Saudi Arabia Weight Management Market

Saudi Arabia Weight Management Market Overview:

The Saudi Arabia weight management market size reached USD 5.07 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.41 Billion by 2033, exhibiting a growth rate (CAGR) of 5.20% during 2025-2033. Rising obesity rates, growing health awareness, government-led wellness initiatives, and the adoption of digital health technologies such as fitness apps and teleconsultations are collectively driving the Saudi Arabia weight management market by propelling demand for personalized, accessible, and sustainable weight loss solutions across a diverse and extensively health-conscious population.

Saudi Arabia Weight Management Market Trends:

Government-Led Public Health Interventions and Regulatory Measures

The increasing levels of obesity across the country have emerged as a serious health issue. Under the government's Vision 2030 program, the government has invested heavily in public health initiatives and policies that seek to curb obesity and encourage improved lifestyles. One of the most effective measures has been the imposition of the excise tax on sweetened beverages, intended to discourage overconsumption of sugar-sweetened drinks, a leading cause of obesity. The policy has increased the cost of sugary beverages, which has prompted consumers to turn to healthier options. Aside from this, the government has introduced food labeling laws mandating transparent labeling of the nutritional value of processed foods. This openness enables consumers to make better decisions regarding what they eat, in the effort to lower the incidence of obesity-related diseases like diabetes, high blood pressure, and cardiovascular diseases. Awareness campaigns targeting the risks of consuming unhealthy foods and inactive lifestyles have also been initiated by the Ministry of Health. These campaigns go hand in hand with school, workplace, and public area educational programs.

Technological Integration in Weight Management Solutions

The growing utilization of mobile apps, fitness trackers, and online fitness platforms has transformed the way people control their weight. These technologies provide users with the capacity to monitor their physical activity, track their calorie consumption, and access customized workout routines based on their individual needs. MyFitnessPal, Fitbit, and Apple Health are among the apps that have become priceless for weight-watchers, allowing them to track and monitor goals with real-time data and progress reports. Additionally, wearable devices like fitness trackers, smartwatches, and heart rate monitors have given users useful health information, making it simpler to remain on course with fitness regimens. These gadgets capture information on physical activity, sleep, and caloric expenditure, offering knowledge that leads users to make more informed choices concerning health. The application of artificial intelligence (AI) in fitness applications has also improved the tailoring of weight management interventions, providing recommendations for eating, exercise, and lifestyle changes based on individual needs.

Saudi Arabia Weight Management Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on diet, service, and equipment.

Diet Insights:

• Functional Beverages
• Functional Food 
• Dietary Supplements 

The report has provided a detailed breakup and analysis of the market based on the diet. This includes functional beverages, functional food, and dietary supplements.

Service Insights:

• Health Clubs 
• Consultation Services 
• Online Weight Loss Services 

A detailed breakup and analysis of the market based on the service have also been provided in the report. This includes health clubs, consultation services, online weight loss services.

Equipment Insights:

• Fitness Equipment 
  • Cardiovascular Training Equipment 
  • Strength Training Equipment 
  • Others 
• Surgical Equipment 
  • Minimally Invasive/Bariatric Equipment
  • Non-Invasive Surgical Equipment

The report has provided a detailed breakup and analysis of the market based on the equipment. This includes fitness equipment (cardiovascular training equipment, strength training equipment, and others) and surgical equipment (minimally invasive/bariatric equipment and non-invasive surgical equipment).

Regional Insights:

• Northern and Central Region
• Western Region 
• Eastern Region 
• Southern Region 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Weight Management Market News:

• April 2025: ​Kilow, a Saudi digital health startup, launched a personalized, science-backed weight management app tailored for Saudi users. It combines lifestyle coaching, health tracking, and access to GLP-1 medications like Ozempic and Wegovy. The app emphasizes culturally relevant habits, such as moderating rice intake, and plans to integrate AI-powered meal tracking and biometric-based coaching for sustainable weight loss.
• April 2025: Novo Nordisk signed a Memorandum of Understanding with Saudi biopharmaceutical firm Lifera to localize the production of semaglutide-based GLP-1 treatments, including the weight-loss drug Wegovy, in Saudi Arabia. This initiative aims to enhance access to obesity therapies, strengthen local pharmaceutical manufacturing, and support the nation's Vision 2030 health objectives.
• February 2023: ​OptiBiotix launched its GoFigure weight management product line in Saudi Arabia, partnering with Nahdi Medical Co. This move directly addresses the nation’s escalating obesity crisis. The GoFigure range features SlimBiome, a prebiotic blend that promotes satiety and reduces cravings.

Saudi Arabia Weight Management Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia weight management market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia weight management market on the basis of diet?
• What is the breakup of the Saudi Arabia weight management market on the basis of service?
• What is the breakup of the Saudi Arabia weight management market on the basis of equipment?
• What is the breakup of the Saudi Arabia weight management market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia weight management market? 
• What are the key driving factors and challenges in the Saudi Arabia weight management market?
• What is the structure of the Saudi Arabia weight management market and who are the key players?
• What is the degree of competition in the Saudi Arabia weight management market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia weight management market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia weight management market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia weight management industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.