Saudi Arabia Toys and Games Market

Saudi Arabia Toys and Games Market Overview:

The Saudi Arabia toys and games market size reached USD 1,101.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,618.9 Million by 2033, exhibiting a growth rate (CAGR) of 4.37% during 2025-2033. The market is driven by rising disposable incomes, young population, urbanization, and increasing demand for educational and interactive toys. Cultural shifts, digital influence, and growing interest in licensed merchandise also contribute to evolving consumer preferences and sustained market growth.

Saudi Arabia Toys and Games Market Trends:

Growing Youth Population and Parental Focus on Development

Saudi Arabia has a large population of children and young families, which naturally fuels the demand for toys and games. Parents are increasingly focused on supporting their children’s development through play, opting for educational and skill-enhancing toys. More people choose to buy products that activate creativity alongside problem-solving potential and support social connections. Consumer interest has increased in finding toys that combine educational purposes with entertaining characteristics because of the rising awareness of developmental advantages. This shift supports the demand for age-specific, learning-focused products across categories like STEM toys, puzzles, and role-play sets, which is fueling the Saudi Arabia toys and games market share. The focus on early learning and child well-being continues to drive consistent demand within this market.

Rising Disposable Income and Premium Toy Demand

Higher disposable incomes in Saudi Arabia have shifted consumer behavior toward purchasing more premium and branded toys. Parents are increasingly willing to invest in higher-quality products that are durable, innovative, and offer unique experiences. International brands are gaining popularity, especially those associated with entertainment franchises, characters, or advanced technology. This growing purchasing power also drives demand for collectibles, electronic toys, and themed merchandise, thereby creating a positive impact on the Saudi Arabia toys and games market outlook. As lifestyles change and brand awareness spreads, consumers are seeking more personalized and value-added products. These changing preferences are shaping the market and pushing both local and global companies to offer more creative and high-end toy options.

Expansion of E-Commerce and Digital Platforms

The rapid expansion of e-commerce platforms has transformed how toys and games are marketed and sold in Saudi Arabia. Online retailers offer convenience, wide product selection, and access to international brands, especially for families in non-urban areas. Digital marketing through social media platforms and influencers plays a key role in shaping trends, especially among younger parents. This online presence makes it easier to discover, compare, and purchase toys with just a few clicks. Seasonal promotions, personalized ads, and customer reviews also influence buying decisions. E-commerce has broadened consumer reach and made toy shopping more dynamic, personalized, and responsive to consumer trends, which further drives the Saudi Arabia toys and games market growth.

Saudi Arabia Toys and Games Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Plush Toys
• Infant/Preschool Toys
• Activity Toys
• Dolls
• Games and Puzzles
• Ride-Ons
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes plush toys, infant/preschool toys, activity toys, dolls, games and puzzles, ride-ons, and others.

Distribution Channel Insights:

• Specialty Stores
• Supermarkets and Hypermarkets
• Departmental Stores
• Online Stores
• General Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty stores, supermarkets and hypermarkets, departmental stores, online stores, and general stores.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Toys and Games Market News:

• In October 2024, Mattel announced two important alliances with Formula 1 (F1) and Saudi Entertainment Ventures (SEVEN) in preparation for the huge growth of its Hot Wheels brand. These partnerships will continue the brand's transformation from a well-liked toy line into a completely immersive entertainment experience by introducing new Hot Wheels-branded toys, experiences, and go-kart courses to international markets and family entertainment venues throughout Saudi Arabia. 

Saudi Arabia Toys and Games Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia toys and games market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia toys and games market on the basis of product type?
• What is the breakup of the Saudi Arabia toys and games market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia toys and games market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia toys and games market? 
• What are the key driving factors and challenges in the Saudi Arabia toys and games market?
• What is the structure of the Saudi Arabia toys and games market and who are the key players?
• What is the degree of competition in the Saudi Arabia toys and games market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia toys and games market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia toys and games market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia toys and games industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.