Spain Alternative Data Market

Spain Alternative Data Market Overview: 

The Spain alternative data market size reached USD 143.04 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,158.97 Million by 2033, exhibiting a growth rate (CAGR) of 35.20% during 2025-2033. Key drivers of the market include the growing demand for data-driven investment approaches, advancements in artificial intelligence and machine learning, increased adoption of big data analytics across finance and retail sectors, and heightened awareness among businesses about the value of unconventional data sources. Together, these elements are fueling the expansion of the Spain alternative data market share.

Spain Alternative Data Market Trends: 

Increasing Adoption of AI and Machine Learning in Data Analysis

The Spain alternative data market growth is significantly influenced by the integration of artificial intelligence (AI) and machine learning (ML) technologies. For instance, in January 2025, Spain announced a €150 Million ($155 Million) subsidy program to support AI integration in businesses nationwide. This initiative aims to accelerate digital transformation across sectors like manufacturing, healthcare, and finance. The funding will help companies adopt AI solutions, boosting innovation, productivity, and Spain’s global competitiveness in the evolving digital economy. Financial institutions and enterprises are leveraging AI-powered analytics to extract actionable insights from vast and diverse alternative data sources. These technologies enable more accurate predictive modeling, risk assessment, and consumer behavior analysis, improving decision-making processes. In Spain, the growing availability of AI tools and increasing investments in data science capabilities support the enhanced utilization of alternative data. Consequently, companies are better positioned to gain a competitive edge through data-driven strategies, driving substantial growth within the Spain alternative data market.

Expansion of Alternative Data Applications Beyond Finance

Traditionally, alternative data usage was confined to the financial sector, but in Spain, its applications are diversifying. Sectors such as retail, healthcare, and real estate are increasingly adopting alternative data to optimize operations and market strategies. For instance, retailers use foot traffic and social media data to tailor marketing campaigns, while healthcare providers analyze health-related data for improved patient outcomes. This cross-sector adoption reflects the Spain alternative data market growth, driven by enterprises seeking competitive advantages and operational efficiencies. The expanded use of alternative data fosters innovation across industries, promoting broader acceptance and investment in Spain’s data analytics infrastructure. For instance, in April 2025, Equifax broadened its data and dashboard capabilities on the Google Cloud Marketplace to improve business decision-making. The expansion includes advanced consumer segmentation tools like IXI Economic Cohorts, detailed household financial insights such as Income360® and the Affluence Index™, and tailored data suites for sectors including automotive, financial services, and higher education.

Spain Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/provincial level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Other 

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights: 

• Northern Spain
• Eastern Spain
• Southern Spain
• Central Spain

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Spain, Eastern Spain, Southern Spain, and Central Spain.

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Spain Alternative Data Market News:

• In June 2025, Bloomberg integrated Similarweb’s web traffic analytics into its Bloomberg Terminal, significantly boosting its alternative data offerings. This partnership provides investors with near real-time insights into digital activity for over 3,000 companies across 190 countries, including key markets like Thailand. By combining web traffic data with other alternative datasets such as consumer spending and in-store foot traffic, Bloomberg enables a deeper understanding of market trends and performance indicators. This enriched data ecosystem is especially valuable for sectors like SaaS, e-commerce, AI, and healthcare, helping investors make more informed decisions.
• In November 2024, Goldman Sachs began utilizing alternative data sources—such as satellite imagery and credit card transaction information—to enhance its retail trend forecasting capabilities. By analyzing these unconventional datasets, the firm aims to uncover deeper insights into consumer behavior and spending patterns. This approach supports more accurate investment decisions within the retail sector. Goldman Sachs’ presence in global markets, including Thailand, strengthens its ability to provide clients with data-driven retail investment strategies tailored to evolving market dynamics.

Spain Alternative Data Market Report Coverage: 

 
Key Questions Answered in This Report: 

• How has the Spain alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Spain alternative data market on the basis of data type? 
• What is the breakup of the Spain alternative data market on the basis of industry? 
• What is the breakup of the Spain alternative data market on the basis of end user? 
• What is the breakup of the Spain alternative data market on the basis of region? 
• What are the various stages in the value chain of the Spain alternative data market?
• What are the key driving factors and challenges in the Spain alternative data market? 
• What is the structure of the Spain alternative data market and who are the key players? 
• What is the degree of competition in the Spain alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Spain alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Spain alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Spain alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.