The Europe smoothie market is currently witnessing moderate growth. Smoothie is a thick beverage made by blending pulped raw fruits, vegetables and other ingredients like milk, yogurt, ice cream, cottage cheese, and herbal and nutritional supplements. In Europe, smoothies are widely consumed primarily due to their high nutritional value. They are also consumed as a meal replacement and side beverages along with the main course.
The rising health consciousness among individuals represents one of the key factors driving the market growth in the European region. In line with this, the rising popularity of green smoothies across the continent, especially in the countries, such as Germany, the United Kingdom, France, Italy, and Russia, is acting as a major growth-inducing factor. They are incorporated with ingredients, such as collard greens, kale, spinach, and other leafy vegetables that boost the immune system, lessen undesirable cravings, and improve digestion. Moreover, there is an increasing shift toward organic and healthy protein-enriched meals, like smoothies, that are prepared from farm-fresh and chemical-free fruits and vegetables. This, in turn, is creating a positive outlook for the market. Furthermore, on account of sedentary and hectic lifestyles, there is a significant rise in the demand for on-the-go meal options, which is expected to catalyze the growth of the market in the European region. On account of these factors, IMARC Group expects the market to continue its moderate growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe smoothie market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, distribution channel, packaging material and consumption pattern.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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