Spain Generative AI Market

Spain Generative AI Market Overview:

The Spain generative AI market size reached USD 233.76 Million in 2024. Looking forward, the market is expected to reach USD 1,051.85 Million by 2033, exhibiting a growth rate (CAGR) of 16.23% during 2025-2033. The market is driven by expanding applications of generative AI in Spain’s creative and media industries, enhancing content creation workflows. Integration into financial services and public administration is also accelerating, particularly in compliance automation and citizen services. Furthermore, national AI strategies, ethical frameworks, and talent development initiatives are reinforcing innovation momentum, further augmenting the Spain generative AI market share.

Spain Generative AI Market Trends:

Expansion of AI in Creative and Content Industries

Spain’s dynamic creative economy, spanning sectors such as advertising, publishing, and digital media, is rapidly adopting generative AI solutions. Local companies and global players operating in Spain are increasingly utilizing AI-driven tools for text generation, graphic design, audio synthesis, and video production. A recent survey reveals that 85% of Spanish individuals aged 18 to 24 have used Generative AI, making them the leading user group, with 47% leveraging it to better understand complex topics. Among adults, 58% consider real-time language translation a valuable AI application. In the travel sector, 38% are interested in using AI to find deals on flights, hotels, and rentals, 37% for activity recommendations at destinations, and 34% for managing travel itineraries. Security and privacy are the top concerns for 20% of users when using AI for trip planning, followed by the absence of human insight, cited by 17%.This adoption is enhancing productivity while reducing time-to-market for creative projects. Additionally, major broadcasters and publishers are experimenting with generative AI for automated content curation and multilingual translation to cater to Spain’s diverse linguistic landscape. Collaborative initiatives between media companies and AI research hubs are further advancing AI-driven creativity. Educational institutions in Spain are fostering talent pipelines focused on digital media and artificial intelligence integration, equipping future professionals with the skills to harness these emerging technologies. The combined effect of creative industry needs, technological readiness, and institutional support is accelerating technology uptake. This intersection of artistic tradition and advanced technology strongly contributes to Spain generative AI market growth, positioning the country as a key adopter in Europe.

Integration Across Financial Services and Public Administration

Generative AI is making significant strides in Spain’s financial services sector, driven by the need for advanced automation and improved customer engagement. Spanish businesses show strong generative AI interest, with 73% actively piloting consumer-facing systems and 60% prioritizing revenue growth as the top ROI metric. Government support includes a €1.5B investment in AI infrastructure and development, and Spain ranks 7th in the EU for open data maturity. Additionally, 69% report strong leadership commitment, 65% have clear AI strategies, and the country hosts the MareNostrum 5 supercomputer with 314 petaflops of compute power. Financial institutions are employing generative language models for regulatory compliance document processing, customer support chatbots, and the creation of internal knowledge resources. Furthermore, public administration bodies in Spain are beginning to utilize generative AI for citizen service interfaces, legal text summarization, and automated correspondence. These applications are streamlining bureaucratic processes, enhancing accessibility to public services, and improving operational transparency. Financial regulators in Spain are actively monitoring generative AI use cases, encouraging responsible experimentation while safeguarding data integrity. Local technology consultancies are also providing sector-specific generative AI deployment support for banks, insurers, and fintech startups. As Spanish enterprises build internal expertise around AI implementation, they are also investing in data security frameworks to ensure regulatory compliance. This broadening integration into both private and public sectors underscores the growing strategic importance of generative AI for Spain’s institutional advancement.

Spain Generative AI Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on offering type, technology type, and application.

Offering Type Insights:

• Image
• Video
• Speech
• Others

The report has provided a detailed breakup and analysis of the market based on the offering type. This includes image, video, speech, and others.

Technology Type Insights:

• Autoencoders
• Generative Adversarial Networks
• Others

The report has provided a detailed breakup and analysis of the market based on the technology type. This includes autoencoders, generative adversarial networks, and others.

Application Insights:

• Healthcare
• Generative Intelligence
• Media and Entertainment
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes healthcare, generative intelligence, media and entertainment, and others.

Regional Insights:

• Northern Spain
• Eastern Spain
• Southern Spain
• Central Spain

The report has also provided a comprehensive analysis of all major regional markets. This includes Northern Spain, Eastern Spain, Southern Spain, and Central Spain.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Spain Generative AI Market News:

• On April 5, 2024, the Government of Spain and IBM signed an MoU to co-develop Spanish and co-official language LLMs/SLMs, supporting Spain’s national AI strategy and expanding ethical AI use. The collaboration will advance AI supercomputing and foundation models using open-source frameworks, and is expected to impact over 6.2% of the world’s population who speak Spanish. It also aims to accelerate AI adoption across SMBs, enterprises, and the public sector, with applications in semiconductors, productivity, and public service transformation.
• On May 20, 2025, at the Temenos Community Forum in Madrid, Temenos launched its Generative AI-based Product Manager Copilot to help banks design, test, and launch financial products faster using Microsoft Azure OpenAI integration. The AI Copilot, scheduled for general availability in Q4 2025, is part of Temenos’ advanced and enterprise offerings and supports integration with existing AI agents, enhancing strategic decision-making and product time-to-market.

Spain Generative AI Market Report Coverage:

Key Questions Answered in This Report:

• How has the Spain generative AI market performed so far and how will it perform in the coming years?
• What is the breakup of the Spain generative AI market on the basis of offering type?
• What is the breakup of the Spain generative AI market on the basis of technology type?
• What is the breakup of the Spain generative AI market on the basis of application?
• What is the breakup of the Spain generative AI market on the basis of region?
• What are the various stages in the value chain of the Spain generative AI market? 
• What are the key driving factors and challenges in the Spain generative AI market?
• What is the structure of the Spain generative AI market and who are the key players?
• What is the degree of competition in the Spain generative AI market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Spain generative AI market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Spain generative AI market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Spain generative AI industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.