South East Asia Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Country 2024-2032

South East Asia Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A19802
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Market Overview:

South East Asia toys market size is projected to exhibit a growth rate (CAGR) of 2.90% during 2024-2032. The market is experiencing growth driven by several key factors, including the launch of environmentally friendly toy options, a transition in consumer preference from conventional toys to contemporary, advanced electronic toys, and the growing impact of social media platforms and endorsements by prominent figures.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Growth Rate (2024-2032) 2.90%


Toys represent objects crafted for the purposes of play, amusement, and learning, typically aimed at children. These playthings serve a variety of functions, including the stimulation of creativity, the facilitation of cognitive growth, and the promotion of social engagement. Available in diverse forms, such as action figures, dolls, puzzles, board games, building blocks, and electronic devices, toys significantly contribute to a child's physical, emotional, and intellectual development. Through interaction with toys, children can enhance their motor skills, hand-eye coordination, and problem-solving capabilities. Engaging in imaginative play with toys allows for the exploration of different scenarios, fostering emotional expression and the development of empathy. Educational toys are specifically tailored to impart concepts like letters, numbers, and shapes, thereby transforming learning into an interactive and enjoyable process. Furthermore, toys hold cultural significance, reflecting prevailing societal values and trends. Additionally, toys have adapted to technological progress, integrating interactive features and digital interfaces to align with contemporary methods of learning.

South East Asia Toys Market Trends:

The South East Asia toys market is witnessing a surge attributed to the escalating disposable income levels across the region. Additionally, there has been a noticeable shift in consumer preference from traditional toys to contemporary, high-tech electronic toys, as they are perceived to contribute to the enhancement of intelligence quotient (IQ), motor skills, concentration, creativity, and the development of personality and communication abilities, further bolstering market growth. Moreover, the widespread use of smartphones, easy access to internet connectivity, and the rise of electronic banking systems are playing a significant role in fueling the market's expansion. Several key industry players are directing their efforts toward the development of innovative toys crafted from eco-friendly materials such as cork, clay, and bamboo, thereby contributing to the overall growth trajectory of the market. Furthermore, the growth of organized distribution channels and the emergence of the e-commerce sector, offering convenient doorstep delivery and secure payment options, are cultivating a favorable market outlook. Other factors, including the increasing impact of social media and the prevalence of robust income levels among the populace, are expected to fuel the market growth over the forecasted period.

South East Asia Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others
     

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years
     

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others
     

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Country Insights:

  • Indonesia
  • Thailand
  • Singapore
  • Philippines
  • Vietnam
  • Malaysia
  • Others
     

The report has also provided a comprehensive analysis of all the major regional markets, which include Indonesia, Thailand, Singapore, Philippines, Vietnam, Malaysia, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

  • Funtastic International Inc.
  • Hasbro Inc.
  • Nam Hoa Corporation
  • Toys”R”Us Singapore
     

 (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

South East Asia Toys Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product Type
  • Age Group
  • Sales Channel
  • Country
Product Types Covered Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others
Age Groups Covered Up to 5 Years, 5 to 10 Years, Above 10 Years
Sales Channels Covered Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others
Countries Covered Indonesia, Thailand, Singapore, Philippines, Vietnam, Malaysia, Others
Companies Covered Funtastic International Inc., Hasbro Inc., Nam Hoa Corporation, Toys”R”Us Singapore, etc. (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the South East Asia toys market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the South East Asia toys market?
  • What is the breakup of the South East Asia toys market on the basis of product type?
  • What is the breakup of the South East Asia toys market on the basis of age group?
  • What is the breakup of the South East Asia toys market on the basis of sales channel?
  • What are the various stages in the value chain of the South East Asia toys market? 
  • What are the key driving factors and challenges in the South East Asia toys?
  • What is the structure of the South East Asia toys market and who are the key players?
  • What is the degree of competition in the South East Asia toys market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South East Asia toys market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the South East Asia toys market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South East Asia toys industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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  • Speak to our experienced analysts for insights on the current market scenarios.
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South East Asia Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Country 2024-2032
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