Saudi Arabia Online Streaming Services Market

Saudi Arabia Online Streaming Services Market Overview:

The Saudi Arabia online streaming services market size reached USD 100.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 270.0 Million by 2033, exhibiting a growth rate (CAGR) of 11.50% during 2025-2033. The growing internet penetration and widespread mobile usage, rising number of free trials and promotional offers to attract new subscribers, and increasing investment in sports streaming rights are some of the factors impelling the market growth.

Saudi Arabia Online Streaming Services Market Trends:

Growing Internet Penetration and Mobile Usage

With improved access to cheap, high-speed internet in Saudi Arabia, particularly via 4G and 5G networks, more consumers are attracted to streaming services for entertainment purposes. The high rate of adoption of mobile devices, particularly among the youth, follows the increasing desire for versatile usage of content, enabling consumers to access streaming services anywhere, anytime. This is supported by efforts on a national level to improve digital infrastructure, and thus streaming services become more widely distributed and accessible to greater numbers of people. Streaming sites are answering with mobile-friendly interfaces, downloadable media, and mobile-specific features, which improve accessibility to greater numbers of people. The Communications, Space, and Technology Commission's 2023 "Internet Saudi Arabia" report demonstrated high internet use for both women and men at rates of 99.3% and 98.5%. The most usual means to reach the internet are mobile phones at a hegemony of 98.9%, followed by computers at 55% and tablets at 39%.

Free Trials and Promotional Offers

Streaming platforms in Saudi Arabia are capitalizing on the effectiveness of free trials and promotional offers to attract new subscribers. Many services offer one-month trials or introductory discounts, making it easy for users to explore content without an immediate financial commitment. These offers allow viewers to experience premium content, personalized recommendations, and high-quality streaming before deciding on a subscription. Promotions tailored around major events, holidays, or weekends also entice users to sign up temporarily, often converting them into long-term subscribers. This strategy lowers entry barriers, encouraging a broader user base. In 2024, Yango introduced ‘Yango Play,’ an AI-powered entertainment super app featuring a blend of video streaming, music, and mini-games with AI-driven personalization. New users receive a 60-day free subscription, followed by a paid plan at SR29.99 per month, covering multiple devices within Saudi Arabia. The app spotlights exclusive Arabic and international titles, enhancing the local streaming landscape with culturally relevant content and an Arabic-speaking AI assistant, Yasmina.

Increasing Investment in Sports Streaming Rights

The growing interest in sports among the masses is encouraging streaming platforms to acquire broadcasting rights for popular sports events, such as football, Formula 1, and international tournaments. Platforms that offer live sports streaming are attracting subscribers who value real-time access to major sporting events, often with Arabic commentary to enhance the local appeal. By offering exclusive or live sports content, streaming services are positioning themselves as essential for sports enthusiasts, creating a competitive advantage over traditional media. This advantage over traditional media outlets enhances the appeal of streaming services, as they are becoming indispensable for sports enthusiasts seeking the flexibility of on-demand and live options. In 2024, Saudi Media Company (SMC) signed a multi-year deal with Starzplay to monetize Starzplay’s sports and original content, including UFC and Serie A, through sponsorship and advertising packages. This collaboration leverages SMC’s network to strengthen Starzplay’s market presence in Saudi Arabia, targeting a broader regional audience.

Saudi Arabia Online Streaming Services Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on revenue and type

Revenue Insights:

• Subscription
• Advertising
• Rental

The report has provided a detailed breakup and analysis of the market based on the revenue. This includes subscription, advertising, rental.

Type Insights:

• Online video streaming
• Online music streaming

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes online video streaming, online music streaming.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central region, Western region, Eastern region, Southern region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Online Streaming Services Market News:

• October 2024: The Saudi Broadcasting Authority (SBA) and stc TV signed a strategic partnership to license SBA Network channels for broadcast on stc TV's app and home devices. This collaboration, featuring high-definition streaming, aims to increase Saudi content accessibility.
• December 2023: DAZN announced that it had secured exclusive rights to broadcast Riyadh Season's Tennis Cup tournament, featuring Novak Djokovic and Carlos Alcaraz. This expanded DAZN’s sports streaming in Saudi Arabia, adding live and on-demand coverage of top tennis matches on smart TVs, tablets, mobiles, and games consoles.

Saudi Arabia Online Streaming Services Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia online streaming services market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia online streaming services market on the basis of revenue?
• What is the breakup of the Saudi Arabia online streaming services market on the basis of type?
• What is the breakup of the Saudi Arabia online streaming services market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia online streaming services market? 
• What are the key driving factors and challenges in the Saudi Arabia online streaming services?
• What is the structure of the Saudi Arabia online streaming services market and who are the key players?
• What is the degree of competition in the Saudi Arabia online streaming services market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia online streaming services market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia online streaming services market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia online streaming services industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.