Saudi Arabia Online Travel Market Size, Share, Trends and Forecast by Service Type, Platform, Mode of Booking, Age Group, and Region, 2025-2033

Saudi Arabia Online Travel Market Size, Share, Trends and Forecast by Service Type, Platform, Mode of Booking, Age Group, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31809

Saudi Arabia Online Travel Market Overview:

The Saudi Arabia online travel market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.3 Billion by 2033, exhibiting a growth rate (CAGR) of 9.90% during 2025-2033. The market is primarily driven by Vision 2030 initiatives, rising internet penetration, increasing smartphone usage, growing disposable income, expanding tourism infrastructure, surging religious tourism, and enhanced digital payment adoption.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 5.3 Billion
Market Forecast in 2033 USD 12.3 Billion
Market Growth Rate 2025-2033 9.90%


Saudi Arabia Online Travel Market Trends:

Surge in Religious Tourism Driving Online Travel Growth

The Saudi Arabia online travel market growth is driven by an increase in religious tourist activity, particularly Hajj and Umrah. In addition to this, millions of pilgrims visit Mecca and Medina annually, for which the government has created Nusuk as an app to simplify visa processing, along with hotel reservations and transportation arrangements. The Nusuk app introduced new features, including interactive maps, event calendars, and health information, serving visitors from over 100 countries in 10 languages. These enhancements aim to enrich the pilgrimage experience and streamline journey planning. Moreover, travel websites and booking platforms dedicated to religious tourists provide specialized travel bundles, adaptive price structures, and easy electronic payment methods. Besides this, internet-based bookings have gotten another boost through the adoption of the Umrah visa policy flexibility and the implementation of multiple-entry e-visas. Digital user experience also improves because travelers benefit from mobile app usage, which offers artificial intelligence (AI) recommendations, simplifying their trip preparation and management. Apart from this, the crucial position of online travel services in religious tourism is strengthening due to Saudi Arabia's aims to attract 30 million Umrah pilgrims every year until 2030. This trend is significantly boosting the Saudi Arabia online travel market share.

Saudi Arabia Online Travel Market Size

Digital Transformation and AI-Driven Personalization

The online travel sector of Saudi Arabia is experiencing quick digital evolution which reinvents online bookings with AI technology and large data analysis serving as essential components. In line with this, travel sites and online travel agencies (OTAs) are integrating AI to provide hyper-personalized suggestions according to user preferences, search history, and current pricing trends. For instance, in February 2025, Salesforce revealed plans to invest $500 million in AI-related projects within Saudi Arabia. This initiative includes launching the Hyperforce platform and establishing a regional headquarters in Riyadh, significantly boosting the Kingdom's AI infrastructure, further spurring AI adoption in the online travel sector. Besides this, chatbots and AI-driven virtual assistants are also supporting customer service, delivering real-time assistance for booking alterations, itinerary management, and travel queries. Concurrently, blockchain technology is investigated for safe online transactions and antifraud operations, which is fostering customer confidence in internet travel platforms. Furthermore, the widespread adoption of augmented reality (AR) and virtual reality (VR) is enabling users to virtually view places before booking them. As a result, Saudi Arabia is driving smart tourism under Vision 2030, and the use of AI-powered personalization and digital innovations is significantly transforming the Saudi Arabia online travel market outlook.

Saudi Arabia Online Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on service type, platform, mode of booking, and age group.

Service Type Insights:

  • Transportation
  • Travel Accommodation
  • Vacation Packages

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation, and vacation packages.

Platform Insights:

Saudi Arabia Online Travel Market By Platform

  • Mobile
  • Desktop

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes mobile and desktop.

Mode of Booking Insights:

  • Online Travel Agencies (OTAs)
  • Direct Travel Suppliers

The report has provided a detailed breakup and analysis of the market based on the mode of booking. This includes online travel agencies (OTAs) and direct travel suppliers.

Age Group Insights:

  • 22-31 Years
  • 32-43 Years
  • 44-56 Years
  • Above 56 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 22-31 years, 32-43 years, 44-56 years, and above 56 years.

Regional Insights:

  • Northern and Central Region
  • Western Region
  • Eastern Region
  • Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central, Western, Eastern, and Southern region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Online Travel Market News:

  • In March 2025, Saudi Arabia's capital markets regulator approved the initial public offering (IPO) of Flynas, a low-cost airline. This move is expected to bolster the airline's expansion plans, contributing to increased air travel options and supporting the growth of the online travel market.
  • In March 2024, the Saudi Tourism Authority (STA) signed a global agreement with Trip.com Group to attract over 350,000 additional tourists to Saudi Arabia. This collaboration leverages Trip.com Group's extensive network and technological expertise to promote Saudi Arabia's diverse tourism offerings worldwide, significantly boosting inbound travel.

Saudi Arabia Online Travel Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Scope of the Report

Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Service Type
  • Platform
  • Mode of Booking
  • Age Group 
  • Region
Service Types Covered Transportation, Travel Accommodation, Vacation Packages
Platforms Covered Mobile, Desktop
Mode of Bookings Covered Online Travel Agencies (OTAs), Direct Travel Suppliers
Age Groups Covered 22-31 Years, 32-43 Years, 44-56 Years, above 56 Years
Regions Covered Northern And Central Region, Western Region, Eastern Region, Southern Region
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Saudi Arabia online travel market performed so far and how will it perform in the coming years?
  • What is the breakup of the Saudi Arabia online travel market on the basis of service type?
  • What is the breakup of the Saudi Arabia online travel market on the basis of platform?
  • What is the breakup of the Saudi Arabia online travel market on the basis of mode of booking?
  • What is the breakup of the Saudi Arabia online travel market on the basis of age group?
  • What is the breakup of the Saudi Arabia online travel market on the basis of region?
  • What are the various stages in the value chain of the Saudi Arabia online travel market? 
  • What are the key driving factors and challenges in the Saudi Arabia online travel?
  • What is the structure of the Saudi Arabia online travel market and who are the key players?
  • What is the degree of competition in the Saudi Arabia online travel market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia online travel market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia online travel market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia online travel industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Saudi Arabia Online Travel Market Size, Share, Trends and Forecast by Service Type, Platform, Mode of Booking, Age Group, and Region, 2025-2033
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