South Africa Home Decor Market

South Africa Home Decor Market Overview:

The South Africa home decor market size reached USD 3,497.42 Million in 2024. The market is projected to reach USD 4,930.73 Million by 2033, exhibiting a growth rate (CAGR) of 3.89% during 2025-2033. The market is growing due to rising urban housing projects, increased middle-class income, and growing interest in premium and eco-conscious designs. Digital retail channels are enhancing accessibility, while the South Africa home decor market share grows through the fusion of modern trends with traditional African aesthetics.

South Africa Home Decor Market Trends:

Sustainability and Local Sourcing


South Africa's home décor market is expanding due to sustainability, as consumers favor eco-friendly furnishings and décor items manufactured from natural materials that are acquired locally, like clay, wood, and stone. To lessen their influence on the environment, manufacturers are stressing recycled or upcycled materials and implementing low-carbon production techniques. Eco-labels and green certifications are increasingly important selling elements for consumers that care about the environment. Additionally, local craftspeople are fusing ecological practices with traditional African workmanship to create distinctive goods that appeal to both international markets and contemporary homeowners. There is a high demand for sustainable interiors as a result of government programs encouraging environmentally friendly building and decorating materials. This confluence of regional resources, cultural allure, and ethical business methods is influencing market patterns going forward. For instance, Mo’s Crib, a South African home décor brand, is redefining sustainable living by crafting stylish, eco-friendly products from recycled and non-invasive materials. Known for its handmade baskets, planters, rugs, and storage solutions, the company addresses the environmental impact of “fast furniture” while supporting local communities. With over 100 artisans, 87% of whom are women, Mo’s Crib combines traditional craftsmanship with modern design, creating pieces that resonate globally.

Tech-Enabled Shopping Experiences


South Africa is projected to have around 11.7 million e-commerce users in 2025, with the number expected to rise to 21.52 million by 2029. Online retail and digital innovations have revolutionized South Africa’s home decor sector. Augmented reality (AR) and 3D visualization tools allow customers to virtually place decor products in their spaces before purchase, improving decision-making. E-commerce platforms have made premium decor items more accessible, while digital catalogs showcase the latest trends and collections. Social media platforms like Instagram and TikTok, coupled with influencer marketing, are influencing consumer preferences and boosting brand recognition. Live online consultations with interior designers are also gaining popularity, offering personalized solutions. These innovations are not only improving convenience but also broadening the reach of home decor brands across the country. The growing digital presence continues to accelerate South Africa home decor market growth.

South Africa Home Decor Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional/country levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Home Furniture
• Home Textiles
• Flooring
• Wall Decor
• Lighting
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes home furniture, home textiles, flooring, wall decor, lighting, and others.

Distribution Channel Insights:

• Home Decor Stores
• Supermarkets and Hypermarkets
• Online Store
• Gift Shops
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes home decor stores, supermarkets and hypermarkets, online store, gift shops, and others.

Regional Insights:

• Gauteng
• KwaZulu-Natal 
• Western Cape
• Mpumalanga
• Eastern Cape
• Others

The report has also provided a comprehensive analysis of all the major provinces, which include Gauteng, KwaZulu-Natal, Western Cape, Mpumalanga, Eastern Cape, and others. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Africa Home Decor Market News:

• In September 2024, South African retail giant Shoprite divested from the home decor and furniture segment by selling its furniture division, OK Furniture and House & Home, to Pepkor Holdings for R3.2 billion. The deal includes over 400 stores across Africa, along with inventory, credit portfolios, and fixed assets. The move allows Pepkor strengthens its position in the furniture and home décor retail market across underserved regions.

South Africa Home Decor Market Report Coverage:

Key Questions Answered in This Report:

• How has the South Africa home decor market performed so far and how will it perform in the coming years?
• What is the breakup of the South Africa home decor market on the basis of product type?
• What is the breakup of the South Africa home decor market on the basis of distribution channel?
• What is the breakup of the South Africa home decor market on the basis of region?
• What are the various stages in the value chain of the South Africa home decor market? 
• What are the key driving factors and challenges in the South Africa home decor market?
• What is the structure of the South Africa home decor market and who are the key players?
• What is the degree of competition in the South Africa home decor market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South Africa home decor market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the South Africa home decor market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South Africa home decor industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.