South Africa Chicory Coffee Market

South Africa Chicory Coffee Market Overview:

The South Africa chicory coffee market size reached USD 8.40 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 22.88 Million by 2033, exhibiting a growth rate (CAGR) of 10.54% during 2025-2033. At present, consumers are increasingly favoring health-oriented beverage options. Moreover, the market is pushed substantially by the increasing demand for cheaper coffee substitutes, particularly as economic pressures and inflation are constantly eroding consumer buying power in South Africa. Furthermore, growing retail distribution and online availability is expanding the South Africa chicory coffee market share.

South Africa Chicory Coffee Market Trends:

Increasing Demand for Health and Wellness Drinks

The South African chicory coffee sector is experiencing robust expansion as more consumers are increasingly favoring health-oriented beverage options. Chicory coffee, being free from caffeine, is continuously being sought out by those who are looking for alternatives to conventional coffee without a trade-off on taste. Market players are increasingly targeting consumers who are aware about the digestive benefits of chicory, including gut health promotion through its inulin fiber. It also helps mitigate risks related to excessive caffeine consumption like anxiety, insomnia, and increased heart rate. The South African Government promotes September as the heart awareness month since cardiovascular disease is a major concern in the country. Health-conscious city dwellers are opting for chicory coffee as a functional drink that catches up with today's wellness trends. In addition, health-conscious consumers and younger consumers are continually adding chicory beverages to their diets as a part of their lifestyle change towards natural, plant-based solutions. This increasing demand for healthier beverage alternatives is fueling the South African chicory coffee growth, making it a sustainable and wellness-driven market.

Emerging Demand for Economical Coffee Alternatives

The market is pushed substantially by the increasing demand for cheaper coffee substitutes, particularly as economic pressures and inflation are constantly eroding consumer buying power in South Africa. Chicory coffee is being seen as a cheaper substitute for high-end coffee, providing a comparable roasted taste profile at a fraction of the cost. Middle-class and price-sensitive families are turning towards chicory blends or straight chicory coffee as a means of sustaining their coffee consumption but containing costs. Local manufacturers and retailers are constantly projecting chicory coffee as a value-for-money item, which reads very well in cost-conscious markets. Moreover, small restaurants and bistros are also moving towards serving chicory coffee blends to appeal to various customers, thus increasing its penetration. Through the provision of affordability and availability, chicory coffee is continually fulfilling consumers' expectations in an era where price consciousness is dictating purchasing behavior, further driving market growth steadily. In 2024, South Africa declared plans to implement new rules concerning coffee, chicory, and related items, intended to clarify standards and enhance the quality of chicory-based drinks sold within the nation.

Broadening Availability Through Retail and Digital Channels

South Africa's chicory coffee market is also being increasingly supported by growing retail distribution and online availability. Major supermarket chains, domestic grocery stores, and specialty shops are increasingly carrying chicory-based coffee products, bringing them closer to mainstream consumers. Online platforms are ongoingly playing an instrumental role by allowing consumers to buy niche and specialty chicory products at their convenience. This shift is being further consolidated with the increasing digital consumption culture, especially among young populations and urban families. Manufacturers and companies are aggressively pursuing digital promotion campaigns to promote the health values, cost-effectiveness, and flavor suitability of chicory coffee and increase consumer consideration and purchase intent. In addition, innovation in flavored chicory coffee blends and ready-to-consume packaging forms is further drawing new consumers. Through the use of omnichannel strategies and increasing product visibility online and offline, chicory coffee is increasingly becoming a mainstream household coffee choice in South Africa. IMARC Group predicts that the South Africa e-commerce market is projected to attain USD 2,199.27 Billion by 2033.

South Africa Chicory Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, form, distribution channel, application, and packaging.

Product Type Insights:

• Pure Chicory Coffee
• Blended Chicory Coffee (Coffee and Chicory Mix)
• Instant Chicory Coffee
• Chicory Extracts (Powder, Liquid)

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes pure chicory coffee, blended chicory coffee (coffee and chicory mix), instant chicory coffee, and chicory extracts (powder, liquid).

Form Insights:

• Roasted and Ground
• Instant Soluble
• Liquid Concentrates
• Capsules/Pods

The report has provided a detailed breakup and analysis of the market based on form. This includes roasted and ground, instant/soluble, liquid concentrates, and capsules/pods.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores (Health and Organic)
• Online Retail/E-commerce
• HoReCa (Hotels, Restaurants, Cafés)

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialty stores (health and organic), online retail/e-commerce, and HoReCa (hotels, restaurants, cafés).

Application Insights:

• Household Consumption
• Foodservice Industry
• Functional Food and Beverages
• Dietary Supplements/Nutraceuticals

The report has provided a detailed breakup and analysis of the market based on application. This includes household consumption, foodservice industry, functional food and beverages, and dietary supplements / nutraceuticals.

Packaging Insights:

• Jars and Bottles
• Sachets and Pouches
• Tins and Cans
• Bulk Packaging

A detailed breakup and analysis of the market based on packaging have also been provided in the report. This includes jars and bottles, sachets and pouches, tins and cans, and bulk packaging.

Regional Insights:

• Gauteng
• KwaZulu-Natal
• Western Cape
• Mpumalanga
• Eastern Cape
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Gauteng, KwaZulu-Natal, Western Cape, Mpumalanga, Eastern Cape, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Africa Chicory Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the South Africa chicory coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the South Africa chicory coffee market on the basis of product type?
• What is the breakup of the South Africa chicory coffee market on the basis of form?
• What is the breakup of the South Africa chicory coffee market on the basis of distribution channel?
• What is the breakup of the South Africa chicory coffee market on the basis of application?
• What is the breakup of the South Africa chicory coffee market on the basis of packaging?
• What is the breakup of the South Africa chicory coffee market on the basis of region?
• What are the various stages in the value chain of the South Africa chicory coffee market? 
• What are the key driving factors and challenges in the South Africa chicory coffee market?
• What is the structure of the South Africa chicory coffee market and who are the key players?
• What is the degree of competition in the South Africa chicory coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South Africa chicory coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the South Africa chicory coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South Africa chicory coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.