South Korea Air Purifiers Market Size, Share, Trends and Forecast by Filter Technology, Mounting Type, Application, Sales Channel, and Region, 2026-2034

South Korea Air Purifiers Market Overview:

The South Korea air purifiers market size reached USD 294.73 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 526.23 Million by 2034, exhibiting a growth rate (CAGR) of 6.65% during 2026-2034. The market is driven by stringent government regulations aimed at improving air quality, heightened public awareness of respiratory health risks associated with fine dust and PM2.5 pollution, and rapid adoption of smart, IoT-enabled air purification technologies. These factors are collectively expanding the South Korea air purifiers market share.

South Korea Air Purifiers Market Trends:

Government Initiatives and Stricter Air Quality Regulations Driving Market Demand

The South Korean government has implemented comprehensive policies and regulations to combat air pollution, which significantly drives demand for air purification solutions across residential, commercial, and industrial sectors. The Ministry of Environment has tightened emission standards and expanded regulatory coverage, with the number of businesses under total emissions caps in designated air quality management areas increasing from 400 in 2020 to 1,013 by 2024. This regulatory expansion compels industrial facilities to invest in air quality improvement measures, including advanced filtration systems. The government has also taken direct action to improve household air quality by distributing eco-friendly boilers, with 17,696 units provided to vulnerable groups such as low-income households in 2024 alone, bringing the total to over 1.48 million units installed nationwide since 2017. Additionally, the closure of coal-fired power plants and phase-out of high-emission diesel vehicles have been accelerated, with Grade 5 diesel cars reduced by 25.6% compared to the previous year. These government-led improvements paradoxically increase consumer awareness and demand for air purifiers, as citizens become more conscious of air quality metrics and seek to maintain clean indoor environments even as outdoor conditions improve.

Rising Health Consciousness Due to Air Pollution and Respiratory Concerns

Growing public awareness of the severe health impacts associated with fine dust and PM2.5 pollution is fundamentally reshaping consumer behavior and driving substantial South Korea air purifiers market growth. The country has long struggled with air quality issues stemming from both domestic industrial emissions and transboundary pollution, particularly during winter and spring months when yellow dust from neighboring regions combines with local pollutants. Approximately 30,000 premature deaths per year are attributed to air pollution in South Korea, with PM2.5 exposure linked to respiratory diseases, cardiovascular complications, cancer, stroke, and other serious health conditions. The health burden disproportionately affects vulnerable populations including children, the elderly, and individuals with pre-existing respiratory or cardiac conditions, prompting widespread adoption of protective measures. Despite these improvements, consumers remain vigilant about indoor air quality, driving continued investment in residential and commercial air purification systems. The South Korea air purifiers market growth is further supported by increasing incidences of respiratory ailments such as asthma, allergies, and chronic obstructive pulmonary disease (COPD), with over 6 million reported cases of respiratory diseases. Educational campaigns and media coverage have amplified understanding of PM2.5's invisible threat, particles 30 times smaller than human hair that penetrate deep into the lungs and bloodstream, motivating proactive air quality management.

South Korea Air Purifiers Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on filter technology, mounting type, application, and sales channel.

Filter Technology Insights:

• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others

The report has provided a detailed breakup and analysis of the market based on the filter technology. This includes high efficiency particulate air (HEPA), activated carbon, ionic filters, and others.

Mounting Type Insights:

• Fixed
• Portable

A detailed breakup and analysis of the market based on the mounting type have also been provided in the report. This includes fixed and portable.

Application Insights:

• Commercial
• Industrial
• Residential

The report has provided a detailed breakup and analysis of the market based on the application. This includes commercial, industrial, and residential.

Sales Channel Insights:

• Direct Sales
• Indirect Sales
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes direct sales and indirect sales (supermarkets and hypermarkets, specialty stores, online, and others).

Regional Insights:

• Seoul Capital Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Korea Air Purifiers Market News:

• September 2025: Coway announced the release of its new Square Fit air purifier to meet rising demand during seasonal changes. The product comes in 38-square-meter and 82-square-meter models and features Coway's proprietary air matching filter, which can be customized with options including pet filter, allergen filter, fine dust filter, and dual deodorization filter depending on household needs. The Square Fit is equipped with a four-stage filtration system consisting of a pre-filter, air matching filter, deodorization filter, and ultra-fine dust filter, removing 99.999 percent of particles as small as 0.01 micrometers.
• March 2024: Samsung Electronics launched the Bespoke Cube Air Infinite Line of premium air purifiers with AI functionality, capable of faster purification and air circulation and eliminating polluted air in 360 degrees on all four sides of a room. The product line features advanced smart home integration capabilities with IoT connectivity, allowing users to monitor and control air quality remotely through mobile applications.

South Korea Air Purifiers Market Report Coverage:

Key Questions Answered in This Report:

• How has the South Korea air purifiers market performed so far and how will it perform in the coming years?
• What is the breakup of the South Korea air purifiers market on the basis of filter technology?
• What is the breakup of the South Korea air purifiers market on the basis of mounting type?
• What is the breakup of the South Korea air purifiers market on the basis of application?
• What is the breakup of the South Korea air purifiers market on the basis of sales channel?
• What is the breakup of the South Korea air purifiers market on the basis of region?
• What are the various stages in the value chain of the South Korea air purifiers market?
• What are the key driving factors and challenges in the South Korea air purifiers market?
• What is the structure of the South Korea air purifiers market and who are the key players?
• What is the degree of competition in the South Korea air purifiers market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South Korea air purifiers market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the South Korea air purifiers market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South Korea air purifiers industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.