Social and Rural Research

Social research is crucial for gathering relevant and accurate information about the prevalent social scenario of a region. Social sciences have long formed an essential part of market research and have been vital for understanding consumer behavior. Some of the commonly analyzed aspects of social research include demographics such as age, income, education and employment level.


On the other hand, rural research relies on documenting the developments in rural society to study the market scope. Rural development is a comprehensive term which focuses on improving the quality of life in villages. It not only aims at economic growth but also targets education, health care as well as water supply and sanitation.


Rural India is the core of Indian society and represents the actual state of the country. Villages in India offer vast opportunities for the expansion of the rural market base. Indian Government has launched several initiatives like the Seventh Five-Year Plan which have led to a rise in literacy levels, disposable incomes and rural infrastructure.


We, at IMARC Group, strive to serve our clients by offering fact-based research about the current social dynamics in India. We specialize in providing comprehensive strategic analysis of the latest developments and market scenarios of rural areas. The detailed insights by our team of highly qualified research analysts help our clients in making well-informed investment decisions.

Some of the services offered by us include:

  • Baseline Study
  • Impact Assessment
  • Social Marketing
  • CSR Project Configuration
  • Monitoring and Evaluation
  • Market Sizing

Our Clients

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients the insights needed to make informed decisions. Read our testimonials and find out what our customers say about our work.
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

  • Analysts experienced in primary and secondary research processes with a sound domain understanding
  • Statisticians and modeling experts with unmatched expertise in quantitative research and data modeling
  • Strong domain expertise across multiple industry verticals
  • Host of subscribed databases and industry-specific sources
  • Previous forecasts provided by our analysts have been known to closely match current market trends

Client Base

  • We partner with clients from a wide range of industries
  • Existing clientele of 3000+ organizations across the private, public and social sectors
  • Client base extends across Asia, North America, South America, Europe, Australia and Africa
  • Highly satisfied clients, with over 65% of our new business generating from referrals
  • Our association with some of the world's top corporates and institutions is a testimony to the fact that your research work is in the right hands

Network of Experts

  • Strong network of experts across all major industries and geographies
  • Commercial and non-commercial relationships with some of the world’s top research institutes
  • Access to industry experts to validate and complement internal research findings, resulting in higher quality insights and shortened delivery timelines
  • Multilingual capabilities

Customized Solutions

  • Global coverage across various industry verticals
  • Combination of industry surveys, interviews with industry experts and advanced analytical techniques, supported by secondary research
  • 8000+ off-the-shelf industry reports
  • On-demand support from IMARC industry experts
  • Tracking high growth markets across the globe