The global selfie stick market grew at a CAGR of around 20% during 2014-2019. A selfie stick refers to equipment used by individuals for positioning a smartphone or a digital camera beyond the normal reach of their arm. It is either connected to the device via a jack plug or tethered using Bluetooth controls. This connection enables users to take pictures or record videos by clicking on the button located on the handle of the selfie stick. These devices are portable, lightweight, cost-efficient and help capture creative wider shots and provide stability to minimize motion blur.
The market has experienced growth over the past few years on account of inflating disposable incomes, boosting sales of consumer electronics, such as smartphones and digital cameras, and the introduction of innovation in selfie sticks. For instance, Thinkmodo, Inc., a US-based marketing firm, launched a selfie stick, with a built-in fan and beauty lights for enhancing the quality of the image and giving it a studio effect. The market growth can also be accredited to the burgeoning travel and tourism sector. However, due to the sudden outbreak of the coronavirus disease (COVID19), governments of numerous countries have imposed complete lockdowns and restrictions on domestic and international travel. This has negatively influenced the growth of the travel and tourism sector, which in turn has impacted the demand for selfie sticks across the globe. The industry is nonetheless anticipated to experience revival once the global situation returns to normal. Looking forward, IMARC Group expects the global selfie stick market to continue its strong growth during the next five years.
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The report has also analysed the competitive landscape of the market with some of the key players being Anker, Fromm Works, Fotopro, KobraTech, Kootek, Momax, Mpow, Satechi, Thinkmodo Inc., Xiaomi, etc.
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