India Set-Top Box Market Report by Type (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB), Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition)), End User (Residential, Commercial, and Others), Service Type (Pay TV, Free-to-Air), Distribution (Online Distribution, Offline Distribution), and Region 2024-2032

India Set-Top Box Market Report by Type (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB), Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition)), End User (Residential, Commercial, and Others), Service Type (Pay TV, Free-to-Air), Distribution (Online Distribution, Offline Distribution), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2652
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Market Overview:

The India set-top box market size reached US$ 2.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.3 Billion by 2032, exhibiting a growth rate (CAGR) of 2% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 2.8 Billion
Market Forecast in 2032
US$ 3.3 Billion
Market Growth Rate (2024-2032) 2%


A set-top box (STB) is a device attached to a television (TV) to support digital broadcasting. It receives signals via a cable or telephone connection and converts them into visuals. It includes a RAM, web browser, MPEG decoder chip and an operating system, and supports video conferencing, home networking, video-on-demand and internet protocol (IP) telephony. Consequently, it is utilized in cable, satellite and over-the-air (OTA) television systems in India.

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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The increasing digitization of cable TV networks, along with advancements in digital broadcasting technologies, represents one of the key factors bolstering the market growth in India. Apart from this, rapid urbanization, inflating disposable incomes and improving living standards of individuals are increasing the adoption of direct-to-home (DTH) services and smart TVs, which, in turn, is stimulating the market growth. Furthermore, the growing popularity of on-demand entertainment services, including movies, music, videos and games, along with the rising utilization of Over the Top (OTT) media services, is another factor contributing to the market growth. Moreover, the leading players are offering product variants with varying storage options that allow access to online video streaming platforms and social media. Besides this, the escalating demand for media and entertainment services due to the outbreak of the coronavirus disease (COVID-19) and the consequently increasing time spent indoors is positively influencing the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India set-top box market report, along with forecasts at the country level from 2024-2032. Our report has categorized the market based on type, resolution, end user, service type, and distribution.

Breakup by Type:

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB
     

Breakup by Resolution:

  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)
     

 Breakup by End User:

  • Residential
  • Commercial
  • Others
     

Breakup by Service Type:

  • Pay TV
  • Free-to-Air
     

Breakup by Distribution:

  • Online Distribution
  • Offline Distribution
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, Resolution, End User, Service Type, Distribution, Region
Regions Covered  North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The India set-top box market was valued at US$ 2.8 Billion in 2023.

We expect the India set-top box market to exhibit a CAGR of 2% during 2024-2032.

The continuous development of advanced set-top box variants that can perform several complex functions, including video conferencing, home networking, video-on-demand, and Internet Protocol (IP) telephony, is primarily driving the India set-top box market.

The sudden outbreak of the COVID-19 pandemic to the rising demand for set-top box as a means of indoor entertainment, during the lockdown scenario across the nation.

Based on the type, the India set-top box market can be segmented into cable STB, satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, and Over-The-Top (OTT) STB. Currently, satellite STB holds the majority of the total market share.

Based on the resolution, the India set-top box market has been divided into HD (High Definition), SD (Standard Definition), and UHD (Ultra-High Definition). Among these, HD (High Definition) currently exhibits a clear dominance in the market.

Based on the end user, the India set-top box market can be categorized into residential, commercial, and others. Currently, residential accounts for the majority of the total market share.

Based on the service type, the India set-top box market has been segregated into pay TV and free-to-air, where pay TV currently exhibits a clear dominance in the market.

Based on the distribution, the India set-top box market can be bifurcated into online distribution and offline distribution. Currently, offline distribution holds the largest market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India.

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India Set-Top Box Market Report by Type (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB), Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition)), End User (Residential, Commercial, and Others), Service Type (Pay TV, Free-to-Air), Distribution (Online Distribution, Offline Distribution), and Region 2024-2032
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