India Set-Top Box Market to Grow at 1.87% during 2025-2033, Impelled by Rising Digitization of Television Network

March 11, 2025 | Technology & Media

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According to the latest report by IMARC Group, titled “India Set-Top Box Market Report by Type (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB), Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition)), End User (Residential, Commercial, and Others), Service Type (Pay TV, Free-to-Air), Distribution (Online Distribution, Offline Distribution), and Region 2025-2033," the India set-top box market size reached USD 2.8 Billion in 2024. A set-top box (STB) refers to a device that allows a digital signal to be received, decoded, and displayed on a television. Satellite, cable, internet protocol (IP), over-the-top (OTT) and digital terrestrial television (DTT) are some common product variants. It consists of an audio interface, flash, a front panel, power supply, radio frequency (RF) modulator, random access memory (RAM), decoder, and video interface. It also includes a web browser, MPEG decoder chip, and an operating system to support video conferencing, home networking, video-on-demand, and internet protocol (IP) telephony. As compared to conventional analog systems, STB provides enhanced picture and sound quality, premium channels, and access to on-demand content, including movies, shows, and events.

India Set-Top Box Market Trends:

The growing digitization of television networks and the rising utilization of Over the Top (OTT) media services are primarily driving the India STB market growth. An STB is widely used for seamless, high-quality video streaming and value-added services, such as channel pack subscriptions, HD channels, and interactive videos. In line with this, increasing advancements in digital broadcasting technologies and the rising demand for high definition (HD) channels and interactive videos are propelling the market growth. Apart from this, the integration of Bluetooth, the Internet of Things (IoT), artificial intelligence (AI), and virtual reality (VR) that assist in exploring and enhancing viewer experience are providing an impetus to the market growth. Additionally, the widespread product adoption as a popular entertainment medium, especially during the COVID-19 outbreak and the consequent implementation of mandatory lockdowns, is positively influencing the market growth. Other factors, including rising expenditure capacities of consumers, the proliferation of internet services, significant growth in the media and entertainment sectors, and the increasing adoption of high-quality and innovative home appliances, are anticipated to drive the market growth. Looking forward, the market value is projected to reach USD 3.4 Billion by 2033, expanding at a CAGR of 1.87% during 2025-2033.

Market Summary

On the basis of the type, the market has been classified into cable, satellite, digital Terrestrial Television (DTT), internet protocol (IP), and over-the-top (OTT) STBs.
Based on the resolution, the market has been divided into HD (high definition), SD (standard definition), and UHD (ultra-high definition).
On the basis of the end user, the market has been divided into residential, commercial, and others.
Based on the service type, the market has been bifurcated into pay TV and free-to-air.
On the basis of the distribution, the market has been segregated into online and offline distribution.
Based on the region, the market has been categorized into North, West and Central, South, and East India.
The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Type, Resolution, End User, Service Type, Distribution, Region
Region Covered	North India, West and Central India, South India, East India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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India Set-Top Box Market to Grow at 1.87% during 2025-2033, Impelled by Rising Digitization of Television Network

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