Saudi Arabia Plant-Based Meat Market

Saudi Arabia Plant-Based Meat Market Overview:

The Saudi Arabia plant-based meat market size reached USD 155.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 925.3 Million by 2033, exhibiting a growth rate (CAGR) of 21.96% during 2025-2033. The market share is expanding, driven by the increasing consciousness among people about their dietary choices and their impact on overall well-being, along with the expansion of e-commerce platforms that aid in enhancing access to plant-based meat products.

Saudi Arabia Plant-Based Meat Market Trends:

Rising health awareness

The growing health awareness among the masses is offering a favorable Saudi Arabia plant-based meat market outlook. Many consumers are shifting towards plant-based meat as they recognize its potential health benefits, such as lower cholesterol levels, reduced saturated fat intake, and a lower risk of heart disease. With rising cases of obesity and lifestyle-related illnesses in the country, people are looking for alternatives to traditional meat that offer high protein content while being free from harmful additives and excessive fats. As per the ‘Health Determinants Statistics Publication for Saudi Arabia’, as of November 2024, the obesity rate among the demographic aged 15 and above was 23.1%. The prevalence of obesity among children aged 2 to 14 years stood at 14.6%. The demand for plant-based meat is particularly strong among younger generations who are actively seeking nutritious and sustainable food options. Additionally, as fitness culture gains popularity, plant-based meat is appealing to those who want high-quality protein sources without the negative effects associated with red meat consumption. Health experts and dieticians are also playing a role in educating people about the advantages of plant-based diets, further influencing preferences. As more people are prioritizing their health and wellness, the market in Saudi Arabia is experiencing significant expansion, with more brands introducing innovative and healthier alternatives to meet changing consumer needs.

Expansion of e-commerce portals

The broadening of e-commerce portals is impelling the Saudi Arabia plant-based meat market growth. As per the report published by the Ministry of Commerce, during Q4 2024, Saudi Arabia's e-commerce industry indicated a 10% increase compared to Q4 2023. The Kingdom had 40,953 registered e-commerce companies, reinforcing its status as one of the top 10 fastest-growing e-commerce markets worldwide. With the rise of online grocery shopping, consumers can easily browse and purchase plant-based meat products from the comfort of their homes. Many e-commerce platforms are offering dedicated sections for health-conscious and vegan-friendly food options, allowing people to explore different brands and varieties. The convenience of home delivery and subscription-based meal kits is also encouraging more people to try plant-based alternatives without the hassle of visiting physical stores. Online retailers frequently run discounts, promotions, and bundle offers, making plant-based meat more affordable and attractive to price-sensitive customers. Social media and digital marketing are further boosting awareness, as influencers and health experts share reviews and recipes featuring plant-based items. Additionally, digital payment options and secure transactions make purchasing plant-based meat online a seamless experience. As online shopping continues to grow in popularity, the market in Saudi Arabia is benefiting from increased visibility and higher consumer engagement.

Saudi Arabia Plant-Based Meat Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, source, meat type, and distribution channel.

Product Type Insights:

• Burger Patties
• Sausages
• Nuggets and Strips
• Ground Meat
• Meatballs
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger patties, sausages, nuggets and strips, ground meat, meatballs, and others.

Source Insights:

• Soy
• Wheat
• Peas
• Others

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes soy, wheat, peas, and others.

Meat Type Insights:

• Chicken
• Beef
• Pork
• Others

The report has provided a detailed breakup and analysis of the market based on the meat type. This includes chicken, beef, pork, and others.

Distribution Channel Insights:

• Restaurant and Catering Industry
• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• Online Retail

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes restaurant and catering industry, supermarkets and hypermarkets, convenience and specialty stores, and online retail.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Plant-Based Meat Market News:

• In January 2025, Siniora Foods revealed plans to build a new food production facility in Saudi Arabia with an investment of 150 Million Saudi Riyals (USD 40 Million). The firm aimed to focus the manufacturing on 'Made in Saudi Arabia' goods to enhance competitive market presence locally, as the nation intended to increase its domestic product attractiveness among consumers of frozen food, meat, and plant-based options. The firm also announced that its Badeel brand was the first certified vegan, gluten-free, and soy-free meat substitute in the Middle East.
• In August 2023, the representatives from the Saudi Ministry of Environment, Water and Agriculture signed agreements with the Cooperative Societies Council, Saudi Greenhouses Management & Agri Marketing Co, and Ayla Food Options Co to create alternative protein products, such as meat, using locally sourced vegetation. The government agency sought to promote a nutritious food culture among the populace through top-notch vegetarian substitutes and leverage cutting-edge technology to manufacture these dairy and meat alternatives.

Saudi Arabia Plant-Based Meat Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia plant-based meat market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia plant-based meat market on the basis of product type?
• What is the breakup of the Saudi Arabia plant-based meat market on the basis of source?
• What is the breakup of the Saudi Arabia plant-based meat market on the basis of meat type?
• What is the breakup of the Saudi Arabia plant-based meat market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia plant-based meat market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia plant-based meat market? 
• What are the key driving factors and challenges in the Saudi Arabia plant-based meat market?
• What is the structure of the Saudi Arabia plant-based meat market and who are the key players?
• What is the degree of competition in the Saudi Arabia plant-based meat market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia plant-based meat market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia plant-based meat market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia plant-based meat industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.