Saudi Arabia Wellness Tourism Market

Saudi Arabia Wellness Tourism Market Overview:

The Saudi Arabia wellness tourism market size reached USD 9.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The market is driven by Vision 2030's focus on sustainable development and economic diversification. The market is largely spurred by Vision 2030's emphasis on sustainable development and economic diversification. Saudi Arabia's unique natural setting, from deserts to beaches, provides varied wellness experiences. Strategic projects, including AMAALA and The Red Sea, are boosting Saudi Arabia's status as a top destination for international wellness tourism. Additionally, the Kingdom's sophisticated healthcare infrastructure and abundant cultural heritage add to its appeal, propelling the Saudi Arabia wellness tourism market share.

Saudi Arabia Wellness Tourism Market Trends:

Vision 2030 and Tourism Investment

Saudi Arabia’s Vision 2030 program positions wellness tourism as a central pillar of its broader strategy to diversify the economy away from oil. Under the initiative, the government is channeling significant investments into tourism infrastructure, wellness resorts, spa retreats, and medical wellness facilities. Moreover, the Saudi Tourism Authority and the Ministry of Investment are offering incentives to global hospitality players to develop integrated wellness experiences across key destinations. Projects, such as the Red Sea Global and Amaala, are explicitly designed to combine luxury tourism with wellness elements, from state-of-the-art spas to mindfulness retreats. Besides this, the establishment of new airports, improved visa policies, and high-profile promotional campaigns targeting wellness travelers further underline the critical role that Vision 2030 plays in shaping the market’s trajectory, which is driving the Saudi Arabia wellness tourism market growth.

Rising Health Consciousness among Domestic and International Tourists

The increasing focus on health and wellbeing among both domestic and international travelers is fueling the market growth. The pandemic accelerated global trends toward prioritizing mental health, fitness, and preventive healthcare, and Saudi Arabia’s population reflects these shifting preferences. Local consumers are showing greater willingness to engage in wellness activities such as yoga retreats, spa therapies, detox programs, and nature-centric experiences. Simultaneously, international visitors are attracted to the unique blend of luxury wellness offerings and cultural authenticity that Saudi Arabia is beginning to offer. Apart from this, the growing popularity of preventative healthcare practices, combined with rising awareness of holistic living, is creating steady demand for specialized wellness packages, further facilitating the market growth. Resort operators and tourism developers are responding by expanding services beyond traditional hospitality, integrating tailored wellness journeys that cater to personal health goals, stress relief, and lifestyle enhancement.

Increasing Government Support through Regulatory and Financial Incentives

Saudi Arabia’s government has launched several measures to stimulate wellness tourism growth, providing regulatory frameworks and financial incentives that ease market entry and encourage sector expansion. These include streamlined licensing procedures for wellness facilities, land grants, tax benefits, and public-private partnership models for wellness resort developments. Authorities are also working closely with global certification bodies to ensure that local offerings meet international wellness and hospitality standards. Financial institutions, backed by government support, are offering favorable financing terms to domestic entrepreneurs investing in wellness ventures. In line with this, training programs and professional development initiatives are being introduced to strengthen the skills base necessary to sustain high-quality wellness services, which is propelling the market growth. For instance, in September 2024, Saudi Arabia announced the cancellation of fees for issuing commercial activity licenses for hotels, hotel apartments, and residential resorts, as part of the Tourism Investment Enabler Program. This initiative aims to attract more investment into the tourism sector and enhance its contribution to the national GDP, aligning with the Kingdom's Vision 2030 goals.

