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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

India Set-Top Box Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The India set-top box market is currently witnessing steady growth. A set-top box (STB) is a device attached to a television (TV) to support digital broadcasting. It receives signals via a cable or telephone connection and converts them into visuals. It includes a RAM, web browser, MPEG decoder chip and an operating system, and supports video conferencing, home networking, video-on-demand and internet protocol (IP) telephony. Consequently, it is utilized in cable, satellite and over-the-air (OTA) television systems in India.

The increasing digitization of cable TV networks, along with advancements in digital broadcasting technologies, represents one of the key factors bolstering the market growth in India. Apart from this, rapid urbanization, inflating disposable incomes and improving living standards of individuals are increasing the adoption of direct-to-home (DTH) services and smart TVs, which, in turn, is stimulating the market growth. Furthermore, the growing popularity of on-demand entertainment services, including movies, music, videos and games, along with the rising utilization of Over the Top (OTT) media services, is another factor contributing to the market growth. Moreover, the leading players are offering product variants with varying storage options that allow access to online video streaming platforms and social media. Besides this, the escalating demand for media and entertainment services due to the outbreak of the coronavirus disease (COVID-19) and the consequently increasing time spent indoors is positively influencing the market growth. Looking forward, IMARC Group expects the market to exhibit stable growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India set-top box market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type, resolution, end user, service type and distribution.

Breakup by Type:

  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB
     

Breakup by Resolution:

  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)
     

 Breakup by End User:

  • Residential
  • Commercial
  • Others
     

Breakup by Service Type:

  • Pay TV
  • Free-to-Air
     

Breakup by Distribution:

  • Online Distribution
  • Offline Distribution
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

  • How has the India set-top box market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India set-top box market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the resolution?
  • What is the breakup of the market based on the end user?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the distribution?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India set-top box market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Set-Top Box Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Cable STB
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Satellite STB
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Digital Terrestrial Television (DTT) STB
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Internet Protocol (IP) STB
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Over-The-Top (OTT) STB
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Resolution
    7.1    HD (High Definition)
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    SD (Standard Definition)
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    UHD (Ultra-High Definition)
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by End-User
    8.1    Residential
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Commercial
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Service Type
    9.1    Pay TV
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Free-to-Air
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Distribution
    10.1    Online Distribution
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Offline Distribution
        10.2.1 Market Trends
        10.2.2 Market Forecast
11    Market Breakup by Region
    11.1    North India
        11.1.1 Market Trends
        11.1.2 Market Breakup by State
        11.1.3 Market Forecast
    11.2    West and Central India
        11.2.1 Market Trends
        11.2.2 Market Breakup by State
        11.2.3 Market Forecast
    11.3     South India
        11.3.1 Market Trends
        11.3.2 Market Breakup by State
        11.3.3 Market Forecast
    11.4    East India 
        11.4.1 Market Trends
        11.4.2 Market Breakup by State
        11.4.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Policy and Regulatory Landscape
17    Competitive Landscape

    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players

List of Figures

Figure 1: India: Set-Top Box Market: Major Drivers and Challenges
Figure 2: India: Set-Top Box Market: Sales Value (in Million US$), 2014-2019
Figure 3: India: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: India: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 5: India: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 6: India: Set-Top Box Market: Breakup by End User (in %), 2019
Figure 7: India: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 8: India: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 9: India: Set-Top Box Market: Breakup by Region (in %), 2019
Figure 10: India: Set-Top Box (Cable STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: India: Set-Top Box (Cable STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: India: Set-Top Box (Satellite STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: India: Set-Top Box (Satellite STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: India: Set-Top Box (Digital Terrestrial Television STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: India: Set-Top Box (Digital Terrestrial Television STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: India: Set-Top Box (Internet Protocol STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: India: Set-Top Box (Internet Protocol STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: India: Set-Top Box (Over-The-Top STB) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: India: Set-Top Box (Over-The-Top STB) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: India: Set-Top Box (HD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: India: Set-Top Box (HD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: India: Set-Top Box (SD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: India: Set-Top Box (SD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: India: Set-Top Box (UHD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: India: Set-Top Box (UHD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: India: Set-Top Box (Residential) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: India: Set-Top Box (Residential) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: India: Set-Top Box (Commercial) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: India: Set-Top Box (Commercial) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: India: Set-Top Box (Other End Users) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: India: Set-Top Box (Other End Users) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: India: Set-Top Box (Pay TV) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: India: Set-Top Box (Pay TV) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: India: Set-Top Box (Free-to-Air) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: India: Set-Top Box (Free-to-Air) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: India: Set-Top Box (Online Distribution) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: India: Set-Top Box (Online Distribution) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: India: Set-Top Box (Offline Distribution) Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: India: Set-Top Box (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: North India: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: North India: Set-Top Box Market: Breakup by State (in %), 2019
Figure 42: North India: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: West and Central India: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: West and Central India: Set-Top Box Market: Breakup by State (in %), 2019
Figure 45: West and Central India: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 46: South India: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 47: South India: Set-Top Box Market: Breakup by State (in %), 2019
Figure 48: South India: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: East India: Set-Top Box Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: East India: Set-Top Box Market: Breakup by State (in %), 2019
Figure 51: East India: Set-Top Box Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 52: India: Set-Top Box Industry: SWOT Analysis
Figure 53: India: Set-Top Box Industry: Value Chain Analysis
Figure 54: India: Set-Top Box Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Set-Top Box Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Set-Top Box Market Forecast: Breakup by Type (in Million US$), 2020-2025
Table 3: India: Set-Top Box Market Forecast: Breakup by Resolution (in Million US$), 2020-2025
Table 4: India: Set-Top Box Market Forecast: Breakup by End User (in Million US$), 2020-2025
Table 5: India: Set-Top Box Market Forecast: Breakup by Service Type (in Million US$), 2020-2025
Table 6: India: Set-Top Box Market Forecast: Breakup by Distribution (in Million US$), 2020-2025
Table 7: India: Set-Top Box Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 8: India: Set-Top Box Market Structure
Table 9: India: Set-Top Box Market: Key Players

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