Saudi Arabia Nutritional Supplements Market

Saudi Arabia Nutritional Supplements Market Overview:

The Saudi Arabia nutritional supplements market size reached USD 4.33 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.98 Billion by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. The market is expanding due to growing health consciousness, rising prevalence of lifestyle-related conditions, and increased demand for preventive healthcare solutions. Shifting consumer preferences toward vitamins, minerals, and herbal products to support immunity, energy, and overall well-being, along with expanding retail and online distribution channels, are strengthening the Saudi Arabia nutritional supplements market share.

Saudi Arabia Nutritional Supplements Market Trends:

Rising Health Awareness and Preventive Healthcare Trends

Due to lifestyle changes, greater availability of medical information and health awareness campaigns from the government, Saudi consumers now pay a lot more attention to their health. An increasing number of people are actively exploring ways to be healthy and avoid problems such as obesity, diabetes and heart problems. More and more, people find it helpful to depend on nutritional supplements for their immune system, digestion and general energy. Consumers view these products as essential to long-term wellness, not just for treating deficiencies. Additionally, the COVID-19 pandemic heightened awareness of immune resilience, accelerating demand for vitamins like C and D, as well as zinc. This emphasis on preventive care is a primary factor propelling growth in Saudi Arabia’s nutritional supplements market across various demographic groups and product categories.

Government Initiatives Supporting Health and Wellness

The Saudi government’s Vision 2030 plan emphasizes the promotion of public health, including reducing the burden of non-communicable diseases through lifestyle changes and preventive care. As part of this strategy, authorities have launched campaigns to encourage exercise, healthy eating, and self-care, indirectly boosting demand for nutritional supplements. Regulations have also become more supportive of the health and wellness sector, with the Saudi Food and Drug Authority (SFDA) streamlining supplement approvals and labeling standards. Increased investments in healthcare infrastructure and partnerships with global wellness brands have further enhanced accessibility to high-quality nutritional products. These efforts reflect a broader cultural shift, where supplements are not only accepted but encouraged as part of national wellness objectives, contributing to long-term market sustainability.

Expansion of E-commerce and Retail Distribution Channels

The growth of e-commerce platforms and modern retail outlets has significantly improved the availability and visibility of nutritional supplements across Saudi Arabia. Consumers can now easily access both local and international brands online, compare ingredients, read reviews, and subscribe to recurring deliveries. Social media influencers and digital wellness campaigns further drive awareness and adoption, especially among millennials and Gen Z. Meanwhile, pharmacies, supermarkets, and specialty health stores are expanding their supplement offerings, often featuring health consultations and educational support. This omnichannel availability improves consumer trust and purchasing convenience, which has been crucial in market development. As logistics and payment systems continue to improve, particularly in remote areas, broader access to quality supplements continues to propel the Saudi Arabia nutritional supplements market growth.

Saudi Arabia Nutritional Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, form, distribution channel, and consumer group.

Product Type Insights:

• Sports Nutrition
• Dietary Supplement
• Fat Burner
• Functional Food
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sports nutrition, dietary supplement, fat burner, functional food, and others.

Form Insights:

• Powder
• Tablets
• Capsules
• Liquid
• Soft Gels
• Others

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes powder, tablets, capsules, liquid, soft gels, and others.

Distribution Channel Insights:

• Brick and Mortar
• E-Commerce

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes brick and mortar and e-commerce.

Consumer Group Insights:

• Infants
• Children
• Adults
• Pregnant
• Geriatric

A detailed breakup and analysis of the market based on the consumer group have also been provided in the report. This includes infants, children, adults, pregnant, and geriatric.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also detailed profiles of all major companies have been provided.

Saudi Arabia Nutritional Supplements Market News:

• In February 2025, Al Rabie, one of the most reputable and trustworthy beverage firms in the Kingdom, partnered with iPRO, the world leader in healthy hydration drinks, to officially introduce their product in Saudi Arabia. This groundbreaking partnership brings iPRO Hydrate's cutting-edge products to Saudi Arabian consumers, ushering in a new era in health-conscious hydration.
• In March 2023, The GoFigure consumer brand of nutritious shakes and bars was introduced in Saudi Arabia by OptiBiotix Health Plc (York, UK), a provider of substances related to microbiome health. The company claims that making these items available in Saudi Arabia is in line with the nation's objective of tackling the rising obesity rates among its citizens.

Saudi Arabia Nutritional Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia nutritional supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia nutritional supplements market on the basis of product type?
• What is the breakup of the Saudi Arabia nutritional supplements market on the basis of form?
• What is the breakup of the Saudi Arabia nutritional supplements market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia nutritional supplements market on the basis of consumer group?
• What is the breakup of the Saudi Arabia nutritional supplements market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia nutritional supplements market? 
• What are the key driving factors and challenges in the Saudi Arabia nutritional supplements market?
• What is the structure of the Saudi Arabia nutritional supplements market and who are the key players?
• What is the degree of competition in the Saudi Arabia nutritional supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia nutritional supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia nutritional supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia nutritional supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.