Singapore Leisure Travel Market Size, Share, Forecast 2033

Singapore Leisure Travel Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Expenditure Type, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A42073

Singapore Leisure Travel Market Overview:

The Singapore leisure travel market size reached USD 4,030.81 Million in 2024. Looking forward, the market is projected to reach USD 7,286.74 Million by 2033, exhibiting a growth rate (CAGR) of 6.80% during 2025-2033. The market is driven by Singapore’s strategic positioning, world-class attractions, and government-backed urban tourism development. Experiential tourism, culinary heritage, and digital integration enhance traveler engagement, while wellness and lifestyle tourism expand market scope. Regional connectivity with ASEAN, China, and India further boosts visitor flows, further augmenting the Singapore leisure travel market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 4,030.81 Million
Market Forecast in 2033	USD 7,286.74 Million
Market Growth Rate 2025-2033	6.80%

Singapore Leisure Travel Market Trends:

Strategic Positioning and Urban Tourism Appeal

Singapore leverages its role as a global transit hub and financial center to anchor a dynamic leisure travel sector. Its modern infrastructure, world-class airport, and efficient transport system position the city-state as both a stopover destination and a standalone urban tourism hub. Attractions such as Marina Bay Sands, Gardens by the Bay, and Sentosa Island continue to anchor inbound itineraries, while cultural precincts like Chinatown, Little India, and Kampong Glam showcase heritage diversity. The city also fosters leisure through entertainment events, from Formula 1 night races to international art fairs, which draw high-spending visitors. Retail tourism remains vital, supported by luxury malls and tax-free shopping policies. Singapore welcomed 16.5 million international visitors in 2024, a remarkable 21.5% increase over 2023, reaching about 86.4% of pre-pandemic levels (2019). Additionally, the government actively develops urban landscapes with integrated resorts and new leisure zones, ensuring novelty for repeat visitors, which in turn is contributing to the Singapore leisure travel market growth. By maintaining a balance between iconic landmarks and authentic local culture, Singapore secures a competitive advantage in attracting both first-time and returning travelers.

Experiential Tourism and Digital Integration

Shifting consumer preferences increasingly favor experiences over traditional sightseeing, driving demand for thematic and interactive activities in Singapore. Culinary tourism thrives on the city’s Michelin-starred restaurants and vibrant hawker culture, now recognized by UNESCO. Wellness and lifestyle tourism also grow, with visitors engaging in spa retreats, fitness-oriented holidays, and eco-immersive experiences in places like Pulau Ubin and Southern Ridges. Singapore’s Smart Nation strategy accelerates the digitalization of leisure services, with AI-enabled chatbots, app-based itineraries, and cashless transactions enhancing visitor journeys. Hotels and attractions integrate virtual and augmented reality to enrich storytelling and visitor engagement, while platforms encourage real-time personalization of tours and packages. Tourism receipts (visitor spending) reached a record S$22.4 Billion (around USD 16.4 Billion) from January to September 2024, with a projected full-year tourism revenue possibly surpassing the 2019 high of S$27.7 Billion. Social media plays a central role in positioning Singapore as a trend-driven destination, amplifying its brand appeal among millennials and Gen Z travelers. By merging advanced digital integration with experiential richness, Singapore maintains strong momentum in capturing evolving leisure demand.

Singapore Leisure Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type, and sales channel.

Traveler Type Insights:

Solo
Group

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.

Age Group Insights:

Baby Boomers
Generation X
Millennial
Generation Z

The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, millennial, and generation Z.

Expenditure Type Insights:

Lodging
Transportation
Food and Beverages
Events and Entertainment
Others

The report has provided a detailed breakup and analysis of the market based on the expenditure type. This includes lodging, transportation, food and beverages, events and entertainment, and others.

Sales Channel Insights:

Conventional Channel
Online Channel

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes conventional channel and online channel.

Regional Insights:

North-East
Central
West
East
North

The report has also provided a comprehensive analysis of all major regional markets. This includes North-East, Central, West, East, and North.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Singapore Leisure Travel Market News:

In July 2025, the Singapore Tourism Board (STB) signed its first memorandum of understanding with Indian carrier IndiGo to boost tourism flows between India and Singapore. The agreement comes as Indian arrivals to Singapore exceeded 500,000 in the first half of 2025, supported by more than 270 weekly flights linking Changi Airport to 15 Indian cities. IndiGo will also introduce its new business class service, IndiGoStretch, on Singapore routes from Delhi and Mumbai starting August 9, 2025, aligning with rising demand in the leisure travel market.

Singapore Leisure Travel Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Traveler Type Age Group Expenditure Type Sales Channel Region
Traveler Types Covered	Solo, Group
Age Groups Covered	Baby Boomers, Generation X, Millennial, Generation Z
Expenditure Types Covered	Lodging, Transportation, Food and Beverages, Events and Entertainment, Others
Sales Channels Covered	Conventional Channel, Online Channel
Regions Covered	North-East, Central, West, East, North
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Singapore leisure travel market performed so far and how will it perform in the coming years?
What is the breakup of the Singapore leisure travel market on the basis of traveler type?
What is the breakup of the Singapore leisure travel market on the basis of age group?
What is the breakup of the Singapore leisure travel market on the basis of expenditure type?
What is the breakup of the Singapore leisure travel market on the basis of sales channel?
What is the breakup of the Singapore leisure travel market on the basis of region?
What are the various stages in the value chain of the Singapore leisure travel market?
What are the key driving factors and challenges in the Singapore leisure travel market?
What is the structure of the Singapore leisure travel market and who are the key players?
What is the degree of competition in the Singapore leisure travel market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Singapore leisure travel market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Singapore leisure travel market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Singapore leisure travel industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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