Key Growth Drivers of Saudi Arabia Wellness Tourism Market:

Growing demand for personalized luxury wellness packages

Rising demand for personalized luxury wellness packages is fueling the growth of the market in Saudi Arabia, as travelers are seeking tailored health, relaxation, and rejuvenation experiences. High-income domestic and international tourists prefer customized spa therapies, nutrition programs, fitness routines, and holistic healing methods that cater to individual health goals. Luxury resorts and wellness retreats in the Kingdom are designing premium offerings that integrate traditional practices with modern therapies, often supported by world-class hospitality. This personalized approach is enhancing customer satisfaction, driving repeat visits, and attracting wellness-conscious tourists. Vision 2030’s emphasis on diversifying tourism is also encouraging the development of high-end wellness facilities. The growing culture of exclusivity and bespoke experiences is offering a favorable market outlook.

Rising influence of social media wellness trends

The growing influence of social media wellness trends is positively influencing the market in Saudi Arabia. Digital platforms showcase luxury spa resorts, yoga retreats, detox programs, and natural healing destinations, making wellness-focused travel aspirational. Influencers and digital campaigns highlight Saudi Arabia’s emerging wellness destinations, creating global awareness and attracting younger, health-conscious tourists. Travelers are motivated by the desire to share their own wellness experiences online, catalyzing the demand for photogenic, immersive, and unique wellness offerings. Resorts and hotels are capitalizing on these trends by designing social media-worthy experiences and collaborating with influencers. This digital-driven exposure is significantly boosting tourist inflows and strengthening Saudi Arabia’s position in the global wellness tourism landscape.

Growing focus on eco-friendly and sustainable tourism experiences

Rising focus on eco-friendly and sustainable tourism experiences is propelling the market growth, as travelers increasingly value environmental responsibility alongside personal well-being. Eco-resorts, desert retreats, and coastal wellness centers are integrating renewable energy, water conservation, organic farming, and nature-based therapies into their offerings. Tourists are drawn to experiences that combine relaxation with eco-conscious living, such as yoga in natural landscapes, farm-to-table nutrition, and sustainable spa treatments. Vision 2030 is promoting green tourism projects, aligning with increasing demand for responsible travel. Wellness operators are adopting eco-certifications and highlighting their sustainability practices to attract environmentally aware tourists. By merging luxury wellness with sustainability, Saudi Arabia appeals to international visitors seeking harmony between health, nature, and environmental stewardship, strengthening its wellness tourism sector.

Saudi Arabia Wellness Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on travelers type, service type, and location.

Travelers Type Insights:

• Primary
• Secondary

The report has provided a detailed breakup and analysis of the market based on the travelers type. This includes primary and secondary.

Service Type Insights:

• Transport
• Lodging
• Food and Beverage
• Shopping
• Activities and Excursion
• Others

A detailed breakup and analysis of the market based on the service type have also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others.

Location Insights:

• Domestic
• International

The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Wellness Tourism Market News:

• July 2025: Dragonpass, a prominent leader in luxury travel services, formed an alliance with Boddy, a travel-tech startup focused on wellness experiences. This partnership sought to offer travelers easy access to comprehensive gyms, personal trainers, and group fitness sessions at over 150 fitness clubs situated in Saudi Arabia, the UAE, Qatar, and Bahrain.
• June 2025: The Miraval brand unveiled ‘The Red Sea Residences’, an opulent collection of luxury villas focused on holistic well-being and wellness in Saudi Arabia. The initiative sought to protect and improve the natural setting while providing a top-tier luxury destination for global tourists. Residents would gain easy access to their private property through the Red Sea International, a specialized international airport located in northwestern Saudi Arabia.
• May 2025: IHG Hotels & Resorts was set to launch EVEN Hotel in Dammam, Saudi Arabia. The innovative hotel would establish a new benchmark for wellness-centered hospitality in the area, featuring in-room exercise areas, nutritious dining options, and cutting-edge leisure amenities. Located in the center of the King Abdullah Civic Center, this key development enhanced Dammam’s growing status as a center for business and lifestyle tourism, while boosting the Eastern Province’s visibility on the international travel landscape.

Saudi Arabia Wellness Tourism Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia wellness tourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia wellness tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia wellness tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.