeding Products, Baby Hygiene Products Maternal Health Monitoring Devices: Blood Pressure Monitors, Glucose Monitors, Fetal Dopplers
Distribution Channels Covered	Online Retail, Offline Retail
End-Users Covered	Hospitals and Clinics, Homecare Settings, Maternity Centers
Regions Covered	Northern and Central Region, Western Region, Eastern Region, Southern Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Saudi Arabia maternal healthcare products market performed so far and how will it perform in the coming years?
What is the breakup of the Saudi Arabia maternal healthcare products market on the basis of product type?
What is the breakup of the Saudi Arabia maternal healthcare products market on the basis of distribution channel?
What is the breakup of the Saudi Arabia maternal healthcare products market on the basis of end-user?
What is the breakup of the Saudi Arabia maternal healthcare products market on the basis of region?
What are the various stages in the value chain of the Saudi Arabia maternal healthcare products market?
What are the key driving factors and challenges in the Saudi Arabia maternal healthcare products market?
What is the structure of the Saudi Arabia maternal healthcare products market and who are the key players?
What is the degree of competition in the Saudi Arabia maternal healthcare products market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia maternal healthcare products market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia maternal healthcare products market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia maternal healthcare products industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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