The Saudi Arabia off-road vehicles market size reached USD 157.59 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 237.80 Million by 2033, exhibiting a growth rate (CAGR) of 4.20% during 2025-2033. The market is driven by rising disposable incomes and a shift toward premium off-road vehicles, with consumers prioritizing advanced features, luxury, and rugged performance. Government initiatives under Vision 2030, promoting adventure tourism and desert sports, are accelerating demand for durable off-roaders. Additionally, the growth of off-roading clubs, social media influence, and expanding rental services are fueling adoption, further augmenting the Saudi Arabia off-road vehicles market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 157.59 Million |
Market Forecast in 2033 | USD 237.80 Million |
Market Growth Rate 2025-2033 | 4.20% |
Rising Demand for Luxury and High-Performance Off-Road Vehicles
The market is experiencing an escalating demand for luxury and high-performance vehicles, fueled by rising disposable incomes and a desire for premium automotive experiences. Consumers are shifting from basic utility off-roaders to advanced, feature-rich vehicles equipped with cutting-edge technology, superior comfort, and enhanced off-road capabilities. Brands are gaining popularity due to their rugged yet luxurious offerings. Additionally, the trend is fueled by the country’s harsh desert terrain, which necessitates durable and high-performance vehicles. The government’s Vision 2030 initiative, promoting tourism and adventure sports, is further improving demand for premium off-road vehicles. As a result, automakers are expanding their premium SUV and off-road portfolios, incorporating hybrid and electric options to cater to environmentally conscious buyers while maintaining off-road prowess. In 2019, Saudi transport emissions were 136.38 MtCO₂e, as energy consumption increased from 686,806 TJ in 1990 to 1,907,802 TJ. The government is planning to achieve net-zero emissions by 2060 for electric cars and public transport, despite 99% of fuel consumption still coming from fossil fuels as the number of cars is projected to double by 2030 to 25 million, electric and hybrid mobility have an important role to play in the mitigation measures spelled out in Vision 2030.
Growth in Off-Roading Tourism and Adventure Sports
The rising popularity of off-roading tourism and adventure sports is significantly supporting the Saudi Arabia off-road vehicles market growth. In 2023, Saudi Arabia's travel and tourism sector achieved record-breaking milestones, contributing SAR 444.3 Billion (approximately USD 118.43 Billion) to the GDP and supporting over 2.5 million jobs, in addition to a 57% increase in international visitor spending. The expansion of tourism within the Kingdom is driving the demand for off-road cars, particularly with 100 million tourists visiting destinations such as the Rub' al Khali desert. With a target of 150 million tourists by 2030, the industry's continuous growth is also enhancing the off-road vehicle market in Saudi Arabia. The government’s push to diversify the economy under Vision 2030 has led to increased investments in recreational activities, including desert safaris, dune bashing, and off-road racing events. This has influenced demand for robust off-road vehicles, which are preferred for their durability and performance in extreme conditions. Additionally, off-road clubs and organized desert expeditions are gaining traction, encouraging enthusiasts to invest in specialized vehicles and aftermarket modifications. Social media influence has also played a role, with influencers showcasing off-road adventures, further popularizing the trend. As a result, dealerships and rental services are expanding their off-road vehicle offerings to cater to both locals and tourists, driving sustained market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes all-terrain vehicle, utility terrain vehicle, snowmobile, and three-wheeler.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | All-Terrain Vehicle, Utility Terrain Vehicle, Snowmobile, Three-Wheeler |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: