Saudi Arabia Sports Nutrition Market

Market Overview:

Saudi Arabia sports nutrition market size reached USD 545.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,511.3 Million by 2033, exhibiting a growth rate (CAGR) of 12% during 2025-2033. The market is experiencing growth due to the rising recognition of the impact of adequate nutrition on enhancing athletic performance, increased engagement of individuals in fitness pursuits, and a shift in consumer preferences towards healthier lifestyles.

Sports nutrition is a specialized domain focused on optimizing an individual's diet and nutritional intake to bolster physical performance, facilitate exercise recovery, and achieve overarching athletic objectives. This field encompasses the deliberate consumption of essential nutrients such as proteins, carbohydrates, fats, vitamins, and minerals to elevate energy levels, promote muscle growth, enhance endurance, and expedite recovery. Tailoring dietary plans to the specifics of an individual's sport, training routine, and body composition is at the core of sports nutrition, taking into account various factors including meal timing, hydration, and supplementation. By harmonizing nutritional strategies with athletic goals, sports nutrition assumes a crucial role in elevating athletic performance, mitigating the risk of injuries, and fostering overall well-being for active individuals.

Saudi Arabia Sports Nutrition Market Trends:

Rising Health Awareness and Lifestyle Shifts

As people gain more knowledge about the significance of exercise, nutritious eating, and dietary supplements, there is a shift towards healthier living. This pattern is especially noticeable among younger age groups, who are more engaged in chasing fitness objectives and embracing workout regimens. The rise in long-term health issues associated with inactive lifestyles is also leading to a greater emphasis on preventive health practices, with nutrition being essential. As a result, buyers are opting for protein supplements, energy beverages, and performance-boosting items to enhance their active lifestyles. This growing demand is encouraging manufacturers to expand their products and address particular fitness goals, including weight management, muscle development, and stamina improvement. The market gains from this cultural shift, as health awareness increasingly influence buying choices and supports the growth of the sports nutrition industry.

Expansion of Fitness Facilities and Sports Infrastructure

With an increase in access to organized workout settings and expert training programs, the need for nutritional support items, including protein powders, amino acids, and hydration products, growing. Investments from both public and private sectors in sports facilities like gyms, wellness centers, and athletic academies are fostering a more fitness-conscious society. These facilities not only encourage physical activity but also educate users on the significance of recovery and performance-enhancing nutrition. The professionalization of sports, alongside the rising appeal of athletic careers, further drives usage among both amateur and competitive athletes. In line with this, the 2025 initiation of the Sports Facilities Investment Project, which provides private investors entry to important venues such as King Abdullah Sports City and King Abdulaziz Sports City, seeks to improve facility effectiveness, business prospects, and fan experiences, aligning with the nation's Vision 2030 objectives. This extensive availability of fitness facilities is creating an environment where sports nutrition items are regarded as crucial for both performance and health.

Innovation in Product Development

With changing individual preferences, there is a rise in the demand for products that cater to particular dietary requirements, fitness objectives, and lifestyle selections. Producers are reacting by creating specialized formulations, including vegan protein mixtures, low-carb products, and nutrition plans tailored for different genders. The incorporation of functional components, better flavor profiles, and convenient formats such as ready-to-drink choices are also increasing user involvement and expanded market offerings. Progress in nutritional science and technology enables businesses to produce items that provide tangible advantages, thus enhancing consumer trust and encouraging repeat buying. Furthermore, personalization via digital platforms allows people to obtain tailored nutrition plans that align with their health metrics and physical activity levels. These advancements not only set brands apart in a competitive landscape but also enhance loyalty among knowledgeable individuals.

Saudi Arabia Sports Nutrition Market Growth Drivers:

Government Support for Sports and Wellness Initiatives

The emphasis of the governing body on public health and physical fitness is a crucial factor influencing the market. In line with national development objectives, officials are vigorously encouraging healthier living by implementing extensive wellness campaigns, organizing community fitness activities, and launching national sports programs. These initiatives aim to enhance community involvement in physical activities and lower the occurrence of lifestyle-related illnesses. Incorporating physical education in schools, backing local sports events, and promoting athletics among women and youth are vital components of this strategy. Government-supported awareness initiatives highlight the significance of balanced nutrition and its contribution to reaching fitness goals, consequently enhancing the demand for sports nutrition items. Engagement from the public sector not only validates the importance of supplements in health management but also promotes private investment in industries related to wellness.

Digitalization and E-Commerce Growth

The rise in internet access and the extensive use of mobile devices is greatly improving user access to a variety of sports nutrition products and educational materials in Saudi Arabia. E-commerce platforms provide unmatched convenience, attractive pricing, and a wide variety of domestic and global brands, enhancing individual involvement. Digital marketing and promotions through influencers play a crucial role in highlighting the advantages of sports supplements, especially among younger, tech-savvy audiences. The International Trade Administration (ITA) forecasted that the count of internet users engaging in e-commerce in Saudi Arabia will hit 33.6 million by 2024, highlighting the growing trend of online shopping. E-commerce platforms aid in making informed buying choices by allowing users to compare ingredients, read reviews, and access comprehensive product details, promoting transparency and trust. Moreover, subscription services, direct-to-consumer (DTC) shipping, and tailored online consultations improve the overall shopping experience.

Youth Demographics and Athletic Aspirations

The primarily youthful demographic of Saudi Arabia significantly contributes to the growth of the sports nutrition industry owing to the enthusiasm for health and performance. Motivated by worldwide fitness trends and wellness culture, young individuals are proactively looking for ways to improve their physical capabilities and appearance through supplements that aid endurance, muscle development, and recovery. The growth of organized sports, fitness culture, and exercise competitions, along with dreams of professional sports careers, are driving the need for tailored nutrition. GASTAT's 2024 report indicates that 71% of Saudi citizens are younger than 35, with a mean age of 26.6 years and a median age of 23.5 years. This young group is especially involved in fitness, prioritizing physical looks, athletic performance, and general well-being. These patterns are further supported by higher disposable income and extensive availability of fitness-related material on social media.

Saudi Arabia Sports Nutrition Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, raw material, and distribution channel.

Product Type Insights:

• Sports Drinks
• Sports Food
• Sports Supplements

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sports drinks, sports food, and sports supplements.

Raw Material Insights:

• Animal Derived
• Plant-Based
• Mixed

A detailed breakup and analysis of the market based on the raw material have also been provided in the report. This includes animal derived, plant-based, and mixed.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, convenience stores, drug and specialty stores, online, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Sports Nutrition Market News:

• April 2025: iPRO Hydrate expanded its footprint in Saudi Arabia through a partnership with Al Rabie Saudi Foods, targeting both the sports and wellness markets. The collaboration aims to provide healthy hydration options, with the products featuring electrolytes and vitamins for faster hydration, appealing to athletes and active individuals.
• February 2025: Olimp Sport Nutrition and Olimp Labs, a leading manufacturer of high-quality dietary supplements, specializing in products for athletes and fitness enthusiasts, will be participating in the Riyadh Muscle Show on February 7-8, 2025, at The Arena, Riyadh. The event will feature their premium sports nutrition supplements, with a chance to meet experts and learn about the latest product innovations.

Saudi Arabia Sports Nutrition Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia sports nutrition market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia sports nutrition market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia sports nutrition industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.