The South Korea alternative data market size reached USD 169.41 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,562.12 Million by 2033, exhibiting a growth rate (CAGR) of 35.23% during 2025-2033. Rapid digital transformation, widespread adoption of AI and big data analytics, government support for fintech innovation, and increasing demand for enhanced credit risk assessment and fraud prevention are key factors expanding the South Korea alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 169.41 Million |
Market Forecast in 2033 | USD 2,562.12 Million |
Market Growth Rate 2025-2033 | 35.23% |
Integration of AI and Machine Learning in Data Analytics
The South Korea alternative data market growth is significantly propelled by the increasing integration of artificial intelligence (AI) and machine learning (ML) technologies. Financial institutions and fintech companies are leveraging these advanced analytics tools to extract valuable insights from unstructured and alternative data sources, such as social media activity, transaction logs, and mobile usage patterns. AI-driven models enable more accurate credit scoring, risk management, and fraud detection. Moreover, the adoption of ML algorithms enhances predictive analytics capabilities, facilitating real-time decision-making. This technological shift aligns with South Korea’s broader digital innovation strategies and helps institutions better serve previously underserved or thin-file borrowers, contributing to more inclusive financial services. For instance, in June 2025, TradePulse Technologies was named runner-up at the BattleFin Alternative Data Discovery Day 2025 in New York, showcasing its AI-driven real-time order flow analytics. The firm's PowerMap platform analyzes large Korean stock trades, while its U.S. platform covers 4,000+ tickers. The recognition highlights TradePulse’s impact on market intelligence innovation.
Expansion of Data Sources and Types
The South Korea alternative data market growth is further fueled by the expansion of data sources beyond traditional financial records. Alternative data now includes utility payments, e-commerce activity, social media behavior, GPS location data, and mobile device usage. These diverse datasets provide a more holistic view of consumer behavior and creditworthiness. South Korean companies are increasingly adopting such multifaceted data streams to enhance risk assessment models and improve lending decisions. This expansion aligns with regulatory encouragement to innovate within the fintech sector while maintaining data privacy standards. The utilization of diverse alternative data sets enhances the granularity and accuracy of credit scoring, driving market growth and broadening financial inclusion across South Korea. For instance, in April 2025, South Korean fintech firm PFC Technologies Inc. acquired AIForesee, Investree’s credit scoring arm, enhancing its capabilities in SME lending. AIForesee uses AI-driven scoring models to improve credit assessments for small and medium enterprises. The acquisition signals growing momentum in Asia’s fintech space and underscores demand for advanced credit analytics platforms.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: