South Africa Peanut Butter Market

South Africa Peanut Butter Market Overview:

The South Africa peanut butter market size reached USD 19.73 Million in 2024. The market is projected to reach USD 28.04 Million by 2033, exhibiting a growth rate (CAGR) of 3.98% during 2025-2033. The growing awareness about lifestyle-related health issues, such as obesity, diabetes, and heart conditions, is encouraging people to shift towards food products like peanut butter that support long-term wellness. Besides this, the broadening of supermarkets and hypermarkets is contributing to the expansion of the South Africa peanut butter market share.

South Africa Peanut Butter Market Trends:

Rising focus on health and wellness

Increasing focus on health and wellness is significantly fueling the growth of the market in South Africa, as people are prioritizing nutritious and functional food items in their daily diets. As per the IMARC Group, the South Africa health and wellness market was valued at USD 26.64 Billion in 2024. Peanut butter, being naturally high in protein, fiber, vitamins, and healthy fats, fits perfectly with this growing trend, making it a favored option for health-focused people looking for energizing, balanced snacks. The rise of fitness culture and active living is enhancing the popularity of peanut butter among gym enthusiasts and athletes as a flexible source of plant-based protein for muscle recovery. Additionally, the growing awareness about lifestyle-related health issues, such as obesity, diabetes, and heart conditions, is encouraging people to shift towards food products that support long-term wellness. The availability of healthier item innovations, such as low-sugar, reduced-salt, organic, and fortified peanut butter varieties, is further appealing to those seeking better dietary choices. South African consumers are also increasingly influenced by social media, health campaigns, and nutrition experts who advocate for clean-label and natural food options.

Expansion of retail outlets

The broadening of retail networks is bolstering the South Africa peanut butter market growth by making products more accessible, affordable, and visible to a wider consumer base. As per the Statistics South Africa, in 2024, retail trade sales rose by 2.5%, compared with 2023. Supermarkets, hypermarkets, convenience stores, and e-commerce platforms are expanding their reach, ensuring that peanut butter is available across both urban and semi-urban areas. This retail growth is enhancing product visibility on shelves, encouraging impulse buying, and providing people with greater choices among local and international brands. Promotional offers, discounts, and attractive packaging are further influencing purchasing decisions, making peanut butter an affordable staple for households. Moreover, the rise of online retail and grocery delivery platforms has created a new channel for distribution, particularly appealing to younger, tech-savvy consumers seeking convenience. Retail expansion also allows niche products like organic, sugar-free, and flavored peanut butter to reach a targeted audience, diversifying the market. With stronger distribution networks and competitive pricing strategies, retail growth continues to strengthen brand penetration and consumer loyalty.

South Africa Peanut Butter Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Crunchy Peanut Butter
• Smooth Peanut Butter
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes crunchy peanut butter, smooth peanut butter, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.

Regional Insights:

• Gauteng
• KwaZulu-Natal
• Western Cape
• Mpumalanga
• Eastern Cape
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Gauteng, KwaZulu-Natal, Western Cape, Mpumalanga, Eastern Cape, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Africa Peanut Butter Market News:

• In April 2024, Tiger Brands, the prominent food manufacturer based in South Africa, launched its new peanut butter factory worth 300 Million rand (USD 16 Million), in Krugersdorp, west of Johannesburg. The plant was set to reduce expenses and enhance both innovations and affordability for consumers. The factory enabled the company to operate two production lines for various jar sizes simultaneously.

South Africa Peanut Butter Market Report Coverage:

Key Questions Answered in This Report:

• How has the South Africa peanut butter market performed so far and how will it perform in the coming years?
• What is the breakup of the South Africa peanut butter market on the basis of product type?
• What is the breakup of the South Africa peanut butter market on the basis of distribution channel?
• What is the breakup of the South Africa peanut butter market on the basis of region?
• What are the various stages in the value chain of the South Africa peanut butter market? 
• What are the key driving factors and challenges in the South Africa peanut butter market?
• What is the structure of the South Africa peanut butter market and who are the key players?
• What is the degree of competition in the South Africa peanut butter market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South Africa peanut butter market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the South Africa peanut butter market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South Africa peanut butter industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.