According to the latest report by IMARC Group, titled “Europe Smoothies Market: Industry, Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the Europe smoothies market is anticipated to grow at a CAGR of 6.68 % during 2022-2027. Smoothies refer to a thick, creamy-textured beverage made by blending various vegetables, fruits and additional components, such as seeds, sweeteners, yogurt, ice cubes and nutritional and herbal supplements. They are rich in nutrients, vitamins, proteins, fibers, minerals, carbohydrates and healthy fats. They are a complete meal with numerous health benefits and are available in dairy and fruit-based variants. Some of the typical flavors include orange, mango, banana, mixed berry, tropical fruit, strawberry and papaya. They assist in improving digestion, boosting immunity levels, detoxifying the body, managing food cravings, fighting depression, and improving skin texture. Smoothies can be easily prepared and stored for immediate or later consumption.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Europe Smoothies Market Trends:
The rising health consciousness among the masses is one of the key factors driving the market growth in Europe. In line with this, consumers are increasingly shifting toward healthier beverages, such as smoothies that complete their daily nutritional requirements and improve malnutrition. This can further be attributed to the hectic working schedules and the evolving lifestyles and food habits of the population. Apart from this, the introduction of smoothies made of green leafy vegetables, such as kale, spinach and collard greens, which help boost the immune system, lessen undesirable cravings, and improve digestion, are providing an impetus to the market growth. Moreover, the launch of vegan and organic smoothies formulated using farm-fresh and chemical-free fruits and vegetables to meet the rising demand for clean-label products is creating a positive outlook for the market. Other factors, including the widespread adoption of ready-to-drink (RTD) smoothies, the growing popularity of meal replacement products, and the increasing inclination toward protein-enriched beverages, are anticipated to positively impact the market growth across the region.
- On the basis of the product, the market has been bifurcated into dairy-based and fruit-based smoothies.
- Based on the distribution channel, the market has been classified into restaurants and smoothie bars, supermarkets and hypermarkets, convenience stores, and others.
- On the basis of the packaging material, the market has been divided into plastic, paper, glass, and others.
- Based on the consumption pattern, the market has been divided into out of home and at home.
- Based on country, the market has been categorized into Germany, France, the United Kingdom, Italy, Spain, and Others.
- The competitive landscape of the industry has also been examined, along with the profiles of the key players.
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