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Europe Soundbar Market to Reach US$ 1,624 Million by 2027, Impelled by Increasing Popularity of Subscription-Based OTT Platforms

Published on Jul 25, 2022

According to the latest report by IMARC Group, titled "Europe Soundbar Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the Europe soundbar market reached a value of US$ 990 Million in 2021. Soundbar refers to electronic equipment that is generally adopted for a better audio experience. It is mainly equipped with multiple speakers, amplifier, tweeters, mid-range drivers, woofer and subwoofers, a high-definition multimedia interface (HDMI) interface, decoder, virtual sound processor and a radio receiver that provide an improved audio experience to the users. It is widely manufactured in a horizontal design to be mounted over television, computer monitor or home theater systems. In Europe, there has been a considerable increase in the adoption of soundbar systems due to the shifting lifestyle preferences of the masses and the rising preference for aesthetic home appliances.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Europe Soundbar Market Trends:

The market in Europe is primarily driven by the increasing adoption of electronic gadgets among the masses. Along with this, continual technological advancements, such as the integration of voice assistance features with soundbars and the introduction of wireless technology, are gaining widespread prominence among individuals. Moreover, the rising penetration of subscription-based OTT platforms, such as Netflix and Amazon Prime, is providing a boost to the demand for soundbars across the region. Apart from this, continuous improvements in the e-commerce infrastructure and the advent of online delivery models are creating a positive market outlook. Furthermore, several leading players are heavily investing in the development of aggressive marketing strategies, celebrity endorsements and promotional campaigns, thus impacting the market growth favorably. Other factors, including the inflating income levels of the masses, the growing demand for entertainment and sports content with immersive audio experience at home, and extensive research and development (R&D) activities conducted by key players, are also positively impacting the market across Europe. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 1,624 Million by 2027, growing at a CAGR of 8.76% during 2022-2027.

Market Summary:

  • On the basis of the type, the market has been segregated into wall-mounted, table-top and others.
  • Based on the installation method, the market has been classified into active, passive and other soundbars.
  • On the basis of the connectivity, the market has been segmented into Wi-Fi, Bluetooth and others.
  • Based on the application, the market has been categorized into home audio, commercial and others.
  • On the basis of the country, the market has been divided into Germany, France, the United Kingdom, Italy, Spain and others.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.


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