Saudi Arabia Television Market

Saudi Arabia Television Market Overview:

The Saudi Arabia television market size reached USD 3.57 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.16 Billion by ​2033​, exhibiting a growth rate (CAGR) of 7.20% during 2025-2033. The market is growing due to rising demand for smart TVs, driven by high internet penetration and 5G expansion. Government initiatives such as Vision 2030 and digital entertainment investments enhance local content and streaming services. Additionally, the popularity of esports and Arabic-language programming is reshaping viewer preferences. Increased disposable income and a young, tech-savvy population are further expanding the Saudi Arabia television market share.

Saudi Arabia Television Market Trends:

Rise of Smart TVs and Streaming Services in Saudi Arabia

The market is experiencing a significant shift toward smart TVs and digital streaming services. With increasing internet penetration and the widespread adoption of high-speed 5G networks, consumers are moving away from traditional cable TV in favor of on-demand streaming platforms. At the start of 2025, Saudi Arabia had 48.1 million mobile connections, amounting to 140% of its population, of which 99.2% used high-speed 3G/4G/5G networks, reflecting widespread access to unbroken video streaming. Penetration with the internet was 99%, and median mobile and fixed connection download speeds were 124.61 Mbps and 116.96 Mbps, respectively, improving consumption of digital content. With 34.1 million active social media accounts, the Saudi television sector is poised for hybrid growth in streaming and mobile-based platforms. Smart TV sales have accelerated, with brands introducing advanced models featuring 4K resolution, AI-powered voice assistants, and seamless app integration. The government’s Vision 2030 initiative, which promotes digital transformation, has further accelerated this trend by encouraging local content production and partnerships with global streaming providers. Additionally, the growing youth population, which prefers personalized and flexible viewing experiences, is driving demand for smart TVs and subscription-based services. As a result, manufacturers and streaming platforms are investing heavily in localized content and Arabic-language interfaces to cater to Saudi consumers, making smart TVs a dominant force in the market.

Growth of Local Content and Esports Broadcasting

The rising demand for locally produced content and esports broadcasting is also propelling the Saudi Arabia television market growth. The Saudi government has been actively supporting the entertainment sector through initiatives, including the General Entertainment Authority (GEA) and investments in gaming and media production. This has led to an increase in Arabic dramas, reality shows, and live sports events tailored to regional preferences. Additionally, esports have gained immense popularity, with major tournaments such as Gamers8 and partnerships with global gaming giants such as ESL and Tencent. Saudi Arabia ranks second globally in average per-day video game playtime, with over half of its population engaged in gaming, which is in line with the Kingdom's vision of having a USD 13 billion esports GDP, as per latest industry reports. The Riyadh-hosted Esports World Cup has a prize pool of USD 60 million, with Saudi teams featured prominently, including Team Falcons, which took home USD 200,000 in Call of Duty: Warzone. This growth in gaming and streaming material, especially in Arabic, points to growing crossover opportunities for the Saudi TV industry in the field of esports broadcasting. Broadcasters are capitalizing on this trend by dedicating more airtime to gaming competitions and launching dedicated esports channels. The integration of interactive features, such as live chats and real-time polls, is also enhancing viewer engagement. As Saudi Arabia positions itself as a regional entertainment hub, the demand for localized and interactive content is expected to grow, reshaping the television industry’s programming strategies and advertising models.

Saudi Arabia Television Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on technology, screen size, features, and end user.

Technology Insights:

• LED/LCD TV
• OLED TV
• QLED TV
• Smart TV

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LED/LCD TV, OLED TV, QLED TV, and smart TV.

Screen Size Insights:

• Small Screen (Below 32 inches)
• Medium Screen (32 to 50 inches)
• Large Screen (Above 50 inches)

A detailed breakup and analysis of the market based on the screen size have also been provided in the report. This includes small screen (below 32 inches), medium screen (32 to 50 inches), and large screen (above 50 inches).

Features Insights:

• High-Resolution Displays
  • 4K
  • 8K
• HDR (High Dynamic Range)
• Audio Enhancement
  • Dolby Atmos
  • DTS X
• Connectivity Options
  • Bluetooth
  • Wi-Fi
  • HDMI
• Voice Control and AI Integration

The report has provided a detailed breakup and analysis of the market based on the features. This includes high-resolution displays (4K and 8K), HDR (high dynamic range), audio enhancement (Dolby Atmos and DTS X), connectivity options (Bluetooth, Wi-Fi, and HDMI), and voice control and AI integration.

End User Insights:

• Entertainment Enthusiasts
• Budget-Conscious Consumers
• Tech Enthusiasts
• Gamers

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes entertainment enthusiasts, budget-conscious consumers, tech enthusiasts, and gamers.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Television Market News:

• March 24, 2025: ArabyAds fortified its strategic partnership with VIDAA and Hisense to exclusively enable Connected TV advertising on Smart TVs in Saudi Arabia and the UAE, reaching millions of homes. With CTV adoption projected to exceed 50 million homes in the MENA region by 2025, this partnership offers effective, data-driven ads on high-end screens. This project enhances the TV ecosystem in Saudi Arabia by combining large-screen entertainment with accurately targeted digital marketing.

Saudi Arabia Television Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia television market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia television market on the basis of technology?
• What is the breakup of the Saudi Arabia television market on the basis of screen size?
• What is the breakup of the Saudi Arabia television market on the basis of features?
• What is the breakup of the Saudi Arabia television market on the basis of end user?
• What is the breakup of the Saudi Arabia television market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia television market? 
• What are the key driving factors and challenges in the Saudi Arabia television market?
• What is the structure of the Saudi Arabia television market and who are the key players?
• What is the degree of competition in the Saudi Arabia television market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia television market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia television market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia television industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.