The Saudi Arabia online travel market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.3 Billion by 2033, exhibiting a growth rate (CAGR) of 9.90% during 2025-2033. The market is primarily driven by Vision 2030 initiatives, rising internet penetration, increasing smartphone usage, growing disposable income, expanding tourism infrastructure, surging religious tourism, and enhanced digital payment adoption.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 5.3 Billion |
Market Forecast in 2033 | USD 12.3 Billion |
Market Growth Rate 2025-2033 | 9.90% |
Surge in Religious Tourism Driving Online Travel Growth
The Saudi Arabia online travel market growth is driven by an increase in religious tourist activity, particularly Hajj and Umrah. In addition to this, millions of pilgrims visit Mecca and Medina annually, for which the government has created Nusuk as an app to simplify visa processing, along with hotel reservations and transportation arrangements. The Nusuk app introduced new features, including interactive maps, event calendars, and health information, serving visitors from over 100 countries in 10 languages. These enhancements aim to enrich the pilgrimage experience and streamline journey planning. Moreover, travel websites and booking platforms dedicated to religious tourists provide specialized travel bundles, adaptive price structures, and easy electronic payment methods. Besides this, internet-based bookings have gotten another boost through the adoption of the Umrah visa policy flexibility and the implementation of multiple-entry e-visas. Digital user experience also improves because travelers benefit from mobile app usage, which offers artificial intelligence (AI) recommendations, simplifying their trip preparation and management. Apart from this, the crucial position of online travel services in religious tourism is strengthening due to Saudi Arabia's aims to attract 30 million Umrah pilgrims every year until 2030. This trend is significantly boosting the Saudi Arabia online travel market share.
Digital Transformation and AI-Driven Personalization
The online travel sector of Saudi Arabia is experiencing quick digital evolution which reinvents online bookings with AI technology and large data analysis serving as essential components. In line with this, travel sites and online travel agencies (OTAs) are integrating AI to provide hyper-personalized suggestions according to user preferences, search history, and current pricing trends. For instance, in February 2025, Salesforce revealed plans to invest $500 million in AI-related projects within Saudi Arabia. This initiative includes launching the Hyperforce platform and establishing a regional headquarters in Riyadh, significantly boosting the Kingdom's AI infrastructure, further spurring AI adoption in the online travel sector. Besides this, chatbots and AI-driven virtual assistants are also supporting customer service, delivering real-time assistance for booking alterations, itinerary management, and travel queries. Concurrently, blockchain technology is investigated for safe online transactions and antifraud operations, which is fostering customer confidence in internet travel platforms. Furthermore, the widespread adoption of augmented reality (AR) and virtual reality (VR) is enabling users to virtually view places before booking them. As a result, Saudi Arabia is driving smart tourism under Vision 2030, and the use of AI-powered personalization and digital innovations is significantly transforming the Saudi Arabia online travel market outlook.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on service type, platform, mode of booking, and age group.
Service Type Insights:
The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation, and vacation packages.
Platform Insights:
A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes mobile and desktop.
Mode of Booking Insights:
The report has provided a detailed breakup and analysis of the market based on the mode of booking. This includes online travel agencies (OTAs) and direct travel suppliers.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 22-31 years, 32-43 years, 44-56 years, and above 56 years.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central, Western, Eastern, and Southern region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Service Types Covered | Transportation, Travel Accommodation, Vacation Packages |
Platforms Covered | Mobile, Desktop |
Mode of Bookings Covered | Online Travel Agencies (OTAs), Direct Travel Suppliers |
Age Groups Covered | 22-31 Years, 32-43 Years, 44-56 Years, above 56 Years |
Regions Covered | Northern And Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: