South Korea Smartwatch Market

South Korea Smartwatch Market Overview:

The South Korea smartwatch market size reached USD 1,013.90 Million in 2024. Looking forward, the market is projected to reach USD 4,155.91 Million by 2033, exhibiting a growth rate (CAGR) of 16.97% during 2025-2033. The market is experiencing rapid expansion, driven by high consumer tech adoption, strong 4G/5G connectivity, and increasing health and fitness awareness. Local brands and global players alike are innovating with advanced wearables featuring biometric tracking, seamless smartphone integration, and fashionable designs. As consumers pursue smarter, multifunctional wristwear, this dynamic landscape continues to grow, fueling increased South Korea smartwatch market share.

South Korea Smartwatch Market Trends:

Health and Fitness Focus

Health and wellness have become significant factors influencing consumer technology preferences, and smartwatches in South Korea are increasingly equipped with sophisticated health-tracking capabilities to meet this demand. Features like ECG monitoring, blood oxygen tracking, sleep analysis, and real-time stress management tools have turned wearable devices into vital companions for those looking to improve their health. The tech-savvy and health-conscious population in Korea embraces these advancements, utilizing them not only to achieve fitness objectives but also for preventive healthcare purposes. Numerous devices now link with health platforms that connect to smartphones and healthcare providers, allowing users to keep a closer watch on their conditions. For instance, in July 2025, Samsung Electronics announced that it is developing a health platform to enable users to share wearable-collected data directly with doctors between appointments, aiming to improve care continuity. Announcing new features in One UI 8 for Galaxy Watch, the initiative includes sleep monitoring and future non-invasive health tracking sensors. This growing synergy between health services and wearable technology plays a crucial role in shaping purchasing behavior. These advancements continue to drive the strong South Korea smartwatch market growth, particularly among urban and wellness-focused consumers.

Eco-conscious Design Trends Driving Consumer Appeal

Sustainability is emerging as a key consideration in South Korea's smartwatch market, as environmentally conscious consumers increasingly prefer brands that emphasize eco-friendly practices. Manufacturers are adapting by using recyclable materials, vegan leather straps, and biodegradable packaging in their designs. Additionally, energy-efficient hardware and software are becoming more prevalent, with features such as long battery life that reduce the need for frequent charging and lower energy consumption. For instance, in May 2024, Samsung confirmed it will launch a new premium smartwatch as part of the Galaxy Watch 7 series, including the Galaxy Watch Ultra with a larger battery and the budget-friendly Galaxy Watch FE. This expansion aims to enhance its smartwatch ecosystem and meet user upgrade demands. These environmentally conscious innovations align with South Korea’s broader movement toward sustainable living and goals for carbon reduction. Moreover, brands that highlight their green credentials in marketing often benefit from increased customer loyalty and a competitive edge. As environmental values continue to shape consumer behavior, smartwatch manufacturers are actively working to combine functionality with sustainability. This green movement is anticipated to further affect purchasing decisions, influencing the evolving trajectory of the South Korea smartwatch market.

South Korea Smartwatch Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, operating system, application, and distribution channel.

Product Insights:

• Extension
• Standalone
• Hybrid

The report has provided a detailed breakup and analysis of the market based on the product. This includes extension, standalone, and hybrid.

Operating System Insights:

• WatchOS
• Android
• Others

A detailed breakup and analysis of the market based on the operating system have also been provided in the report. This includes watchOS, android, and others.

Application Insights:

• Personal Assistance
• Healthcare and Wellness
• Sports
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes personal assistance, healthcare and wellness, sports, and others.

Distribution Channel Insights:

• Online Stores
• Offline Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and offline stores.

Regional Insights:

• Seoul Capital Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Korea Smartwatch Market News:

• In July 2023, Xiaomi Corp. launched its latest smartwatch, the Redmi Watch 3, and wireless earphones, the Redmi Buds 4 Active, in South Korea. These devices feature enhanced displays and sound quality.

South Korea Smartwatch Market Report Coverage:

Key Questions Answered in This Report:

• How has the South Korea smartwatch market performed so far and how will it perform in the coming years?
• What is the breakup of the South Korea smartwatch market on the basis of product?
• What is the breakup of the South Korea smartwatch market on the basis of operating system?
• What is the breakup of the South Korea smartwatch market on the basis of application?
• What is the breakup of the South Korea smartwatch market on the basis of distribution channel?
• What is the breakup of the South Korea smartwatch market on the basis of region?
• What are the various stages in the value chain of the South Korea smartwatch market? 
• What are the key driving factors and challenges in the South Korea smartwatch market?
• What is the structure of the South Korea smartwatch market and who are the key players?
• What is the degree of competition in the South Korea smartwatch market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the South Korea smartwatch market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the South Korea smartwatch market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the South Korea smartwatch industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.