Saudi Arabia Wellness Tourism Market

Saudi Arabia Wellness Tourism Market Overview:

The Saudi Arabia wellness tourism market size reached USD XX Million in 2024. Looking forward, IMARC Group expects the market to reach USD XX Million by 2033, exhibiting a growth rate (CAGR) of XX% during 2025-2033. The market is driven by Vision 2030's focus on sustainable development and economic diversification. The market is largely spurred by Vision 2030's emphasis on sustainable development and economic diversification. Saudi Arabia's unique natural setting, from deserts to beaches, provides varied wellness experiences. Strategic projects, including AMAALA and The Red Sea, are boosting Saudi Arabia's status as a top destination for international wellness tourism. Additionally, the Kingdom's sophisticated healthcare infrastructure and abundant cultural heritage add to its appeal, propelling the Saudi Arabia wellness tourism market share.

Saudi Arabia Wellness Tourism Market Trends:

Vision 2030 and Tourism Investment

Saudi Arabia’s Vision 2030 program positions wellness tourism as a central pillar of its broader strategy to diversify the economy away from oil. Under the initiative, the government is channeling significant investments into tourism infrastructure, wellness resorts, spa retreats, and medical wellness facilities. Moreover, the Saudi Tourism Authority and the Ministry of Investment are offering incentives to global hospitality players to develop integrated wellness experiences across key destinations. Projects, such as the Red Sea Global and Amaala, are explicitly designed to combine luxury tourism with wellness elements, from state-of-the-art spas to mindfulness retreats. Besides this, the establishment of new airports, improved visa policies, and high-profile promotional campaigns targeting wellness travelers further underline the critical role that Vision 2030 plays in shaping the market’s trajectory, which is driving the Saudi Arabia wellness tourism market growth.

Rising Health Consciousness among Domestic and International Tourists

The increasing focus on health and wellbeing among both domestic and international travelers is fueling the market growth. The pandemic accelerated global trends toward prioritizing mental health, fitness, and preventive healthcare, and Saudi Arabia’s population reflects these shifting preferences. Local consumers are showing greater willingness to engage in wellness activities such as yoga retreats, spa therapies, detox programs, and nature-centric experiences. Simultaneously, international visitors are attracted to the unique blend of luxury wellness offerings and cultural authenticity that Saudi Arabia is beginning to offer. Apart from this, the growing popularity of preventative healthcare practices, combined with rising awareness of holistic living, is creating steady demand for specialized wellness packages, further facilitating the market growth. Resort operators and tourism developers are responding by expanding services beyond traditional hospitality, integrating tailored wellness journeys that cater to personal health goals, stress relief, and lifestyle enhancement.

Increasing Government Support through Regulatory and Financial Incentives

Saudi Arabia’s government has launched several measures to stimulate wellness tourism growth, providing regulatory frameworks and financial incentives that ease market entry and encourage sector expansion. These include streamlined licensing procedures for wellness facilities, land grants, tax benefits, and public-private partnership models for wellness resort developments. Authorities are also working closely with global certification bodies to ensure that local offerings meet international wellness and hospitality standards. Financial institutions, backed by government support, are offering favorable financing terms to domestic entrepreneurs investing in wellness ventures. In line with this, training programs and professional development initiatives are being introduced to strengthen the skills base necessary to sustain high-quality wellness services, which is propelling the market growth. For instance, in September 2024, Saudi Arabia announced the cancellation of fees for issuing commercial activity licenses for hotels, hotel apartments, and residential resorts, as part of the Tourism Investment Enabler Program. This initiative aims to attract more investment into the tourism sector and enhance its contribution to the national GDP, aligning with the Kingdom's Vision 2030 goals .

Saudi Arabia Wellness Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on travelers type, service type, and location.

Travelers Type Insights:

• Primary
• Secondary

The report has provided a detailed breakup and analysis of the market based on the travelers type. This includes primary and secondary.

Service Type Insights:

• Transport
• Lodging
• Food and Beverage
• Shopping
• Activities and Excursion
• Others

A detailed breakup and analysis of the market based on the service type have also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others.

Location Insights:

• Domestic
• International

The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Wellness Tourism Market News:

• In 2025, the Tourism Development Fund (TDF) and MINOR Hotels have partnered to develop luxury mountain and wellness resorts across Saudi Arabia. Their collaboration focuses on building premium hospitality projects that support the country's growing wellness tourism sector, offering visitors immersive health, relaxation, and nature-based experiences as part of Saudi Arabia’s broader Vision 2030 tourism development goals.

Saudi Arabia Wellness Tourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia wellness tourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia wellness tourism market on the basis of travelers type?
• What is the breakup of the Saudi Arabia wellness tourism market on the basis of service type?
• What is the breakup of the Saudi Arabia wellness tourism market on the basis of location?
• What is the breakup of the Saudi Arabia wellness tourism market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia wellness tourism market? 
• What are the key driving factors and challenges in the Saudi Arabia wellness tourism?
• What is the structure of the Saudi Arabia wellness tourism market and who are the key players?
• What is the degree of competition in the Saudi Arabia wellness tourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia wellness tourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia wellness tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia wellness tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.