The latest report by IMARC Group, entitled “Saudi Arabia Weight Loss Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the Saudi Arabia Weight Loss market reached a value of US$ 1,030 Million in 2018. According to the Saudi Food and Nutrition Association, around 68% of the population in Saudi Arabia is currently obese or overweight. This can be attributed to the desert climate characterized by extreme heat during the day, owing to which Saudis prefer to stay indoors and participate less in physical activities like cycling, walking and running. As a result of the increasing obesity rates, the weight loss industry has gained traction in the region. It has also been supported by improvements in healthcare infrastructure along with growing awareness among people regarding health and fitness.
Market Trends:
As a result of the rising cases of non-communicable diseases associated with unhealthy weight gain, such as diabetes, hypertension and obesity, the Ministry of Health has issued Dietary Guidelines for Saudis. These guidelines aim at promoting citizens' awareness of what to eat, in terms of both the quality and quantity of food, as well as their daily proportions and requirements of nutrients. Along with this, the Saudi Health Insurance Council allotted a budget of around SAR 500 Million in 2018, which covers weight loss surgeries such as gastric bypass, liposuction and biliopancreatic diversion under the citizens’ standard insurance policy. On account of these factors, the market value is projected to reach US$ 1,598 Million by 2024, expanding at a CAGR of 7.6% during 2019-2024.
Market Segmentation:
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