South Africa Mobile Advertising Market Size, Share, Trends and Forecast by Segment, and Region, 2025-2033

South Africa Mobile Advertising Market Size, Share, Trends and Forecast by Segment and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A42285

South Africa Mobile Advertising Market Overview:

The South Africa mobile advertising market size reached USD 1,036.04 Million in 2024. The market is projected to reach USD 2,465.00 Million by 2033, exhibiting a growth rate (CAGR) of 10.11% during 2025-2033. Smartphones serve as a key platform for various activities, including social media interaction, video streaming, online shopping, gaming, and instant messaging, offering advertisers multiple channels to present tailored advertisements. Besides this, the broadening of mobile banking services is contributing to the expansion of the South Africa mobile advertising market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1,036.04 Million
Market Forecast in 2033	USD 2,465.00 Million
Market Growth Rate 2025-2033	10.11%

South Africa Mobile Advertising Market Trends:

Increasing penetration of smartphones

Rising dependence on smartphones represents one of the major drivers of the market in South Africa. The statistics from DataReportal indicated that as of early 2024, South Africa had 118.6 Million active smartphones, resulting in a penetration rate of 195.4%. With more people owning smartphones, internet accessibility has become easier and more affordable, which increases the time spent on mobile devices and opportunities for brands to connect with audiences in real time. Smartphones act as a central platform for multiple activities, such as social media engagement, video streaming, online shopping, gaming, and instant messaging, which provide advertisers with diverse avenues to deliver personalized ads. Moreover, the widespread utilization of smartphones among young, tech-savvy individuals who are highly engaged online ensures that mobile ads reach a receptive audience. The portability of smartphones also means users are almost always connected, allowing location-based, targeted, and interactive advertising campaigns that traditional media cannot offer. Additionally, smartphones enable seamless integration of multimedia formats like video, display, and interactive ads, which increase user engagement and brand recall. As more affordable smartphones are entering the market and 4G and 5G networks are expanding, the audience for mobile advertising continues to grow.

Growth in mobile banking services

The expansion of mobile banking services is playing a crucial role in fueling the market growth in South Africa, as it is accelerating the shift towards a cashless, digitally connected user base. In June 2024, Mama Money, a remittances provider in South Africa, revealed the introduction of a new virtual card and banking service via WhatsApp, called Mama Money Card. Offered in collaboration with Access Bank and card provider Paymentology, the Mama Money Card was a mobile banking solution that enabled users to oversee their finances, pay for utilities or mobile data, and perform money transfers through WhatsApp. With mobile banking becoming a daily necessity for millions of people, advertisers are gaining direct access to an active and financially engaged audience that regularly uses mobile apps and platforms. Banks, fintech companies, and payment service providers often partner with advertisers to offer in-app promotions, discounts, and personalized ads, creating opportunities for targeted marketing within trusted digital ecosystems. The growing comfort with mobile transactions is also boosting user confidence in engaging with online ads that link to e-commerce or digital payments, thereby enhancing conversion rates for advertisers. Additionally, mobile banking services generate valuable customer insights and behavioral data, which help brands design highly personalized and effective ad campaigns. The expansion of mobile wallets and instant payment services is further bolstering the South Africa mobile advertising market growth.

South Africa Mobile Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on segment.

Segment Insights:

Search
Display
Video
Social Media
Websites
Others

The report has provided a detailed breakup and analysis of the market based on the segment. This includes search, display, video, social media, websites, and others.

Regional Insights:

Gauteng
KwaZulu-Natal
Western Cape
Mpumalanga
Eastern Cape
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Gauteng, KwaZulu-Natal, Western Cape, Mpumalanga, Eastern Cape, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Africa Mobile Advertising Market News:

In October 2024, MTN Group, the top mobile network operator in Africa, was poised to transform digital advertising with the official introduction of MTN Ads in South Africa and Nigeria. Utilizing MTN and Ayoba’s strong first-party data and broad network, MTN Ads provided businesses and agencies with unparalleled chances to engage with their desired audiences via accurate, data-driven campaigns that could improve customer experience and foster business growth.

South Africa Mobile Advertising Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Segment Region
Segments Covered	Search, Display, Video, Social Media, Websites, Others
Regions Covered	Gauteng, KwaZulu-Natal, Western Cape, Mpumalanga, Eastern Cape, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the South Africa mobile advertising market performed so far and how will it perform in the coming years?
What is the breakup of the South Africa mobile advertising market on the basis of segment?
What is the breakup of the South Africa mobile advertising market on the basis of region?
What are the various stages in the value chain of the South Africa mobile advertising market?
What are the key driving factors and challenges in the South Africa mobile advertising market?
What is the structure of the South Africa mobile advertising market and who are the key players?
What is the degree of competition in the South Africa mobile advertising market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South Africa mobile advertising market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the South Africa mobile advertising market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South Africa mobile advertising industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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South Africa Mobile Advertising Market